Rage, frustration or snark will always pop up when a team announces its marketing slogan for a season, especially in the case of the White Sox after 2011's "All In" flopped its way to a sub-.500 record. So when the Sox announced "Appreciate the Game" for 2012, naturally, fans had a reaction that generally fell in the realm of eye-rolling, at least on twitter, message boards, etc.
But hey, whatever your opinions of the actual slogan are, it's pretty hard to hate this commercial: