The addition of the Blackhawks' Stanley Cup banner won't be the only change fans will notice inside the United Center at the start of the 2013-14 season.
According to reports, the "Madhouse on Madison" sign located near the stadium's 300 level seats has been taken down, but has been preserved to use again in the future.
Bulls vice president of branding and communications Susan Goodenow said the sign was removed as part of an initiative to improve fan experience. In its place will be a LED signage system meant to heighten in-arena entertainment and messaging.
Both the Bulls and Blackhawks will use the new LED sign.