NBA promises "Big Things" are coming

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NBA promises "Big Things" are coming

The NBA is prepared for its fan base to drop, as it did after the 1998-99 lockout, but they're on a mission to make sure fans know that "big things are coming."

After the '98-'99 lockout, average attendance dropped 2.2 percent and the NBA saw TV ratings drop for three straight years. In an attempt to avoid this after-effect the NBA is unveiling two new advertising campaigns that will run across all NBA broadcast and social media platforms. And I have to be honest, the first ad wasn't what I expected. Take a look for yourself...

The "Big Things" campaign will run through the first two weeks of the season. While it still has to be finalized, it could be followed by a second expected to replace the "Where Amazing Happens" campaign.

The league will also create fan-related game events to encourage those discouraged by the lockout; a similar tactic as the '98-'99 lockout where the league hosted open practices and team events.

David Stern told the SportsBusiness Journal, "It's hard to know about how the lockout has affected fan interest before Christmas. Let's see what the day looks like. Fans connect by coming to our games and watching them on television and buying our products."

NBA Deputy Commissioner Adam Silver believes opening the courts by Christmas will help regain momentum from last season.

"I don't think we ever went past the point of no return in terms of fan interest and avidity," he said. "Christmas Day was the marker, and we are meeting that. Humbled as we should be, we think our fans will come right back. On the business side, our partners were all very supportive, and to them as well, I think it was important to return on Christmas Day. So I think we will have not lost a beat. I really think we will bounce right back."

Do you think the NBA will bounce back? Where does your loyalty lie?

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Horace Grant on current state of Bulls: 'No need to panic'

Horace Grant on current state of Bulls: 'No need to panic'

After the Bulls got off to a 3-0 start, it looked like this would be a team that might be able to give LeBron James and the defending champion Cleveland Cavaliers a run for their money in the Eastern Conference.

The Bulls proceeded to lose their next three, tempering those optimistic expectations. What those first six games proved is that they're an inconsistent bunch, and it's been a microcosm of their season past the halfway mark.

[SHOP: Gear up, Bulls fans!]

Entering Thursday, the Bulls were slotted in as the No. 8 seed in the East with a 21-22 record through 43 games.

Former Bulls forward/center Horace Grant, who was named a special advisor to president and chief operating officer Michael Reinsdorf last year, joined SportsTalk Live on Thursday to talk about the team's current state, and why Bulls fans shouldn't panic just yet.

Check out his comments in the video above.

See what else he had to say during his SportsTalk Live appearance and on In The Loop below: