Super Bowl day is finally here.
In the latest Sports Business Minute, CSN Sports Business Insider Rick Horrow talks about Super Bowl commercials and the impact they have on the game.
Super Bowl ads carry the day, but by how much?
Horrow breaks down a big study conducted by Burson-Marstellar to determine fans expectations for commercials, and more.
Check out the full Sports Business Minute clip above and follow @RickHorrow on Twitter.