A new angle for Super Bowl advertisers

658744.jpg

A new angle for Super Bowl advertisers

From Comcast SportsNet
NEW YORK (AP) -- Call it the "second-screen" Super Bowl. About two-thirds of smartphone and tablet owners use their gadgets to do things like text or post on Twitter while watching TV, according to research firm Nielsen. So, for Sunday's game, companies from Coke to Chevy are trying to reach fans on all the "second screens" they have. Chevrolet rolled out the first Super Bowl smartphone app that allows Big Game watchers to enter a contest to win everything from pizza to a new Camaro. Kia is the first company to show its Super Bowl ad ahead of the game in movie theaters. And Coca Cola set up a Facebook page and website so viewers can see its animated polar bears -- one cheering for the New England Patriots and the other for the New York Giants -- reacting to the game in real time. "The world is changing," says Pio Schunker, Coca Cola's vice president for creative excellence. "We needed to come to the party with something new and different." Advertisers have big incentives to stand out. With more than 111 million viewers expected to tune into the game, the Super Bowl is by far the biggest stage for marketers. It's also not cheap -- NBC is charging an average of 3.5 million for a 30-second spot. And the competition is fierce: there will be more than 70 TV ads during the Super Bowl battling for attention. To create buzz, it's no longer enough for marketers to simply get people talking at the water cooler the morning after the game. They also want to engage the people who like reacting to big events like the Super Bowl by posting on Twitter or Facebook or texting their friends, says David Berkowitz, vice president at digital marketing agency 360i. "People are glued to their digital devices, sometimes sharing far more that way than they are with others in the same room," says Berkowitz, whose firm created Coke's online Super Bowl campaign. "Being social means something very different now." About a dozen companies have put up their Super Bowl spots on video-sharing website YouTube this year, up from a handful last year. The amount companies have spent on sponsoring Youtube's Ad Blitz, a site for Super Bowl ads, has doubled compared with last year although it declined to say by how much. And in another sign that marketers are trying to engage viewers over social media web sites: USA Today's Ad Meter, which ranks the popularity of ads, is for the first time allowing viewers to vote for their favorite spot on Facebook. "This year, we're seeing a whole new level of social media activity for Super Bowl advertisers," said Tim Calkins, clinical professor of marketing at the Kellogg School of Management at Northwestern University. This is the first year that advertisers have tapped into the growing number of users of iPhones and other smartphones during the Super Bowl. In its ads, domain-name hosting site Godaddy.com will feature a QR code, a black and white two-dimensional code that people can scan by putting their smartphones up to the TV so they can go to the company's website. This is a first for a Super Bowl ad. Chevy's free smartphone app for the Super Bowl, called Chevy Game Time, allows people to enter a contest to win prizes from Chevy and other Super Bowl advertisers, including Bridgestone and Motorola. Users also will get a code. If the code matches the license plates in Chevy ads during the game, they win one of 20 cars being given away, including the Camaro, Silverado and Sonic. App users can also answer trivia questions or polls to win prizes. Other advertisers are going after the laptop and tablet crowd. As part of Toyota's Super Bowl campaign to showcase its "reinvented" Camry, the company is asking Twitter users to use the hashtag, or search term, "(hash)Reinvented," to post or "Tweet" about what other kinds of products should be reinvented. Some will get a response back with an illustration of the "reinvented" product. Volkswagen released a teaser of its 60-second Super Bowl ad on YouTube.com. The ad, which shows dogs in "Star Wars" costumes barking the "Imperial March" song, was released on the site on Jan. 18 and has 10 million views. Volkswagen also created a dedicated Super Bowl on its Facebook page. For all their attempts to reach people on their "second screens," Calkins, the marketing professor, says advertisers won't know what works until Game Day. "The question is which of the advertisers will really manage to connect on the day of the Super Bowl," Calkins said. "It's never entirely clear which ones are going to stand out."

White Sox recall Matt Davidson from Triple-A Charlotte

White Sox recall Matt Davidson from Triple-A Charlotte

Matt Davidson is finally joining the big league team.

The White Sox announced ahead of Thursday afternoon's game against the Minnesota Twins that they recalled Davidson from Triple-A Charlotte, his first promotion to the major leagues since he was acquired from the Arizona Diamondbacks following the 2013 season.

He was in the White Sox lineup on his first day in Chicago, starting as the designated hitter and batting eighth.

Davidson appeared in 31 major league games with the D-backs during the 2013 campaign, posting a .237/.333/.434 slash line with three homers and 12 RBIs. The White Sox sent Addison Reed to Arizona in exchange for Davidson the ensuing December.

Davidson has played in Charlotte ever since, struggling mightily in his first two seasons there with a .199/.283/.362 line in 130 games in 2014 and a .203/.293/.375 line in 2015. In 75 games this season, Davidson has fared far better, posting a .268/.349/.444 line with 10 home runs and 46 RBIs. He made the Triple-A All-Star team, leading the International League with 20 doubles and ranking fifth in RBIs.

Primarily a third baseman, Davidson has appeared at three different infield positions this season in Triple-A.

Davidson takes the roster spot of relief pitcher Matt Purke, who was optioned to Charlotte following Wednesday's game.

Reports: Joakim Noah likely to join Derrick Rose, sign with Knicks

Reports: Joakim Noah likely to join Derrick Rose, sign with Knicks

Multiple reports indicated that former Bulls center Joakim Noah will join Derrick Rose and sign with the New York Knicks.

Both the Washington Post and ESPN report that Noah is very likely to sign in New York, his hometown. ESPN's Marc Stein went so far as to say that other teams have already accepted that Noah is all but a done deal to sign with the Knicks.

And according to Tim Bontemps from the Washington Post, Noah's deal with the Knicks will have "a starting salary somewhere in the $18 million per year range," a large but not insane number considering the league's salary cap explosion this summer.

The Vertical's Shams Charania added that Noah will meet with Phil Jackson and the Knicks when free agency begins Friday night.

Noah would fill a void at center left by the Knicks' trade for Rose, which shipped center Robin Lopez back to Chicago. Noah averaged 4.3 points and 8.8 rebounds in 29 games last season before season-ending shoulder surgery in January. Noah spent the first nine seasons of his NBA career with the Bulls and was named Defensive Player of the Year just three short years ago.

But he fell out of grace with Bulls head coach Fred Hoiberg, who opted to bring Noah off the bench for the first time in his career. It was largely assumed that both Noah and Pau Gasol would not return to a Bulls team that missed the playoffs for the first time in eight seasons.

Teams can start negotiating with free agents on July 1, and can sign free agents beginning July 6.

James Shields earns first victory as White Sox top Twins

James Shields earns first victory as White Sox top Twins

James Shields received his first standing ovation of the season at U.S. Cellular Field as he headed to the dugout on Wednesday night.

The White Sox starter settled in after another shaky start and his offense kicked it into high gear in a 9-6 victory over the Minnesota Twins in front of 18,571. Shields limited the Twins to a leadoff solo homer in the first inning and pitched into the seventh to earn his first win for the White Sox.

Brett Lawrie, Tyler Saladino and Todd Frazier all homered for the White Sox, who had to pitch themselves out of trouble in a wild ninth to win for the sixth time in nine games. Nate Jones earned a one-out save after Matt Purke and Dan Jennings combined to allow five runs. Purke was optioned to Triple-A Charlotte after the game. A corresponding move will be announced on Thursday morning.

“(Shields) got back into a rhythm,” White Sox manager Robin Ventura said. “I think this is the best that he looked as far as just feeling comfortable. He was getting ahead. He started really using his fastball and he located it. I think after that, there was some offspeed stuff and he got guys swinging through it. This was a nice little thing to see. I'm sure it's a breath of fresh air for him.”

For a second it looked as if another stinker was in the cards.

Two pitches into the contest, Shields trailed by a run when Eduardo Nunez ripped an 0-1 changeup for a solo homer.

Shields, who had a 21.81 ERA in his first three starts with the White Sox, two of which resulted in him being booed off the mound at home, found even more trouble. He recorded a pair of outs, but walked Brian Dozier and Trevor Plouffe singled him to third. But similar to his last start in Boston, Shields took another big step forward and got out of trouble.

Two innings later, Shields made his biggest pitch of the night when he induced a double play off Joe Mauer’s bat after allowing consecutive singles to start the third. Dozier’s bunt attempt resulted in a comebacker and Shields escaped unharmed.

Adam Eaton assisted Shields in a big way in the fifth inning when he easily threw out Kurt Suzuki at home. Suzuki, who started the play on first, was forced home as Nunez nearly caught him speeding into third after hitting a liner off the right-field fence.

But Shields stranded Nunez in scoring position as well as another runner in the sixth. He recorded two more outs before giving way after a Byron Buxton double.

“We know what type of pitcher he is and he went out and did what he’s supposed to do,” Eaton said. “I think the proof is in the pudding. He goes out and throws well. We hit and we are going to be pretty good.”

As he exited, Shields was showered with applause from the appreciative crowd.

He allowed a run and eight hits in 6 2/3 innings, striking out five and walking one. Shields threw strikes on 61 of 93 pitches to earn his first victory since May 12th.

“It feels good,” Shields said. “It’s something to build off of.

“It was a tough stretch. It’s nice to get off the schneid there and get a win, but I don’t really focus on that kind of stuff. I’ve been around this game for a long time. My main focus is to win games for this team right now.”

One night after they couldn’t provide for Jose Quintana, the White Sox offense went overboard for Shields. Lawrie’s opposite-field solo homer with two outs in the second inning off Ricky Nolasco tied the game at 1. J.B. Shuck then singled, stole second and scored on an RBI single by Avisail Garcia.

The White Sox never looked back as Saladino’s solo shot in the fifth made it a 3-1 game.

Frazier started a five-run sixth inning with a solo homer -- the team’s 13th consecutive solo homer. Saladino singled in a run with two outs to chase Nolasco and make it 5-1. Tim Anderson’s two-run single made it a blowout and Eaton singled him in to make it 8-1. Shuck added a sac fly in the seventh for the White Sox, who went 5-for-11 with runners in scoring position.

“It was nice,” Frazier said. “It was a little different. (Shields) got out there not worrying about anything. Gave up the homer in the first batter. Nothing really fazed him after that. He has to understand, he’s going to give up runs here and there, and just relax from whatever happens from there. He pitched an exceptional game today.”