By Evan F. Moore
The Chicago Blackhawks have reportedly entered a partnership with the Bloomington Thunder and Peoria Rivermen, of the Southern Professional Hockey League (SPHL) Thursday morning.
According to Alan Fuehring, director of media relations/broadcasting with the Rivermen, both teams will hold two “Chicago Blackhawks Nights” during the second half of the season. The events will include Blackhawks giveaway items and special in-game promotions. Also, the home arenas of both teams will display Blackhawks signage at the rink through dasherboards.
The Rivermen were the AHL affiliate of the St. Louis Blues last season.
Rivermen co-owner Bart Rogers is thrilled about the partnership with the defending Stanley Cup champions.
“This is an exciting day for the Peoria and Bloomington organizations,” Rogers said. “We’re thrilled to partner with such a strong brand and successful organization. What the Blackhawks have done in recent years cannot be overstated.”
Rogers also said he wants to duplicate what the Blackhawks have done with their brand.
“We want to take a page out of the Blackhawks’ book and use their expertise to build and restore the excitement of professional hockey back in central Illinois.”
The dates for “Chicago Blackhawks Nights” have yet to be scheduled.