Bulls: Wiggins, Embiid join Derrick Rose with adidas deals

Bulls: Wiggins, Embiid join Derrick Rose with adidas deals
July 17, 2014, 4:00 pm
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Mark Strotman

Derrick Rose has some company at his company.

ESPN's Jeff Goodman tweeted Wednesday that four of the top six picks in last month's NBA Draft have signed shoe deals with adidas: Kansas' Andrew Wiggins and Joel Embiid, Australia native Dante Exum and Oklahoma's Marcus Smart.

Three of those four players (all but Smart) are international players -- Wiggins is from Canada and Embiid from Cameroon -- and the Kansas duo were sponsored by adidas in their lone season with the Jayhawks.

It's the latest boon for the adidas basketball brand as they try and make a dent in an industry that is largely dominated by Nike and its Jordan subsidary, which make up 92 percent of the market share in basketball shoes.

[RELATED: Derrick Rose ranked third highest in NBA endorsements]

Rose was the beginning of that attempt, signing a 13-year, $185 million deal with adidas in 2010 after winning NBA MVP. In 2013, Rose ranked fourth among NBA players in shoe sales ($40 million), behind only LeBron James ($300 million), Kevin Durant ($175 million) and Kobe Bryant ($50 million). Rose was one of three adidas-sponsored athletes in the top-10, with John Wall (No. 7, $5 million) and Dwight Howard (No. 8, $5 million) joining him. Adidas recently signed Portland Trail Blazers guard Damian Lillard to an extension that could extend up to 10 years and be worth up to $100 million.

Last year adidas made up just 5.5 percent of the market share on basketball shoes, but the international appeal and hype of this year's class could help improve that mark. No. 2 overall pick Jabari Parker signed a deal with Jordan, while Aaron Gordon and Julius Randle signed deals with Nike. According to Goodman, Wiggins' deal is worth $8 million the next four years. Embiid, who may miss his entire first season with a broken foot, will make $1.5 million total over four years, while Marcus Smart will receive $1.2 million in his deal.