ICYMI: David Stern's new marketing technique

ICYMI: David Stern's new marketing technique
September 24, 2013, 7:45 pm
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CSN Staff

In the latest edition of "In Case You Missed It," CSN's Tom Cooper touches on David Stern's new marketing campaign as the NBA wants to put nicknames on jerseys for a Heat-Nets game.

Cooper begs the question: What would Chris Bosh's nickname be?

Third wheel, dead weight or why did you join us?

Also, Cooper looks back on Jay Cutler's hit on Robert Golden.

And you won't want to miss Ashton Kutcher and Mila Kunis photobombing Steelers chairman Dan Rooney.

Check it all out by watching the video above.