Sox unveil fan-submitted "moments" ad spot

Sox unveil fan-submitted "moments" ad spot
April 2, 2012, 9:13 pm
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The White Sox have already done a fine job with their "Appreciate the Game" TV ad spots -- the Robin Ventura grand slam one is pretty great, namely. The team is selecting four fan-submitted ad spots to run this year, with the first debuting online Monday.

It's called "Moments," and it's created by Matt Dahl and Derek Smith. You can watch it here. Dahl and Smith did a nice job putting it together -- the slow-motion stuff gets me every time.

This has been a great way to tap the imagination and originality of the creative community and further engage White Sox fans, White Sox senior VP of sales and marketing Brooks Boyer said in a statement released by the team. We worked with our creative agency, Energy BBDO, to develop the Appreciate the Game campaign and thought it would be exciting to see what ideas would be presented within the context of that campaign.

The rest of the winning submissions will be rolled out after the White Sox April 13 home opener.