CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

COMCAST SPORTSNET TO UNVEIL LATEST EVOLUTION OF ITS EMMY-WINNING FANS BEST FRIEND MARKETING CAMPAIGN

Network takes grittier approach in New Fall Campaign via on-air spots set to debut on Blackhawks Opening Night (Friday, October 7) on Comcast SportsNet & CSNChicago.com

Chicago, IL (October 5, 2011) To support the launch of its 2011-12 fall sports seasons, along with further promoting its standing as the on-air and online leader in local sports coverage, Comcast SportsNet, the television home of the Blackhawks, Bulls, Cubs and White Sox, has announced the latest evolution of its Emmy-winning Fans Best Friend marketing campaign.

Debuting Friday, October 7 on Comcast SportsNet and CSNChicago.com, Comcast SportsNet will unveil several new on-air spots to coincide with the networks coverage of the Blackhawks 2011-12 regular season opener at Dallas.

This years Fans Best Friend spots will take a grittier approach to previous incarnations of the popular campaign as the new spots will feature some of Chicagos most beloved professional sports stars discussing their determined approach to their game, with the end focus of driving viewers to Comcast SportsNets Emmy-winning nightly sports news desk, SportsNet Central. Fans will initially see Blackhawks captain Jonathan Toews in the first player-featured spot with future spots to include even more playerscoachesteam announcers from all of Comcast SportsNets pro team partners.

As an example of the new campaign, the Toews spot features the NHL All-Star in a strong, confident, black & white close-up shot with his voice-over stating: I started skating before I could crawl. Did suicide sprints until my blisters had blisters. Because my whole life, Ive had one dreamto make itto The Show. The spot is interspersed with action shots of Toews working his magic on the ice, along with shots of various SportsNet Central on-air talent members doing their job of delivering the latest sports news to Chicago fans. The end board is a shot of the iconic city of Chicago flag with team logos replacing the four red stars, along with a Comcast SportsNetCSNChicago.com flag and the Fans Best Friend tagline.

Additional first-run spots debuting October 7 include: Tooth (if we brought you any closer, you might lose a tooth.), plus Mask (showcasing a welder donning a Blackhawks goalie mask as his protective head gear) and Buzzer (a Blackhawks fan waking up in bed to an ear-piercing, flashing red goal scored lamp on his nightstand).

When we introduced the Fans Best Friend campaign back in the spring of 2007, our goal was, and continues to be, to let our viewers know that we are here for them 247 by providing the most complete local coverage of games and sports news available anywhere, said Jaclene Tetzlaff, Vice President of Marketing for Comcast SportsNet Chicago. This latest evolution of our campaign once again delivers that message as we are connecting the hard-edged approach that these Chicago sports icons bring to their gameto the dedicated responsibility we have in bringing our viewers the most comprehensive local sports news coverage theyve come to expect from us.

Following the October 7 on-air and online debut of the latest edition of Comcast SportsNets Fans Best Friend campaign (created in conjunction with the Chicago-based office of JacobsonRost), fans will also begin to see and hear campaign-themed print ads, radio spots, online advertising, outdoortransit signage, in-stadium advertising, along with premium items to be given away at Comcast SportsNet-sponsored events throughout the city and suburbs.

Last year, Comcast SportsNets Fans Best Friend campaign earned a ChicagoMidwest Emmy Award in the category of Outstanding Achievement for AnnouncementsCampaigns.

Phillips DT Chris Elmore commits to Syracuse

Phillips DT Chris Elmore commits to Syracuse

Phillips senior three-star ranked defensive tackle Chris Elmore (6-foot-0, 270 pounds) has given Syracuse his verbal commitment while on his official visit.

Elmore, who first announced his decision via his Twitter account, was asked why he decided to commit to the Orangemen.

"(Syracuse) is the place for me," according to Elmore via text. "I just feel it and I didn't want to pass up a chance to play for Syracuse and in the ACC."

Elmore, who originally gave then Western Michigan head coach PJ Fleck his verbal commitment back last summer reopened his recruiting process once Fleck left WMU to take the head coaching job at Minnesota.

Elmore is now the 20th known verbal commitment to Syracuse and the first from Chicagoland in the Class of 2017. 

Blackhawks acquire Michael Latta from Kings in swap of minor leaguers

Blackhawks acquire Michael Latta from Kings in swap of minor leaguers

The Blackhawks made a minor league deal on Saturday, announcing the acquisition of forward Michael Latta from the Los Angeles Kings in exchange for defenseman Cameron Schilling.

Latta, 25, has two goals and four assists in 29 games this season with the Ontario (Calif.) Reign of the American Hockey League.

He has four goals and 13 assists in 113 career games in the National Hockey League, all with the Washington Capitals from 2013-16.

Latta, who was a third-round pick (No. 72 overall) by the Nashville Predators in 2009, will report to the AHL's Rockford IceHogs. He carries a $600,000 cap hit, and is a restricted free agent at the end of the season.

Schilling ranked second among defensemen on the IceHogs with 17 points (seven goals, 10 assists) in 40 games, and had a minus-3 rating. The 28-year-old blue liner signed a two-year contract worth $575,000 per season with the Blackhawks in July 2015.