Cubs lay out their new vision for Wrigley Field

Cubs lay out their new vision for Wrigley Field
January 20, 2013, 4:15 am
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As Cubs executives tried to figure out ways to renovate Wrigley Field, they visited Fenway Park, Lambeau Field and the Rose Bowl. They wanted to get a sense of how those iconic stadiums changed with the times without losing its charms.

Beyond lobbying City Hall and figuring out how to pay for this $300 million project, that will be the trick in restoring Wrigley Field, which will be 100 years old in 2014.

The renderings put up on big screens inside the Sheraton Chicago Hotel & Towers on Saturday became the story at Cubs Convention. The plan would remove 50 million pounds of concrete and steel. In its place could be a completely different experience.

Here are some of the bullet points, drawn from 30 focus groups and almost 23,000 total surveys: rooftop patio; party decks in left and center field; expanded luxury suites; new LED board in left field; Jumbotron-like video screen; club lounge; restaurant where the old administrative offices used to be.

But the driving force will be player facilities that president of business operations Crane Kenney called the worst in Major League Baseball. Beginning to address that will be the first priority if construction begins in October or November and is phased in across five offseasons.

When general manager Jed Hoyer first toured the Cubs clubhouse in the fall of 2011, he thought it was fit for a Double-A ballpark. This vision will include a much bigger clubhouse, batting tunnels, a video room, a new weight room and a physical therapy/rehab center.

This helped the recruiting pitch as team president Theo Epstein walked away from the Boston Red Sox and Hoyer chose to leave the San Diego Padres.

"When we talked through it and decided to come to Chicago, the promise of this project was a huge plus for us," Hoyer said. "We both started with the Red Sox before any kind of renovation to Fenway Park. I can assure you that the facilities were every bit as subpar for the players as they are at Wrigley Field right now.

"There was one batting cage out in center field, which sounds familiar, a tiny clubhouse that was infested with a lot of rats. It was certainly not good enough for a big-market team. Theo and I both saw how it changed the organization."

You cant draw a straight line to the Red Sox winning two World Series titles within the past decade, but a new Wrigley Field could be a game-changer.

Hoyer recalled one of his first days on the job, when he went on a tour with Kenney and Epstein and saw the home clubhouse.

"We looked up at the ceiling and there was a net," Hoyer said. "Were like: 'Oh, whats the net for?' Crane said: 'Oh, that's where the players warm up during the game.' Both of us laughed. We thought it was a joke.

"He goes: 'No, no, guys, Im serious. Before a guy pinch-hits, we actually drop the net. We put a wooden slab over the TV and guys take swings in the clubhouse.'"

As Kenney said: "We were smart. We didn't tell Theo about that when we were hiring him."

But the possibilities clearly intrigued Epstein. In theory, this will generate more and more revenues to pour into the on-field product. Kenney said personal seat licenses are not on the table now.

The Cubs project that their concession capacity could increase by more than 100 percent. Restroom capacity would rise 42 percent. Changes would be made to the electrical, plumbing and telecommunication systems. A new press box would also be created.

These plans have been about three years in the making.

The Cubs have been working with several influencers, including: DAIQ Architects, a force in modernizing Fenway Park; Gunny Harboe, a historic preservation architect who worked on The Rookery and Sullivan Center in the Loop; VOA Associates, which helped design Navy Pier; and Gensler, the firm with a portfolio that includes L.A. Live and Roland Garros, the home of the French Open.

Now chairman Tom Ricketts will have to live up to the promise his family made to Cubs fans.

"The character of the Wrigley that we all love will be retained," Ricketts said. "It will be the same place you always loved, the same place you went with your grandfather. But the amenities for the players, the fans, everybody, will be dramatically improved."