NFL opening temporary store in Manhattan

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NFL opening temporary store in Manhattan

From Comcast SportsNet
NEW YORK (AP) -- The NFL is setting up shop in midtown Manhattan -- literally. Eight blocks from Radio City Music Hall, where the draft will be held April 22-28, the league is establishing a temporary facility with a theme: NFL Shop at Draft. It's the first such endeavor, a chance to not only unveil products from the league's new partners, including Nike, New Era and Under Armour, but to whet fans' appetite for the NFL's biggest event that doesn't actually involve football. The draft has become an industry unto itself. Analysts, personal trainers and broadcasters make a living solely from the buildup, which actually begins with the kickoff of the college season in late summer, and ends with the selections. Radio City is packed with die-hards, dressed in their team colors, perhaps even painted thusly. Every early pick is cheered or jeered -- often both. That fervor helped spark the NFL's decision to open up shop across from New York's landmark Bryant Park, beginning on April 2. The official presentation of Nike's new jerseys for all 32 teams and New Era's headgear will come at what the league is calling a "huge NFL energy space" where Commissioner Roger Goodell is planning to man one of the cash registers on opening day. "We're looking at marketing opportunies anytime we have an event," said Leo Kane, the league's senior vice president of consumer products. "We will have a kickoff event in the New York metropolitan area with the Giants having won the Super Bowl. We look at our international season focused in London and at Wembley. We moved into (merchandising at) the Super Bowl and were thrilled with what we were able to do in Indianapolis. Now we are showing what we can do before and at the draft. We want to have a year-round footprint." Certainly the NFL has done that on the news side with one of the busiest headline-grabbing offseasons. Much of that was concencerned bounties and salary cap reductions. But the fans' interest displayed emphatically the fervor they carry for pro football. So, of course, does spending their money on merchandise. In many cases, that involves online purchases. But for one month, New Yorkers and visitors to the Big Apple -- including those who come in for the draft -- will have a place to set foot in and pick out apparel and the like. "I've been 19 years at the NFL, and I don't think there's been a year we have not talked about (building) a store," Kane said. "We're not sure it makes sense. We did a pop-up in New Orleans when the season kickoff was there the year the Saints won the Super Bowl and it was dedicated to products for women and phenomenally successful. "Anytime you do a pop-up store, you are testing. One of the things we like is testing in New York. There's a Super Bowl here in 22 months and we will get a good indication if makes sense along these lines for Super Bowl 48. If we are successful in doing this for the draft this year and the draft next year and then Super Bowl 48, will it make sense? We don't know that yet." What the NFL does know is that Nike will unveil its jerseys for the 32 teams and New Era will present caps specifically for the draft that are sure to get noticed. Those caps will be given not only to the Andrew Lucks of the world but all the other draftees at the music hall. "It's a city-based theme," New Era President Pete Augustine said. "All these guys coming through the draft are getting a new hometown. "What we like for the draft this year is we have a level of fashion that should be appealing to die-hard fans and one allowing the look and feel of the logo on the front. We have a variety of products that have the same look and feel beyond what the drafted athlete can wear." New Era, Nike and Under Armour are among seven marketing partners that are replacing Reebok, whose 10-year deal with the league concludes at the end of March. The other companies are Gill, VF, Outerstuff and '47 Brand. Kane said it was time for a change. "Reebok was a great partner for 10 years, the right partner 10 years ago, and we're very proud of some of the things we have done with them," he said. "We now have a more flexible model for our fans. It is difficult to be the best jersey guy and headwear guy, to provide (merchandise or equipment) for the field and the NFL combine. The business is still segmented, but we looked to put world-class leaders in each category. I think it will bring more innovation."

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After loss to Mavs, Wade says Bulls 'keep putting (their) hand on the hot stove every day'

After loss to Mavs, Wade says Bulls 'keep putting (their) hand on the hot stove every day'

Dwyane Wade sounded every bit like a frustrated 35-year old father when talking about the repeated ills and so-called growing pains of his Bulls, as they surrendered yet another game against a sub-.500 team.

Sometimes it's the New York Knicks whom the Bulls are offering temporary refuge. Or maybe the Minnesota Timberwolves as they are all-too-generous to roll out the welcome mat for returning figures to Chicago.

Tuesday it was the Dallas Mavericks, the second-worst team in the Western Conference, who stormed into the United Center and escaped with a 99-98 win, courtesy of Wesley Matthews' triple with 11.7 seconds left followed by him locking down Jimmy Butler on the ensuing possession.

Wade was forced to take a contested 21-footer that went awry, but the Bulls' ills went far beyond the last two possessions, when the Mavericks exploited their strategy yet again.

"Either you learn the lesson or figure out," Wade said. "Keep putting your hand on the hot stove every day.

"We just gotta figure out not to put our hands on that stove. And understand when we come in the kitchen, that stove is hot, don't touch it. As I continue to say, this is a very young team and they have to play in these games and have to go through these moments. The one thing you want, whether it's this year or next year, is to not make the same mistakes."

The Bulls are apparently insistent on touching the stove and keep burning themselves, the most recent time with the confusion or the bad strategy in defending the Mavericks' final offensive possession.

Deron Williams found himself with Nikola Mirotic defending him off a switch from Jimmy Butler. Not the quickest afoot, Mirotic gave Williams an easy path to the basket and Wade was the backside help, not wanting to leave Matthews on the wing for a triple.

But with the bench commanding Wade to help, Williams easily found Matthews for an open 3 as Wade had no help for his man. With the Bulls up two, one could see how Wade didn't want to leave Matthews.

"I'll have to go back and watch, but it looks like Deron got downcourt, Wade went over to help and we didn’t rotate accordingly," Bulls coach Fred Hoiberg said. "We obviously need to do a better job of staying in front of the other end."

Mirotic was supposed to be brought back slowly in his return from strep throat, but he played the entire fourth quarter and 22 minutes overall, having lost eight pounds with his illness that had him miss four games.

[SHOP BULLS: Get your Bulls gear right here]

Their issues were game-long and have been seasonlong as the Mavericks were supposed to absorb a shellacking from a Bulls team that felt a 25-point beatdown in Texas last month.

Instead, they would've been happy with settling for an escape when Butler rose up over his college teammate Matthews for a 20-foot wing jumper with 22.8 seconds left.

Butler nearly added a triple-double and clutch moment to his growing resume with 24 points, 12 assists and nine rebounds but was dogged by Matthews all night, the defender who wouldn't give him airspace, went chest-to-chest and even earned a technical foul when he felt Butler exaggerated some contact in the third quarter.

"He took away my space, wouldn't let me get to my spot," Butler said of Matthews. "Good for him. I should've did something different."

Wade missed 13 of his 21 shots, scoring 17 with five rebounds on his 35th birthday

With scoring at a premium, Robin Lopez had a season-high 21 points being guarded by Dirk Nowitzki — and they were necessary considering the Bulls were without Taj Gibson (ankle injury) and Doug McDermott couldn't repeat his 30-point showing from Sunday in Memphis.

Rick Carlisle has long been regarded as one of the top strategic coaches, and though he doesn't have the usual personnel from the Mavericks' salad days, he had enough tricks up his sleeve to throw the Bulls off.

Six Mavericks scored in double figures, led by Harrison Barnes' 20 points and Seth Curry's 18, as Barnes, Matthews and Curry combined for eight triples — spreading the Bulls out and picking them apart defensively.

The Mavericks started Nowitzki at center, going to an almost all-small lineup. And though Lopez scored 14 points in the first half, trying to feed him seemed to take the Bulls out of it in the second half.

The energy was tardy to the party, as they shot just 41 percent in the first half but woke up a little in the third quarter — continuing their all-too familiar trend of half-hearted efforts against lesser teams.

And it looks like the ever-optimistic Wade is dishing out some realism, probably something that comes with the perspective of turning 35.

"You can't keep getting stressed out or frustrated. We've been going through this all year. We'll get back in in the morning.

"Once you realize who you are, you're better off. I sleep better at night. Once we want to be a better team and start winning games, we will. I'm not mad, I'm not frustrated, I'm not stressed. Just taking the hits."