CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

COMCAST SPORTSNET TO UNVEIL LATEST EVOLUTION OF ITS EMMY-WINNING FANS BEST FRIEND MARKETING CAMPAIGN

Network takes grittier approach in New Fall Campaign via on-air spots set to debut on Blackhawks Opening Night (Friday, October 7) on Comcast SportsNet & CSNChicago.com

Chicago, IL (October 5, 2011) To support the launch of its 2011-12 fall sports seasons, along with further promoting its standing as the on-air and online leader in local sports coverage, Comcast SportsNet, the television home of the Blackhawks, Bulls, Cubs and White Sox, has announced the latest evolution of its Emmy-winning Fans Best Friend marketing campaign.

Debuting Friday, October 7 on Comcast SportsNet and CSNChicago.com, Comcast SportsNet will unveil several new on-air spots to coincide with the networks coverage of the Blackhawks 2011-12 regular season opener at Dallas.

This years Fans Best Friend spots will take a grittier approach to previous incarnations of the popular campaign as the new spots will feature some of Chicagos most beloved professional sports stars discussing their determined approach to their game, with the end focus of driving viewers to Comcast SportsNets Emmy-winning nightly sports news desk, SportsNet Central. Fans will initially see Blackhawks captain Jonathan Toews in the first player-featured spot with future spots to include even more playerscoachesteam announcers from all of Comcast SportsNets pro team partners.

As an example of the new campaign, the Toews spot features the NHL All-Star in a strong, confident, black & white close-up shot with his voice-over stating: I started skating before I could crawl. Did suicide sprints until my blisters had blisters. Because my whole life, Ive had one dreamto make itto The Show. The spot is interspersed with action shots of Toews working his magic on the ice, along with shots of various SportsNet Central on-air talent members doing their job of delivering the latest sports news to Chicago fans. The end board is a shot of the iconic city of Chicago flag with team logos replacing the four red stars, along with a Comcast SportsNetCSNChicago.com flag and the Fans Best Friend tagline.

Additional first-run spots debuting October 7 include: Tooth (if we brought you any closer, you might lose a tooth.), plus Mask (showcasing a welder donning a Blackhawks goalie mask as his protective head gear) and Buzzer (a Blackhawks fan waking up in bed to an ear-piercing, flashing red goal scored lamp on his nightstand).

When we introduced the Fans Best Friend campaign back in the spring of 2007, our goal was, and continues to be, to let our viewers know that we are here for them 247 by providing the most complete local coverage of games and sports news available anywhere, said Jaclene Tetzlaff, Vice President of Marketing for Comcast SportsNet Chicago. This latest evolution of our campaign once again delivers that message as we are connecting the hard-edged approach that these Chicago sports icons bring to their gameto the dedicated responsibility we have in bringing our viewers the most comprehensive local sports news coverage theyve come to expect from us.

Following the October 7 on-air and online debut of the latest edition of Comcast SportsNets Fans Best Friend campaign (created in conjunction with the Chicago-based office of JacobsonRost), fans will also begin to see and hear campaign-themed print ads, radio spots, online advertising, outdoortransit signage, in-stadium advertising, along with premium items to be given away at Comcast SportsNet-sponsored events throughout the city and suburbs.

Last year, Comcast SportsNets Fans Best Friend campaign earned a ChicagoMidwest Emmy Award in the category of Outstanding Achievement for AnnouncementsCampaigns.

Buddy Ryan's unique path to Bears and the letter that kept him in Chicago to build Super Bowl defense

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Buddy Ryan's unique path to Bears and the letter that kept him in Chicago to build Super Bowl defense

Legendary Bears defensive coach Buddy Ryan passed away at the age of 82 Tuesday.

Ryan was defensive line coach for the New York Jets under coach Weeb Ewbank and part of the staff that won Super Bowl III with Joe Namath. It was Ewbank’s obsession with protecting Namath that led Ryan to conclude that if keeping the quarterback from being hit was everything to an offense, then getting to the quarterback should therefore be the prime directive of the defense.
 
“If they ‘block’ [with] eight, I’ll rush nine,” Ryan once said. “Because I’m going to get him. If the most important thing is to protect the quarterback, then mine is to get the quarterback.”
 
Ryan broke into coaching in 1961 as the defensive line coach for the Buffalo Bills of the then-AFL. Fittingly perhaps, son Rex is the current Buffalo head coach (and other son Rob is the assistant head coach) and Ryan attended a Bills game last season. Ryan went to the Minnesota Vikings as defensive line coach in 1976, where he had a hand in the achievements of the “Purple People Eaters” (Carl Eller, Alan Page, Gary Larsen, Jim Marshall) before coming to the Bears as defensive coordinator on Neill Armstrong’s staff.
 
George Halas had a hand in hiring Ryan, a factor in 1982 when Halas fired Armstrong but retained Ryan after members of the defense signed a letter, written by Page, by then a member of the Bears, and Gary Fencik to Halas, imploring Halas to keep Ryan. Fencik, initially terrified that Halas would not take kindly to the player input, recalled later sidling over to the defensive coaches and reminding Ryan, “Buddy, now remember who wrote that letter for you.”
 
Ryan did remember, and in 2011 wrote a letter of his own to his players:
 
To my guys,
In 1981, many of you signed a letter to George Halas that saved my job. Now I’m writing a letter to all of you to say thanks. I wish I could be there to say it in person, but this will have to do.
Thank you to the Super Bowl champion 1985 Chicago Bears, the greatest team in NFL history. You gave me the best memories of my coaching life.
I’ll love every one of you until the day I die. I told you this a long time ago, and it’s still true.
You guys will always be my heroes.
Coach Buddy Ryan, 46

 
Ryan, the real center of ESPN’s “30 for 30” special last January on the 1985 Bears, clashed mightily with coach Mike Ditka, to the point of a fight in the shower room at halftime of the Bears’ loss to the Miami Dolphins in 1985. He remained with the Bears through the 1985 season and its historic finish in Super Bowl XX, then left to become head coach of the Philadelphia Eagles. He went on to coach the Arizona Cardinals, famously declaring, “You’ve got a winner in town” upon his hiring, and finished with a 55-55-1 record as a head coach.
 
While Ryan never again reached the victory pinnacle he and the Bears achieved in ’85, he was remembered just as well for many of the individual achievements his players managed because of his influence.
 
Dan Hampton first met Ryan on a trip to Halas Hall before the 1979 draft (in which the Bears made Hampton the fourth-overall pick). The two watched film together and Ryan told Hampton directly that he hoped the Bears would draft Hampton. When Hampton struggled badly in a game his rookie season against the New York Jets, Ryan looked straight at Hampton in a team meeting and said, “Big Rook, I expected you to always be one of those ‘core’ guys, to always be there and fight your [butt] off. You didn’t do nothin’ but embarrass yourself.”
 
Ryan had tears in his eyes, as did Hampton, who that night made a vow, “that never again would I let Buddy Ryan down,” Hampton said. 
 
When Ditka arrived from the Dallas Cowboys to become Bears coach in 1982, he told Ryan that he wanted the Bears to run the “flex” defense that Tom Landry operated in Dallas. Ryan flatly refused, declaring to his players, “He is the head coach. He has the right to run whatever defense he wants. Now, I won’t run it. I’m going to be down on my farm in Kentucky. But he can run whatever he wants.”
 
Ryan did finish his days on his farm in Kentucky, but he ran his “46” defense. Period.

Bears legend Buddy Ryan dies at age 82

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Bears legend Buddy Ryan dies at age 82

He was the architect of the “46” defense that was the signature of arguably the greatest defense in NFL history, and who was beloved by his players, who responded to his tough love with one epic performance after another.
 
Now, after suffering a stroke and fighting cancer the past couple of years, legendary Bears defensive coordinator Buddy Ryan has died at age 82, agent Jim Solano confirmed on Tuesday.

Ryan was the Bears' defensive coordinator from 1978-85, leaving after the Super Bowl XX victory to become the head coach of the Philadelphia Eagles.

Check out Ryan's unique path to the Bears and the letter that kept him in Chicago.

Preview: Cubs try for two in a row at Reds tonight on CSN

Preview: Cubs try for two in a row at Reds tonight on CSN

The Cubs take on the Reds on Tuesday night, and you can catch all the action on Comcast SportsNet. Coverage begins at 6 p.m.

Catch first pitch with Len Kasper and Jim Deshaies. Be sure to stick around after the final out to get analysis and player reaction on Cubs Postgame Live.

Tonight's starting pitching matchup: Jon Lester (9-3, 2.10 ERA) vs. John Lamb (1-4, 4.78)

Click here for a game preview to make sure you’re ready for the action.  

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