NBA promises "Big Things" are coming


NBA promises "Big Things" are coming

The NBA is prepared for its fan base to drop, as it did after the 1998-99 lockout, but they're on a mission to make sure fans know that "big things are coming."

After the '98-'99 lockout, average attendance dropped 2.2 percent and the NBA saw TV ratings drop for three straight years. In an attempt to avoid this after-effect the NBA is unveiling two new advertising campaigns that will run across all NBA broadcast and social media platforms. And I have to be honest, the first ad wasn't what I expected. Take a look for yourself...

The "Big Things" campaign will run through the first two weeks of the season. While it still has to be finalized, it could be followed by a second expected to replace the "Where Amazing Happens" campaign.

The league will also create fan-related game events to encourage those discouraged by the lockout; a similar tactic as the '98-'99 lockout where the league hosted open practices and team events.

David Stern told the SportsBusiness Journal, "It's hard to know about how the lockout has affected fan interest before Christmas. Let's see what the day looks like. Fans connect by coming to our games and watching them on television and buying our products."

NBA Deputy Commissioner Adam Silver believes opening the courts by Christmas will help regain momentum from last season.

"I don't think we ever went past the point of no return in terms of fan interest and avidity," he said. "Christmas Day was the marker, and we are meeting that. Humbled as we should be, we think our fans will come right back. On the business side, our partners were all very supportive, and to them as well, I think it was important to return on Christmas Day. So I think we will have not lost a beat. I really think we will bounce right back."

Do you think the NBA will bounce back? Where does your loyalty lie?

Doug McDermott, Kyle Korver return to Creighton for NBA preseason game

Doug McDermott, Kyle Korver return to Creighton for NBA preseason game

Competing in Nebraska may have been foreign for most Chicago Bulls and Atlanta Hawks players, but Doug McDermott and Kyle Korver were right at home. 

The veterans, who both starred at Creighton University in Omaha, Neb., returned to their college stomping grounds for NBA preseason action Thursday night. Korver's Hawks got the best of McDermott's Bulls, 97-81, on Creighton's home floor.

Both had illustrious careers for the Blue Jays basketball squad. McDermott, who graduated in 2014, won the Wooden Award his senior season and is the all-time leading scorer. Korver, as you may have guessed, holds the school record for most three-pointers made. Fans at Thursday's game got a flashback from these glory days, as both logged significant minutes and put up offensive numbers. 

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McDermott didn't have his best shooting night, but knocked down two triples and finished with 16 points. Korver also scored 16, splashing in four from beyond the arc. 

Afterwards, McDermott thanked the Omaha faithful via Twitter.

With the loss, the Bulls' preseason ends with a record of 3-4. They open regular season play on Oct. 27 against the Boston Celtics. 


Bulls drop preseason finale to Dwight Howard, Hawks

Bulls drop preseason finale to Dwight Howard, Hawks

OMAHA, Neb. — Dwight Howard had 16 points and 15 rebounds in a 97-81 win over the Bulls.

Kyle Korver, who played at Creighton, also scored 16 points as Atlanta finished the preseason 5-2.

Jimmy Butler scored 16 points as Chicago wrapped up exhibition play at 3-4.

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HAWKS: Kent Bazemore had 15 points and nine rebounds. ... Korver made four 3-pointers.

BULLS: Doug McDermott, another former Creighton star playing in his college arena, scored 16 points but shot 5 for 15. ... Dwyane Wade (3 for 14) and Rajon Rondo (1 for 7) combined for just 11 points. Both had six assists.

UP NEXT: Atlanta (5-2) hosts Washington next Thursday in its season opener. Chicago (3-4) also opens Thursday against Boston.