Love or hate the NBA's sleeved jerseys, everyone has an opinion on the newest fad the league is forcing on to its players.
Either you (a) think the new look is different, that the logos on the front are bold and the material and colors form a clean-looking uniform different to the baggier, normal ones, or (b) you think it looks like players are wearing undershirts, that they look cheesy and that wearing sleeves should be a decision for players (DeMarcus Cousins is a notable star who wears sleeves underneath his sleeveless jersey every night.
No matter your stance, the jerseys are here to stay for the foreseeable future.
Yahoo! Sports' Dan Devine recently spoke with adidas' global head of basketball sports marketing Chris Grancio about why the NBA has been persistent on not only having players wear the sleeved jerseys, but do so in nationally-televised games such as Christmas Day, when 10 teams wore the sleeved jerseys, and the All-Star Game, taking place on Feb. 16 in New Orleans.
"We spent a tremendous amount of time over the previous several years designing and building this," said Grancio, global head of basketball sports marketing at Adidas. "We’ve done it in partnership with a ton of NBA teams and players. We really do believe that it doesn’t inhibit performance in any way. At all...It’s ultimately up to players to wear the size that they feel most comfortable in, but for us, we really do believe that this uniform performs as well as any other."
Many players have complained that the tight-fitted jerseys have become restrictive and don't feel comfortable, perhaps because it's the first time some had ever worn sleeves while playing basketball.
Bulls forward Mike Dunleavy told CSNChicago.com Insider Aggrey Sam on Christmas Day that "[the sleeved jersey] didn’t really feel like it should be on the basketball court. More like on the beach in the California, boogie-boarding or something. Yeah, it was just bizarre."
Guard Kirk Hinrich gave a different take on the new uniforms: "Once we went out there, it wasn’t much thought of it in my mind,” he said. “You’re used to shooting with sleeves. They’re a little bit tighter than normally you’d shoot with, but I didn’t have any issues shooting with it.”
The second reason -- and the most important, as it pertains to the league -- the jerseys will stay is that they're selling well.
As Grancio puts it: "The success at retail also has been very good. Consumers are voting, and they’re saying yes right now. We’re very excited about that."