CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

COMCAST SPORTSNET TO UNVEIL LATEST EVOLUTION OF ITS EMMY-WINNING FANS BEST FRIEND MARKETING CAMPAIGN

Network takes grittier approach in New Fall Campaign via on-air spots set to debut on Blackhawks Opening Night (Friday, October 7) on Comcast SportsNet & CSNChicago.com

Chicago, IL (October 5, 2011) To support the launch of its 2011-12 fall sports seasons, along with further promoting its standing as the on-air and online leader in local sports coverage, Comcast SportsNet, the television home of the Blackhawks, Bulls, Cubs and White Sox, has announced the latest evolution of its Emmy-winning Fans Best Friend marketing campaign.

Debuting Friday, October 7 on Comcast SportsNet and CSNChicago.com, Comcast SportsNet will unveil several new on-air spots to coincide with the networks coverage of the Blackhawks 2011-12 regular season opener at Dallas.

This years Fans Best Friend spots will take a grittier approach to previous incarnations of the popular campaign as the new spots will feature some of Chicagos most beloved professional sports stars discussing their determined approach to their game, with the end focus of driving viewers to Comcast SportsNets Emmy-winning nightly sports news desk, SportsNet Central. Fans will initially see Blackhawks captain Jonathan Toews in the first player-featured spot with future spots to include even more playerscoachesteam announcers from all of Comcast SportsNets pro team partners.

As an example of the new campaign, the Toews spot features the NHL All-Star in a strong, confident, black & white close-up shot with his voice-over stating: I started skating before I could crawl. Did suicide sprints until my blisters had blisters. Because my whole life, Ive had one dreamto make itto The Show. The spot is interspersed with action shots of Toews working his magic on the ice, along with shots of various SportsNet Central on-air talent members doing their job of delivering the latest sports news to Chicago fans. The end board is a shot of the iconic city of Chicago flag with team logos replacing the four red stars, along with a Comcast SportsNetCSNChicago.com flag and the Fans Best Friend tagline.

Additional first-run spots debuting October 7 include: Tooth (if we brought you any closer, you might lose a tooth.), plus Mask (showcasing a welder donning a Blackhawks goalie mask as his protective head gear) and Buzzer (a Blackhawks fan waking up in bed to an ear-piercing, flashing red goal scored lamp on his nightstand).

When we introduced the Fans Best Friend campaign back in the spring of 2007, our goal was, and continues to be, to let our viewers know that we are here for them 247 by providing the most complete local coverage of games and sports news available anywhere, said Jaclene Tetzlaff, Vice President of Marketing for Comcast SportsNet Chicago. This latest evolution of our campaign once again delivers that message as we are connecting the hard-edged approach that these Chicago sports icons bring to their gameto the dedicated responsibility we have in bringing our viewers the most comprehensive local sports news coverage theyve come to expect from us.

Following the October 7 on-air and online debut of the latest edition of Comcast SportsNets Fans Best Friend campaign (created in conjunction with the Chicago-based office of JacobsonRost), fans will also begin to see and hear campaign-themed print ads, radio spots, online advertising, outdoortransit signage, in-stadium advertising, along with premium items to be given away at Comcast SportsNet-sponsored events throughout the city and suburbs.

Last year, Comcast SportsNets Fans Best Friend campaign earned a ChicagoMidwest Emmy Award in the category of Outstanding Achievement for AnnouncementsCampaigns.

Blackhawks: Keith unlikely to play first four preseason games

Blackhawks: Keith unlikely to play first four preseason games

Duncan Keith was already deemed unlikely to play in many, if any, Blackhawks preseason games, when training camp opened. As of now, it doesn’t look like he’ll be in the first few.

Keith will probably not play in the Blackhawks’ first four preseason games, assistant coach Kevin Dineen said following Monday’s training camp sessions. As for whether or not Keith will play in any, that’s still up in the air.

“That’s a question that Dunc and the medical staff, Stan [Bowman], Joel [Quenneville], we’ll all get to that. I wouldn’t foresee him certainly in these first four games. I would say that’s not going to happen,” Dineen said. “We’ll let him keep progressing on his timetable that he’s on now.”

Keith has been participating in one practice each day but has not been in any of the scrimmages. Assistant coach Mike Kitchen said Keith has asked to skate in the team’s second practice each day – each session is about 20-25 minutes – but the Blackhawks have told him no. As of now, both Dineen and Kitchen figure Keith will be ready for the regular-season opener but the Blackhawks will continue to be prudent with him.

“He’s out there wheeling around, doing well,” Dineen said. “We had a good chat with him today. He feels like he has a lot of jump but not a lot of stamina right now. We’ll continue the way we’ve handled it so far. We’ll keep moving forward that way.”

Players returning soon

Patrick Kane, who was at the United Center on Monday afternoon, will skate with the Blackhawks on Tuesday. Defenseman Michal Kempny will also join Tuesday’s sessions. Dineen said Niklas Hjalmarsson, Marcus Kruger, Artem Anisimov and Artemi Panarin are expected to join the Blackhawks on Friday.

Neither Kane nor Kempny are expected to play Wednesday vs. the Pittsburgh Penguins.

[SHOP: Gear up, Blackhawks fans!]​

Pokka is back

Defenseman Ville Pokka, who played for Team Finland in the World Cup of Hockey, skated with the Blackhawks on Monday.

“Anybody coming back from Toronto over the last two weeks is going to have a heck of a lot of confidence,” Dineen said. “A young kid like that getting the chance to represent his country on the international stage is a great honor and a pick-me-up heading into training camp and the season.”

First cuts made

The Blackhawks made their first round of cuts on Monday, sending Radovan Bondra, John Dahlstrom, Nathan Noel and Roy Radke to their respective junior teams. The active roster is now at 57 players.

Looking back at Texas in 2013 and setting Notre Dame’s defensive expectations

Looking back at Texas in 2013 and setting Notre Dame’s defensive expectations

After allowing 40 points in an embarrassing road loss at Brigham Young three years ago, Texas coach Mack Brown fired defensive coordinator Manny Diaz. Diaz, whose defense only had one sack at the time of his firing, was replaced by a defensive analyst with coordinator experience. Sound familiar?

In-season, high-profile coordinator firings aren’t completely unheard of at the college level, but they are rare. So with Notre Dame replacing Brian VanGorder with Greg Hudson on Sunday, we can look back at Texas’ 2013 season as a rough blueprint for setting expectations for the Irish defense going forward. 

And the expectation is this: A mid-season firing of a coordinator probably won’t fix a broken defense. It didn’t necessarily do that at Texas. 

Like VanGorder’s 2015 defense, Diaz’s group in 2012 was inconsistent and prone to debilitating showings: West Virginia, Oklahoma, Baylor and Kansas State all scored 40 or more points against the Longhorns, with Texas losing three of those four games in a 9-4 season. 

So with championship expectations still on Brown at Texas, and a defense clearly in regression, Brown fired Diaz — who earned $700,000, about $400,000 lower than the salary ESPN reported VanGorder earned in 2014 — just two games into the 2013 season. Here’s how Texas fared after jettisoning Diaz and promoting former Michigan defensive coordinator Greg Robinson to that post in Austin:

Lost, 44-23, vs. Ole Miss (allowed 6.24 yards per play)
Won, 31-21, vs. Kansas State (allowed 5.74 yards per play)
Won, 31-30, at Iowa State (allowed 6.01 yards per play)
Won, 36-20, vs. Oklahoma (allowed 4.46 yards per play)
Won, 30-7, at TCU (allowed 3.90 yards per play)
Won, 35-13, vs. Kansas (allowed 5.19 yards per play)
Won, 47-40, at West Virginia (allowed 4.81 yards per play)
Lost, 38-13, vs. Oklahoma State (allowed 6.13 yards per play)
Won, 41-16. vs Texas Tech (allowed 4.95 yards per play)
Lost, 30-10, at Baylor (allowed 5.52 yards per play)
Lost, 30-7, vs. Oregon (allowed 6.90 yards per play)

Texas still struggled to stop the Big 12’s most powerful offenses in Oklahoma State and Baylor, as well as Oregon in the Alamo Bowl. That win over Oklahoma certainly was impressive — the Sooners went on to beat Alabama in the Sugar Bowl — and this group did do better in terms of putting pressure on opposing offenses, but for the most part, Texas’ defense was still an up-and-down group. 

Its defense did well against Kansas State, Oklahoma, TCU and Texas Tech but struggled to stop Ole Miss, Iowa State and West Virginia. Robinson didn’t magically turn Texas into a reliably-competitive defense: The Longhorns finished 44th in defensive S&P+, 57th in scoring defense (25.8 PPG) and 62nd in yards per play (5.48). It wasn’t good enough to allow Texas to compete for a Big 12 championship (of course, it's worth noting Texas' offense wasn't, either). 

Notre Dame’s circumstances are different, with the Irish possessing a much better offense this year than Texas had three years ago (Case McCoy and a banged-up David Ash were largely ineffective) but less talent on defense (both Jackson Jeffcoat and Cedric Reed totaled double-digit sacks; Notre Dame only has one sack as a team through four games). 

But the lesson here is that a mid-season coordinator change shouldn’t be expected to completely fix a defense. For Notre Dame’s sake, it has to hope Hudson can, at least, inject something into this defense to marginally improve it enough to get the Irish to six wins and bowl eligibility.