Are Bears fans the most loyal in the NFL?
Not according to a study by the Sports Marketing Analytics team at Emory University, which tracked "a variety of statistical measures to track fan loyalty" on both an equity and social media scale.
In terms of equity, the study tracked "just how much a fanbase supports its team financially." The report averaged out the last three seasons, and the Bears finished sixth, two spots ahead of the Packers and behind only the Cowboys and Giants in the NFC. Other surprising notables were the Vikings at No. 13, the 49ers at No. 18 and the Seahawks at No. 27. Earlier this month the Bears were ranked by Forbes as the No. 18 most valuable sports franchise in the world with a valuation of $1.252 billion. Clearly Bears fans have helped that cause, as the study shows.
But you Bears fans need to get the #BearsTalk hashtag going more during the season.
According to the study, the Bears ranked just 11th in social media equity, behind the Packers (No. 4), 49ers (No. 6) and even the Lions (No. 10), among others.
In that category, unsurprisingly, the Steelers, Cowboys, Patriots and Packers led the way.