The latest World Cup proved more Americans are interested in soccer than ever before. Now the Chicago Fire and other MLS teams have an opportunity to build off of the momentum from Brazil.
While the game is booming with MLS supporters in the Pacific Northwest, CSN Sports Business Insider Rick Horrow believes the Fire has an opportunity to grow its brand in the much more challenging market of Chicago.
"The bottom line I think with the Fire is to survive and thrive in a modest way," Horrow said. "You don't have to be the Sounders, but you can be your own identity and certainly take advantage of the bump the World Cup has given you."
Horrow also discussed how the global game is more than a sporting event, which will be on full display once again in Russia when the 2018 World Cup hits.