Random News Of The Day: Super Bowl Ads

Random News Of The Day: Super Bowl Ads

Sunday, Feb. 6, 2011
10:00 p.m.

By Joe Collins
CSNChicago.com

I was going to write a Super Bowl commercial pieceand it almost got completely derailed once the National Anthem started. Not so much because Christina Aguilera botched the lyrics, but because of this: is it me or does she look like an early-90s version of Cyndi Lauper? Or maybe Snookis long-lost cousin? I had 3-4 paragraphs written on the topic before she finished the song. Oh well, maybe that column will have to come another day.

Anyway

Super Bowl commercials are almost as big as the game itself. If you have ever thrown a party for the big game, there is always that guy that watches the game just for the commercials. Yes, Im that guy. Without the Bears to get excited (or freaked out) about, I had no emotional interest in the game itself. The time would much rather be served by taking in some advertising Americana. After all, these things help keep the economy rolling along, right? These are my five best and worstcommercials seen between 5:00pm CT and the time our beloved northern friends hoisted the Vince Lombardi trophy:
THE FIVE BEST:

--DORITOS FINGER LICKING:

Much like Mother Nature did last week, Doritos simply dominated. Their Pug ad was pretty good, but the Finger Licking ad was one of the best. An office worker gets bummed out after his coworker eats all of the Doritos. So what does he do? He licks the residue off his fingers. Later, another coworker wipes the Doritos residue on the side of his pants and...you can fill in the blank from there. Hey, it doesnt hurt to be a little creepy in commercials, as long as you dont push the envelope too far.

--CHRYSLERIMPORTED FROM DETROIT:

Eminem appeared in two spots in Super Bowl XLV. The first one was by Brisk, featuring the rhyming Eight Mile-er in Claymation. This second one by Chrysler was pretty slick. It featured a remixed Lose Yourself as a backdrop. The driver cruises past various sites in Detroit: The Joe Louis Fist, The Fox Theateretc. Its a bit long 2:00but they got it right with Eminem. Kid Rock and Bob Seger couldnt pull that off.

--DORITOSHOUSE SITTING:

Doritos had three commercials air in the first quarter. The House Sitting one rivaled the Finger Licker. A house sitter notices that the owners fish has gone belly up. He springs him back to life by throwing a few chips into the bowl. He then accidentally knocks over an urn (containing grandpas ashes), spilling the contents all over the floor. Like the fish, the old codger comes back to life thanks to the magical power of, you guessed it, the triangular corn chip.

--VOLKSWAGEN THE FORCE:

Pint-sized Darth Vader uses The Force on things around the house: the washerdryer, the family dog, a doll and his fathers Volkswagen Passat. But the Passat has a surprise for the young Vader, thanks to an assist from Dad. Worth a chuckle.

--BRIDGESTONE REPLY ALL:

Nothing says fun like accidentally hitting reply all on an office email. One guy figures that out the hard way. He goes on an adventure with help from Bridgestone Tiresto try and stop the message from reaching the unintended targets.

Note: The Budweiser Tiny Dancer one just missed the cut.

THE FIVE WORST:

--PEPSI LOVE HURTS:

I thought it was a pretty mediocre Super Bowl year for Pepsi commercials. This particular commercial and the Pepsi Max Can To The Groin spot were tepid at best. Pepsi did have a decent showing on the Blind Date spot, where the girl is internally over-analyzing about the guy shes withand the guy just wants, well, the obvious. Then, he gets distracted by a Pepsi Max and all he wants is that. Meh.

--COKE THE SEIGE

Much like the Black Eyed Peas halftime show, this spot was overproduced and bloated. Cokes Border commercial made up for this one a little bit, where one guardsman alters the border of his country to give his neighbor a drink.

--BEST BUY OZZY OSBOURNE & JUSTIN BIEBER:

There are only two people in the world who, no matter what they say, will be funny: Mike Tyson and Christopher Walken. Ozzy Osbourne is a close third. Unfortunately, he doesnt get much to say here. No memorable lines. Justin Bieber didnt add much either. The space age backdrop didnt make it for me. Too busy and confusing.

-- POPCORN:

Not really sure what the advertisement was for (I didnt see any specific popcorn corporate logos or anything), but they showed a bunch of guys watching the Super Bowl from the high roller suites. Then they showed Cameron Diaz feeding Alex Rodriguez and it-- -errr uhm. Oh wait. That wasnt a commericial.

--GO DADDY JOAN RIVERS:

Having Danica Patrick seduce mass audience is one thing. But Joan Rivers? Really?

What do you think? What were your top five? Or bottom five?

At the very least, we can hope the Bears are in the Super Bowl next year. We wouldnt have to analyze the commercials that much.

Or something like that.

Bears establishing smash-mouth core with Jordan Howard

Bears establishing smash-mouth core with Jordan Howard

Eric Kush was in some pain after the Bears win over the San Francisco 49ers. But it was a “good” pain, particularly since part of it was inflicted by a teammate.

The teammate was running back Jordan Howard, and the Bears left guard was learning along with his linemates that when Howard is coming, “he’s a-comin’,” Kush said.

“Oh man, sometimes you’re, ‘[groan-groan-groan], and he’ll hit you right in the back, you fall and try to take your guy down with you and stick him in the snow so you’re not the only one getting soaking wet and cold. But Jordan’s a lot fun and we try to kick some butt for him.”

The rookie running back has become more than simply a draft nugget from the fifth round of this year’s draft. Howard has established himself as an integral part of a winning formula of complimentary football, the concept long favored by John Fox, Lovie Smith and coaches who operate from the foundation of a premier running game, impact defense and solid special teams.

[SHOP: Gear up Bears fans!]

The Bears’ three wins have come this season in the only games in which Howard has been given 20-plus carries: 23 vs. Detroit, 26 vs. Minnesota, 32 vs. San Francisco. Add to those the 3 pass receptions against the Lions and the 4 against the Vikings and the true centerpiece of the 2016 Bears offense is more than a little apparent.

For obvious reasons beyond simply the rushing numbers.

“Especially pass protection,” said offensive coordinator Dowell Loggains. “I think he's taken a big jump that way. When you're young in this league, those are the things that can get grey for you. You run the football, he's obviously a talented player there, but in pass pro, he's made his biggest growth.”

As a corollary to Howard, San Francisco was only the second game this season in which the Bears called fewer than 30 pass plays (the only other time was at Green Bay, when the Bears only ran a total of 45 plays, 27 of them pass plays). In that respect, the snow was viewed as an ally by some in the locker room who have been unhappy at the run:pass balance, which was just 36-percent-run coming into the 49ers game.

“It was one of these games where, with the weather, we couldn’t pass the ball like we normally do —  30 times — so we had to keep it on the ground,” said one member of the offense.

Howard’s breakout game as an NFL ball carrier came against the Lions (23 carries, 111 rushing yards, 3 receptions). The Bears, looking for a breakout of their own in the form of a first two-game win streak in more than a year, are expected to keep it simple — and in Howard’s hands.

“I always expected a lot out of myself,” Howard said. “I didn’t really think that things would happen maybe this soon or this fast. I’m definitely grateful for it.”

Bears looking into Teryl Austin’s past for clues on how Lions will scheme vs. Matt Barkley

Bears looking into Teryl Austin’s past for clues on how Lions will scheme vs. Matt Barkley

The adage “play the man, not the board” seems somehow appropriate for what the Bears are doing to prepare for the Detroit Lions behind quarterback Matt Barkley.

“The man” is Detroit defensive coordinator Teryl Austin, and the Bears have been scouting him as well as his defenses, beyond just Bears games, beyond this season and last, taking in his 2014 Detroit season when Austin prepared defenses for Jay Cutler and Jimmy Clausen.

How did Austin scheme for rookie Carson Wentz when the Lions played (and beat) the Philadelphia Eagles? How did he structure is defense to stop a rookie Teddy Bridgewater when Detroit played Minnesota? (Not very well, apparently, since the Vikings won both games and scored 54 points combined in the two games).

While the John Fox Bears staff went against Austin’s Lions defense twice last year, Cutler was the Bears quarterback. When the Bears beat Austin and the Lions two months ago, it was with Brian Hoyer.

Now the Bears quarterback is Matt Barkley, who has fewer NFL games played (seven) than Cutler has NFL seasons (11), Hoyer (eight), too, for that matter.

“Different defensive coordinators attack young quarterbacks differently,” said offensive coordinator Dowell Loggains. “Some guys blitz, some guys play a bunch of zone. This group on defense there, they have a really good defensive coordinator, they're really smart, they do a bunch of stuff. On the back end, they run all the coverages.

“As a game, we'll have to make adjustments as the game goes and see what their plan to come out is early.”

Coaches and players may talk about how they prepare for a scheme irrespective of which opposing quarterback, running back, linebacker or whatever they will be facing. But in fact, preparations start with who is orchestrating the opponent’s offense or defense – play the man, not the board.

[SHOP: Gear up Bears fans!]

A risk can be out-thinking yourself trying to anticipate what a coordinator will do. The first point, Loggains said, is to start with your own strengths.

“We definitely look at that,” Loggains said. “As you go in the league long and longer, you face these guys, you see them in crossover games. We always know how a guy attacks a rookie quarterback or attacks a young quarterback, a veteran, or, in Matt's case, a guy who hasn't played as much.”

Evaluations of Barkley’s performance will broaden, particularly now that he is on tape for defensive coordinators to scheme for and scout. And while they are watching Barkley, the Bears are watching them.