Chicago Bears

Random News Of The Day: Super Bowl Ads

Random News Of The Day: Super Bowl Ads

Sunday, Feb. 6, 2011
10:00 p.m.

By Joe Collins
CSNChicago.com

I was going to write a Super Bowl commercial pieceand it almost got completely derailed once the National Anthem started. Not so much because Christina Aguilera botched the lyrics, but because of this: is it me or does she look like an early-90s version of Cyndi Lauper? Or maybe Snookis long-lost cousin? I had 3-4 paragraphs written on the topic before she finished the song. Oh well, maybe that column will have to come another day.

Anyway

Super Bowl commercials are almost as big as the game itself. If you have ever thrown a party for the big game, there is always that guy that watches the game just for the commercials. Yes, Im that guy. Without the Bears to get excited (or freaked out) about, I had no emotional interest in the game itself. The time would much rather be served by taking in some advertising Americana. After all, these things help keep the economy rolling along, right? These are my five best and worstcommercials seen between 5:00pm CT and the time our beloved northern friends hoisted the Vince Lombardi trophy:
THE FIVE BEST:

--DORITOS FINGER LICKING:

Much like Mother Nature did last week, Doritos simply dominated. Their Pug ad was pretty good, but the Finger Licking ad was one of the best. An office worker gets bummed out after his coworker eats all of the Doritos. So what does he do? He licks the residue off his fingers. Later, another coworker wipes the Doritos residue on the side of his pants and...you can fill in the blank from there. Hey, it doesnt hurt to be a little creepy in commercials, as long as you dont push the envelope too far.

--CHRYSLERIMPORTED FROM DETROIT:

Eminem appeared in two spots in Super Bowl XLV. The first one was by Brisk, featuring the rhyming Eight Mile-er in Claymation. This second one by Chrysler was pretty slick. It featured a remixed Lose Yourself as a backdrop. The driver cruises past various sites in Detroit: The Joe Louis Fist, The Fox Theateretc. Its a bit long 2:00but they got it right with Eminem. Kid Rock and Bob Seger couldnt pull that off.

--DORITOSHOUSE SITTING:

Doritos had three commercials air in the first quarter. The House Sitting one rivaled the Finger Licker. A house sitter notices that the owners fish has gone belly up. He springs him back to life by throwing a few chips into the bowl. He then accidentally knocks over an urn (containing grandpas ashes), spilling the contents all over the floor. Like the fish, the old codger comes back to life thanks to the magical power of, you guessed it, the triangular corn chip.

--VOLKSWAGEN THE FORCE:

Pint-sized Darth Vader uses The Force on things around the house: the washerdryer, the family dog, a doll and his fathers Volkswagen Passat. But the Passat has a surprise for the young Vader, thanks to an assist from Dad. Worth a chuckle.

--BRIDGESTONE REPLY ALL:

Nothing says fun like accidentally hitting reply all on an office email. One guy figures that out the hard way. He goes on an adventure with help from Bridgestone Tiresto try and stop the message from reaching the unintended targets.

Note: The Budweiser Tiny Dancer one just missed the cut.

THE FIVE WORST:

--PEPSI LOVE HURTS:

I thought it was a pretty mediocre Super Bowl year for Pepsi commercials. This particular commercial and the Pepsi Max Can To The Groin spot were tepid at best. Pepsi did have a decent showing on the Blind Date spot, where the girl is internally over-analyzing about the guy shes withand the guy just wants, well, the obvious. Then, he gets distracted by a Pepsi Max and all he wants is that. Meh.

--COKE THE SEIGE

Much like the Black Eyed Peas halftime show, this spot was overproduced and bloated. Cokes Border commercial made up for this one a little bit, where one guardsman alters the border of his country to give his neighbor a drink.

--BEST BUY OZZY OSBOURNE & JUSTIN BIEBER:

There are only two people in the world who, no matter what they say, will be funny: Mike Tyson and Christopher Walken. Ozzy Osbourne is a close third. Unfortunately, he doesnt get much to say here. No memorable lines. Justin Bieber didnt add much either. The space age backdrop didnt make it for me. Too busy and confusing.

-- POPCORN:

Not really sure what the advertisement was for (I didnt see any specific popcorn corporate logos or anything), but they showed a bunch of guys watching the Super Bowl from the high roller suites. Then they showed Cameron Diaz feeding Alex Rodriguez and it-- -errr uhm. Oh wait. That wasnt a commericial.

--GO DADDY JOAN RIVERS:

Having Danica Patrick seduce mass audience is one thing. But Joan Rivers? Really?

What do you think? What were your top five? Or bottom five?

At the very least, we can hope the Bears are in the Super Bowl next year. We wouldnt have to analyze the commercials that much.

Or something like that.

How Charles Leno Jr. isn't thinking about the big picture heading into a contract year

8-18charleslenojr.jpg
USA Today Sports Images

How Charles Leno Jr. isn't thinking about the big picture heading into a contract year

One of John Fox’s favorite sayings is that the best ability is availability. No player exemplified that line more than left tackle Charles Leno Jr. in 2016. 

Leno played all 1,010 of the Bears’ offensive snaps last year. His effectiveness may not have matched his availability — Pro Football Focus, for what it’s worth, described Leno as being a “below average” starter. The Bears like Leno, though. But enough to give him another contract?

“He’s pretty reliable and dependable,” Fox said. “But we all have room for improvement so I think he’d tell you the same thing.”

For Leno, there’s no time like the present to make those strides. He’s due to hit free agency after this season, and, unless the Bears sign him to a contract extension, will enter a market that last spring saw five left tackles (Riley Reiff, Matt Kalil, Russell Okung, Andrew Whitworth and Kelvin Beachum) sign contracts each including eight-figure guaranteed money. But Leno, who will be 26 this spring, isn’t doing a lot of thinking about what his future could look like beyond this year. 

“It’s in the back of your mind, but at the end of the day I’m trying to go out there and just perfect my craft,” Leno said. “That’s really what I’m trying to do. I’ve been doing that the last two and a half years now. It’s the same routine every day. Just trying to go out there and perfect my craft, things will take care of itself. If I do what I need to do out there, everything will follow.”

For Leno, perfecting his craft means perfecting the basics of being a left tackle. What he rattled off: Placement of hands, base in pass set, staying square, not opening up too early. Being consistent in those areas is what Leno sees as that next step in his development. 

“I think Charles Leno does a really great job focusing attention to detail within his set,” left guard Kyle Long said. “Whether it’s a set angle, his hands or his strike, he always has a plan and he’s somebody that’s athletic enough to recover if he ever does get in a bad situation. It’s a really difficult position to play out there but I think Charles Leno is one of the most athletic guys that’s been around here.” 

Practice has provided an ideal opportunity for Leno to work on all those things, given the array of pass rushers he’s facing from his own defense. 

“I got a very fast guy (Leonard Floyd), I got a very tall, long guy (Willie Young), and I got a short, powerful guy (Lamarr Houston). I mean, what more do I need on a practice field? I got the best guys in the world to go against every day.”

But the point remains: Leno does have room for growth. A fully healthy Bears’ offensive line, with a more consistent Leno, can be one of the best units in the NFL on which the team’s level of production can be based. 

And if that’s the case, Leno can expect a significant payday next spring, either from the Bears or another team. 

“I never expected I would be in this situation, absolutely not,” Leno said. “I’m very blessed, I’m thankful for the opportunity that I’ve got into. But also, it’s a testament to the work I’ve been putting in for myself and I just don’t ever want that to stop. I don’t ever want the work ethic that I have to ever go down because I’ve got some money or because I’m in a contract year. I want to keep improving whether I have the money or not.” 

Could Mitch Trubisky have already shown the Bears he’s ready to start?

Could Mitch Trubisky have already shown the Bears he’s ready to start?

Could the Bears have already seen something in Mitch Trubisky that gives the front office and coaching staff a reason to believe he can start right away?

The short answer: It doesn’t sound like that’s happened yet from everything that’s been said publicly in Bourbonnais, Chicago and Lake Forest. But the longer answer, and a reason to ask this question, involves what happened with the Philadelphia Eagles a year ago.

Last year’s No. 2 pick didn’t show much, statistically, in his first (and only) preseason game. But Carson Wentz still was the Eagles’ starting quarterback in Week 1 of the 2016 season.

Wentz completed 12 of 24 passes for 89 yards with no touchdowns and one interception in his NFL preseason debut last August, and also suffered a hairline rib fracture in that game that kept him out of the final three weeks of preseason play. All that added up doesn’t exactly scream “Week 1 rookie starter.”

But through practices and workouts over the course of August, the Eagles came to believe they could trust Wentz with the starting job, ultimately shipping Sam Bradford to the Minnesota Vikings in an early September blockbuster.

The Eagles, as it turned out, saw something in Wentz that may not have shown up on his preseason stat line. Trubisky, on the other hand, had an outstanding preseason debut.

Trubisky showed last week he’s more than capable of making all the throws expected out of an NFL quarterback — his third-and-long completion to Deonte Thompson stands out — and put his pure talent on display throughout his two-plus quarters of play. Teammates complimented how Trubisky commanded the huddle, though his plays were coming off a call sheet he was able to study before the game.

The Bears (and Trubisky) have framed his excellent showing against the Denver Broncos as a small step in the right direction, with still plenty on which the North Carolina product can improve. Once again, Trubisky will be the third Bears quarterback to take the field Saturday night against the Arizona Cardinals.

Consider how the Eagles opened training camp last year: Bradford was the No. 1, a veteran (Chase Daniel) was No. 2 and the rookie (Wentz) was No. 3. Sounds familiar, right? Then consider what coach Doug Pederson said about Wentz as training camp began:

“You want (Wentz) to be in a position where if there’s an injury or somebody goes down, you plug him in and you don’t have any worries,” Pederson said. “You’re fully confident in his ability to take over. Because backup quarterbacks need to be ready to go in an instant.”

The Bears’ brass hasn’t said anything along those lines regarding Trubisky, at least not yet. But there has been a scenario — albeit, not one completely congruous to what the Bears have, given the draft picks involved — where a No. 2 pick convinces a coaching staff and front office that he’s ready to start instead of a more experienced veteran. And it was seemingly based on a lot less than what we saw from Trubisky last week.