Welcome to Ozzie, Miami

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Welcome to Ozzie, Miami

Over the course of his eight years with the White Sox, Ozzie Guillen said plenty of cringe-worthy things. Most (but not all) of the time, we could collectively roll our eyes and chalk it up to Ozzie being Ozzie.

His comments about Fidel Castro might have been brushed off in Chicago. In fact, it already happened, and it didn't make waves here. That's Ozzie. He has strong opinions, and he's not shy about voicing them. And he doesn't choose his words carefully.

But his latest round of comments about his admiration for Castro are a completely different animal. He not only offended a large part of the fanbase Miami is trying to win over, he alienated them.

Guillen seemed sincere in his apology, but that he's made these comments about Castro before makes his contriteness seemed canned, forced by a team that's in desperate need of a PR save. This may not have been one of Guillen's trademark off-the-cuff riffs that he may or may not mean. This smells of something Guillen has believed for years.

Cry freedom of speech all you want. Guillen had every right to say what he said, but the Marlins had every right to punish Guillen. He damaged their brand. For a team that's aggressively trying to gain a foothold in the Miami market, these comments were a significant blow.

Guillen was one of the central parts of those marketing efforts. Like it or not, he's one of the faces of the Marlins. And one of the faces of the team has given the organization a black eye not even a week into the regular season.

Maybe Guillen's apology will be accepted -- although the early returns aren't good. Maybe winning will cure everything. Or maybe this will all blow over in a few weeks.

Or maybe it won't. If the Marlins don't win, it'll only give Guillen's opposition more ammo, not that they exactly need any right now. But keeping a manager who not only said he supports Fidel Castro but also led the Marlins to a fourth-place finish? Not even a sharp new park will keep fans coming out for that.

Guillen said those comments were the biggest mistake of his life. He just might be right about that.

White Sox Talk Podcast: Will more dominoes fall after Adam Eaton trade?

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White Sox Talk Podcast: Will more dominoes fall after Adam Eaton trade?

In the latest White Sox Talk Podcast, CSN's Chuck Garfien goes 1-on-1 with White Sox GM Rick Hahn following the trade of Adam Eaton to the Nationals, which brought more top prospects to the South Side. Will more dominoes fall as the Sox go into a full rebuild?

Hahn says they expect to compete for championships within five years! Chuck also chats with new manager Rick Renteria, who tells us what he hopes to get out of his club in 2017 and beyond.

Plus, Insider Dan Hayes and Siera Santos join the crew to breakdown the timeline of getting some of these new pieces to the major leagues.

Check out the latest edition of the White Sox Talk Podcast here:

Morning Update: White Sox ship Adam Eaton to Nats; Cubs acquire Wade Davis for Jorge Soler

Morning Update: White Sox ship Adam Eaton to Nats; Cubs acquire Wade Davis for Jorge Soler

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White Sox deal Adam Eaton to Nationals for Lucas Giolito, two others

Why Cubs felt like they had to trade Jorge Soler now

Much-needed face lift has vastly improved White Sox farm system overnight

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How Cubs convinced themselves Wade Davis would be worth the health risk

Chris Sale: Trade from White Sox 'bittersweet,' ready to move on with Red Sox

Blackhawks: Dennis Rasmussen's defensive roots run deep

White Sox manager Rick Renteria won't be fazed by rebuild

The second-guessing follows Joe Maddon from World Series to winter meetings