Looking back on the Super Bowl ads, good and bad

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Looking back on the Super Bowl ads, good and bad

From Comcast SportsNet
NEW YORK (AP) -- The pressure was on. The tension was thick. And then, there were yawns in between. The Super Bowl may have been a nail biter, but the ads were a snooze. Actor Clint Eastwood waxed for two minutes about Detroit and Chrysler. An M&M candy stripped "naked" at a party. And stars from the 90s were everywhere, as were dogs and babies, of course. Companies paid an average of 3.5 million for a 30-second spot for the right to duke it out Sunday in front of the expected 111 million-plus fans. But it was all so ordinary with fewer surprises. That's mostly because nearly half of the 70 Super Bowl advertisers put their spots out online in the days leading up to the game. That's a big difference from last year when only a few spots were released ahead of time. And the companies that did wait until game day for the "big reveal" didn't take many risks. In fact, most settled on cliche plots with kids, celebs, sex and humor. "Advertisers this year are playing it very safe," said Tim Calkins, a professor of marketing at Northwestern University. "They're running spots that are clearly designed to appeal to a broad audience and not to offend." Here's a look at the game's ads, play by play: SEX SELLS -- OR AT LEAST ADVERTISERS HOPE IT DOES Advertisers showed a little skin in their Super Bowl. An ad for domain name-hosting site GoDaddy shows racecar driver Danica Patrick and fitness expert Jillian Michaels body painting a nude woman. A spot for clothing retailer H&M features soccer star David Beckham in black-and-white in his undies. And online florist Teleflora and automaker Kia both use Victoria Secret's model Adriana Lima in their Super Bowl ads. But perhaps the two most blatant examples of "letting it all hang out" came from car companies. Toyota's spot for its "reinvented" Camry features a "reinvented" couch made up of women wearing bikinis. "It also comes in male," a voiceover in the ad says while showing a couch of shirtless men. And among the few standouts for the night was a Fiat ad that equated seeing the car for the first time with making out with a sexy Italian super model. The tagline: "You'll never forget the first time you see one." "They did a good job of showing that some decisions are made with the heart, some decisions are made with the head and the Italian car decision resides in the groin," said Greg Dinoto, chief creative officer of advertising agency Deutsch in New York. "It was sexy and surprising and fun." BABIES AND DOGS, OH MY Who doesn't love cute animals and babies? Advertisers are banking there aren't many among us. That's why Doritos used both. One Doritos spot shows a man being bribed by a dog with the chips to keep the animal's dirty secret about a cat's disappearance. In another spot, a grandmother uses a slingshot to hoist a baby up to grab a bag of Doritos that belongs to a boy in a tree who had been taunting the baby with the chips. Those two ads were crowd favorites, said Peter Dabol, who analyzes advertising effectiveness at research firm Ace Metrix. The firm polled 500 viewers about the ads to find the most popular. "It's a typical Super Bowl, funny carries the day," he said. "Advertisers are driving for attention and likeability." Likewise, Skechers shoe company introduced its new running sneaker with an ad showing a French bulldog winning a greyhound race by wearing the shoes, of course. The dog then moon walks across the finish line. And software company 2nd Story Software's ad used toilet bowl humor, literally. The ad to promote its free TaxAct software shows a boy who looks everywhere to find a respectable place to relieve himself. He winds up going in a pool. The tagline: "Totally free. Feels good." THE STARS WERE OUT Celebrities always draw attention. And advertisers took a gamble that using stars would be enough to grab attention. Chrysler, one of nine automakers advertising during the game, aired a Super Bowl ad starring Clint Eastwood. The aging actor talks about the rebirth of Chrysler and Detroit. The two-minute "Imported from Detroit" ad, one of the few spots that weren't released before the game, follows the company's ad last year that starred rapper Eminem. "How do we come from behind, how do we come together and how do we win?" he asks. "Detroit is showing us it can be done. What's true about them is true about all of us." Chrysler's ad was among the few standouts on Sunday. "Those very few ads that weren't overexposed up front ended up with a real advantage," said Raymond Taylor, a professor of marketing at the Villanova School of Business in Villanova, Penn. Meanwhile, real-estate company Century 21's ad shows that a real estate agent is able to outdo speed skater Apolo Ohno on the ice, business mogul Donald Trump in business and former football player Deion Sanders at an open house. And in an ad for Pepsi, "The X Factor" winner Melanie Amaro belts out "Respect" for music icon Elton John, who plays a king in the spot. "Pepsi for all," she says. At the end of the ad, John finds himself in the dungeon with rapper and reality TV star Flavor Flav. REMEMBER THAT? NOSTALGIA FACTOR Some advertisers attempted to tug at viewers' heart strings by stirring up old, fond memories. Honda's ad for its compact sports-utility vehicle CR-V shows actor Matthew Broderick living a grown-up version of his 1986 hit movie "Ferris Bueller's Day Off. The ad includes two dozen references to the movie. An Acura NSX ad features 1990s comedic titan Jerry Seinfeld battling with late-night talk show host Jay Leno over the sportscar. The ad includes Seinfeld references like a cameo by the "Soup Nazi" character. And during Downy's pre-game ad, the company remakes one of the most classic commercials of all time, Coke's 1980 spot "Mean Joe Greene." In the original, a little boy gives a gruff football player Joe Greene a Coke as he comes off the field. The Downy remake stars Greene and actress Amy Sedaris (in the little boy role) giving Greene a can of Downy fabric softener.

Rangers win riveting goaltending duel over Blackhawks in overtime

Rangers win riveting goaltending duel over Blackhawks in overtime

When Scott Darling and Antti Raanta vied for the Blackhawks’ backup goaltending job two seasons ago, there was definitely a strong competition. But it was still one built on respect.

“We had no bad blood in that situation,” Darling said on Friday. “We’ve remained friends. He’s having a great season and I’m happy for him.”

On this night, Raanta may have been just a bit happier.

Raanta stopped all 26 shots he saw against his former team, notching his first shutout of this season, and Nick Holden gave the New York Rangers a 1-0 overtime victory over the Blackhawks on Friday night. The Blackhawks are 1-2-1 in their last four games but remain atop the Western Conference with 38 points.

The Blackhawks were missing Jonathan Toews, Brent Seabrook and Corey Crawford in this one. Nevertheless, it was a tight game, one in which both goaltenders were stellar. Darling stopped 36 of 37 shots – Holden’s overtime winner was the first goaltender allowed to New York in two games against them.

Considering the players missing, the Blackhawks will take the point.

[SHOP: Gear up, Blackhawks fans!]

“With or without Toews, you’re always thinking when it’s in the third period and it’s close and getting inside 10 minutes, let’s get it to overtime,” coach Joel Quenneville said. “We’ve seen a ton of overtimes in the league. You gotta get the one point. We’ve had some success trying to get the extra one. Tonight, not, but that’s got to be the mindset.”

The Blackhawks were close to taking the 1-0 lead six minutes into the third period, when Marian Hossa thought he scored his 15th goal of the season. But the Rangers challenged for offside. Upon further review, the goal was nullified.

“Well, obviously that’s a tough one,” Hossa said. “I mean, I didn’t notice it was close to offside but obviously with today’s technology, with this new rule, it’s a game of inches. It’s slowing the game down, I think. You’re getting confused, what exactly the coaches are looking for. They created this new rule and we just have to deal with it. But sometimes it’s more frustrating because the league wants to increase the scoring and right now, I think more goals are disallowed because of this.”

Hartman, who had the pass to Hossa, was also disappointed but agreed with the review’s ruling.

“You get your excitement up a little bit and you try not to get too ahead of yourself when you know they are reviewing it. You just try to see it as both ways, if they do call it a goal, if they call it back,” Hartman said. “Obviously it was the right call. It was just a tough one.”

The Blackhawks will take the point out of this one. Despite the players they were without they played a solid game. They had good, quality scoring chances. Their current backup was just slightly bested by their previous one.

“Both [goalies] were great, both [teams] had excellent looks at the net,” Quenneville said. “We missed some good opportunities on 2-on-1s and they had some good looks around Darling as well. Both guys got their teams to overtime, got a point. It’s a good point if you want to look at it like that. I didn’t mind the way we played but Darls was excellent.”

Blackhawks preparing for EPIX all-access look leading up to Winter Classic

Blackhawks preparing for EPIX all-access look leading up to Winter Classic

The 2017 Winter Classic featuring the Blackhawks and Blues is right around the corner.

Players from both sides already squared off in a game of NHL 17 to generate some hype into the game, but nothing compares to behind-the-scenes footage of the two teams leading up to it.

Beginning Dec. 16 at 9 p.m., EPIX will air a one-hour episode each week that provides an all-access look inside the lives of the Blackhawks and Blues, on and off the ice.

[SHOP: Gear up, Blackhawks fans!]

The game will be on Jan. 2 at 12 p.m. on NBC, with the final episode airing Friday, Jan. 6.

Here's a two-minute preview involving the Blackhawks, who are labeled "A Good Bunch of Guys."