COMCAST SPORTSNET DELIVERS ITS HIGHEST CHICAGO BULLS REGULAR SEASON GAME RATING TO DATE
Last Nights Bulls-Hawks Battle Attracts over 267,600 Households on Comcast SportsNet;
1 Highest-Rated Television Network in Chicago market during Primetime
Chicago, IL (January 4, 2012) Comcast SportsNet, the television home for the most games and most comprehensive coverage of the NBA Central Division first place Chicago Bulls, delivered its highest regular season Bulls game rating in network history last evening (January 3) -- a 7.66 household rating for its live coverage of the Bulls home contest against the Atlanta Hawks.
For last nights thrilling 76-74 victory by the Bulls, Comcast SportsNet attracted approx. 267,602 households for the entire game and posted an 11.54 peak rating during the 9:15 PM quarter-hour (over 403,000 households). The 7.66 single game regular season ratings record on Comcast SportsNet shatters the networks previous all-time regular season high set on Mar. 7, 2011 vs. New Orleans (7.21 household rating). Source for all ratings information is provided by Nielsen Media Research.
Comcast SportsNet was also the 1-highest rated television network in the Chicago market during primetime (7:00-10:00 PM) last night which includes the Bulls-Atlanta game telecast & Kia Bulls Post Game Live in the following key advertising demo categories: Men 18-34, Men 18-49, Men 25-54, Adults 18-34, Adults 18-49 & Adults 25-54.
So far this season, the Bulls on Comcast SportsNet are currently averaging a 6.55 household rating, a year-to-date increase of 112 compared to last season through three telecasts. In addition, Kia Bulls Post Game Live ratings are up 171 year-to-date. Comcast SportsNets next Bulls telecast airs tonight (Wednesday, January 4) as the Bulls travel to face the Detroit Pistons (live coverage begins at 6:00 PM on McDonalds Bulls Pre-Game Live; tip-off at 6:30 PM featuring Neil Funk and Stacey King on the call). Viewers can also visit CSNChicago.com 247 for the very latest Bulls news, highlights, game previewsrecaps & blogs from Bulls Insider Aggrey Sam, along with exclusive videos and much more.