The White Sox should have a good idea whether or not their fan-friendly campaign works when individual game tickets go on sale on Thursday morning.
In an attempt to reverse six straight seasons in which attendance has declined -- last season dipped below 2 million for the first time since 2004 -- the team has reduced ticket and parking prices. Tickets start as low as 7 in the upper deck and 20 in the lower deck for all but three of 81 home games when they go on sale at 10 a.m. on Thursday. The same tickets go for as little as 5 in the upper deck and 15 in the lower deck on Sundays. Sunday parking has been reduced to 10.
Tomorrow is going to be a real big test, said Brooks Boyer, White Sox senior vice president of sales and marketing. When you think of a family of four from the suburbs who is cash-strapped, they can park and be in the park for as little as 30 on Sundays.
Earlier this offseason the White Sox announced they had completed a fan survey and knew they needed to change direction in order to bring new and old fans back to U.S. Cellular Field. The team reduced the price of season tickets in the bleachers and rearranged its pricing structure, a move owner Jerry Reinsdorf acknowledged in November was needed.
What we did was rebalance it, Reinsdorf said. We raised the prices significantly on the inside seats and weve cut the prices substantially on the outside seats just to get where they ought to be.
White Sox fans can purchase tickets online at WhiteSox.com or at 866-SOX-GAME on Thursday. Tickets go on sale at the box office beginning Saturday.