By Charlie Roumeliotis
There's a new technology device inside Soldier Field that will provide a much more fan-friendly experience during concerts, other events, and, of course, Chicago Bears games.
Aramark extracted all of its cash registers at the general concession stands and installed iPad-like tablets instead to process the food and drink transactions, according to a report from Sports Business Journal. The purpose is to improve the fans' experience by allowing them to monitor the progress of their order and establish a new points system which rewards fans for their purchases.
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This is only step one of the three-year plan, Denver-based regional Vice President Carl Mittleman told SBJ, and the company will continue to enhance the concessions and premium dining by removing the tablet from its cradle to place orders from people towards the back of the line.
But Aramark eventually plans to take it another step further within the next couple years.
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With the help of applications on smartphones and more tablets available at the sections, fans will be allowed to order meals from their seat, which will be convenient during the latter stages of the Bears' season when the weather starts to reach colder temperatures.