Chicago Bulls

Does the NBA need the Rooney Rule for executive positions?


Does the NBA need the Rooney Rule for executive positions?

The NBA has long been a leader as far as diverse hiring for top positions, but there’s been concern in recent years that qualified black men are being overlooked for key positions in basketball operations.

Whether it’s the infusion of the analytics movement or pattern of teams giving head coaches dual titles as president of basketball operations, there appears to be a glass ceiling on African-Americans reaching the top spot on the masthead, and the whispers have gotten louder and louder as time has presented more evidence to confirm their theories.

As the likes of Sam Hinkie, Ryan McDonough and more recently, Sean Marks, leap to the front of the line to receive top jobs to build teams and make decisions, it leaves many wondering why longtime African-American qualified candidates like Scott Perry, Troy Weaver and Mark Hughes don’t get that same opportunity.

Perry was a vice president in Detroit for a franchise that won a championship and made the conference finals six straight years, moving onto Orlando where he’s helping rebuild the Magic franchise with solid draft picks since 2012.

Weaver is the trusted personnel man in Oklahoma City who has helped build a powerhouse with bookends Kevin Durant and Russell Westbrook.

Hughes has been with the Knicks since 2007, now as director of player personnel. Former Pistons President Joe Dumars led the team to a title and should get looks again like his counterparts who’ve gotten multiple jobs without that level of success.

“We have a long history of minorities being well-represented as top basketball executives. I think it’s a matter of time before the numbers move up,” deputy commissioner Mark Tatum said in a wide-ranging interview with, pointing out his belief that it’s cyclical while stating nearly one-third of the basketball operations positions were held by African-American men in 1994-95.

African-American and Vietnamese, Tatum is the highest-ranking executive of color in a professional sports league, is second in command the NBA to commissioner Adam Silver.

“But we’re always focused on committing to a culture of inclusion through our league. We’re not standing idly.”

The numbers have been trending in the opposite direction this decade, despite the NBA’s record of inclusion that has long been the best in sports.

In renowned Dr. Richard Lapchick’s Racial and Gender Report Card, the NBA received men’s sports only A+ for racial hiring and the only B+ for gender hiring practices, while also achieving the highest grade for racial hiring practices in the history of men’s professional sports.

The numbers have gone up in the league office and within teams, but seemingly it hasn’t extended to the top of basketball operations. At least not yet.

Since the summer of 2010, 30 positions for president of basketball operations or general manager have been filled in the NBA and six were African-American hires. Four were hired that summer: Billy King (Brooklyn), Lance Blanks (Phoenix), Dell Demps (New Orleans) and Masai Ujiri (Denver).

King was fired in Brooklyn last month, and Blanks was fired in 2013.

Since that time, though, only two have been hired, with Ujiri taking over in Toronto and Doc Rivers taking over as head of basketball operations while also coaching the Los Angeles Clippers.

Demps, Rivers and Ujiri currently have final say in basketball matters.

Milt Newton is general manager in Minnesota but was hired by late Timberwolves president Flip Saunders, who passed away in October, to work under him. Steve Mills is the general manager of the Knicks but Phil Jackson makes the decisions.

The likes of Perry, Weaver and Hughes, along with Allan Houston (Knicks), Gerald Madkins (Clippers) and longtime personnel man Walt Perrin (Jazz) often don’t get interviewed, let alone considered.

It’s not that one set of guys is better than others, but something appears to be flawed in the process when a certain set is seemingly being excluded—especially considering the league is 74.4 percent African-American.

“Some people have brought up the excuse, ‘You’re not a numbers guy and that’s where the league is going,'” a personnel man said. “It creates the belief we don’t use numbers when we do. We’re just not wholly dependent on it. But what have those guys won?”

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Houston’s Darryl Morey is the godfather of the analytics craze, and while the Rockets reached the conference finals last season they’re floundering this year and were desperately trying to unload center Dwight Howard at the trade deadline.

Phildelphia’s Hinkie has been widely criticized for his multiple-season tanking strategies and mishandling of the 76ers franchise, prompting the 76ers to bring in the experienced Jerry Colangelo to repair relationships across the league, with insinuations from more than a few that the NBA urged this marriage to save Hinkie from further embarrassing a marquee franchise.

Memphis hired analytics guru John Hollinger directly from ESPN in 2012, which brought upon the widening gap of “basketball guys vs. numbers geeks,” an oversimplification of both parties.

The league has trended toward people with mathematical backgrounds as opposed to basketball experience, as the criteria for what made someone qualified for a top executive position changed right as more African-Americans reached the summit.

“One GM told me on a long plane ride: You have to make these owners comfortable enough that they can see themselves having a beer with you,” one executive said. “It’s not just about being good enough or smart enough. They have to be comfortable with you.”

And comfortable enough to see these particular men leading franchises, not just being part of organizations. It goes for all walks of life: People hire who they're comfortable with, even if it's not with prejudice or outright or even overt racism.

“Marks (is) from New Zealand,” Tatum said. “Given our global nature of our game, it’s important to have that kind of a skill set to identify talent. Look at Masai Ujiri (Nigerian) and the job he’s done.”

One compared it to “moving the goalposts” for executives who followed the path laid out, especially without the benefit of being former or prominent NBA players.

They went through scouting, most did coaching or assistant coaching and then rose through the ranks of basketball operations, positioning themselves to earn what they worked for before suddenly being put in purgatory, to a degree.

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With the profile of NBA owners changing recently, as franchises have changed hands at a rapid rate, one wonders if they’re even aware of the top candidates from this world, people who may not be from the world they’re used to, as sports is a different animal than corporate America.

“There’s only 30 of those jobs and I don’t think it’s tied to the influx of new owners,” Tatum said. “We have the most diverse ownership group in professional sports, an African-American owner, an Indian-American owner, a Russian owner.”

Tatum is referring to Hornets owner Michael Jordan (African-American), Sacramento Kings owner Vivek Ranadive' (Indian-American) and Nets owner Mikhail Prokhorov (Russian).

Jordan has significant say in basketball matters and hired an Asian-American, Rich Cho, as general manager. Ranadive’ hired former NBA player Vlade Divac (Serbian) as vice president of basketball operations, and Prokhorov hired Marks, who’s from New Zealand, so diversity hasn’t been a big issue.

But the African-Americans have gotten the short end, recently.

Without being branded as the “smart guys,” they haven’t gotten the attention from teams when positions open or even the media to some measure. Marks’ hiring has followed another recent trend, as he was hired by Prokhorov days ago to take over the Nets franchise: picking from the tree of the San Antonio Spurs, a model franchise with five NBA titles since 1999.

Marks retired in 2011, was an assistant coach with the Spurs in 2013 and the next season was named assistant general manager, holding the title until he made the move to Brooklyn.

Former Spurs assistant Mike Budenholzer now holds the coveted and rare title of coach and president of basketball operations for the Atlanta Hawks, receiving the title after just two years of being a head coach.

In the wake of the Danny Ferry controversy that began in the 2014 offseason, when he was recorded making racially insensitive remarks about former Bulls forward Luol Deng, Budenholzer gained final say on basketball matters despite not spending any time in a front office, another instance many on the inside have pointed to as African-Americans being overlooked and ignored.

Perry worked under Sam Presti and Rob Henningan, both products of the Spurs system, but has never been interviewed for president of basketball operations, and neither has Hughes.

Weaver has had a couple looks but so far has chosen to stay in Oklahoma City, and wasn't interviewed by the Nets.

All have been counted on by players and peers for their knowledge and experience, but one wonders if they’re at risk of extinction.

“We’re urging teams to look at the numbers (across the board) and be better,” said Tatum, which could’ve been a nod to the recent report a few months ago about the dwindling number of African-American coaches in the NBA, and the fact they’re fired quicker than their counterparts.

Many brought up the “Rooney Rule,” the NFL requirement that legislates teams interview at least one minority candidate for coaching positions, seeing as how very few African-Americans were being considered for leadership opportunities.

The NBA balks at that notion, believing their issue shouldn’t lead to mandated rules, and could point at the loopholes through the Rooney Rule as the NFL’s minority coaching numbers have decreased.

After initial success, some have called for the Rooney Rule to be modified, as the NBA’s numbers are better than the NFL—but then again, the culture in the NBA is a bit more progressive.

“For us it’s not about checking the box, it’s about a commitment,” Tatum said. “It’s about a holistic approach to a culture of inclusion. Given our record, we feel good about our environment.

“We’re gonna help provide processes and programs to help that we’re seeing a wide pool of jobs. ”

Although privately the NBA doesn't feel the Rooney Rule should apply to them, Tatum revealed to the league is starting two initiatives to address diversity across all mediums.

They hired a chief diversity and inclusion officer, Oris Stuart, who will head up the NBA’s Global Inclusion Council. The council is made up of 18 team and league executives, who’ll look at hiring practices and organizational structures in the league office and also the teams.

Their goal is to look at how talent is hired and the developmental practices and evaluate them, as Tatum is part of that council.

“The hiring of Stuart is a big step to our teams that we’re gonna help provide processes and programs that we’re seeing a wide pool of candidates across all different jobs, not just basketball operations,” Tatum said.

Tatum also said the league is creating a Basketball Operations Associates program for former players and other candidates to work in the league office. The program launches next season.

“It will give them tremendous exposure to the work of basketball operations, salary cap management and all the other related basketball-operations issues that would be required to be considered for these basketball operations jobs at teams,” Tatum said.

Tatum said the success on the business side of things, as former league office employees Scott O’Neil (76ers) and Chris Granger (Kings) prompted the league to move forward with the program on the basketball operations side.

“The idea is to create a pipeline of talent, bringing them into basketball operations and then go out and work for various teams,” Tatum said.

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Plenty of retired players, from the likes of Chauncey Billups to NBATV’s Steve Smith, have expressed some desire in working in basketball operations at some point.

Others in the pipeline include Orlando’s Harold Ellis and Detroit’s assistant general manager Brian Wright, one of the youngest at his position in the league. Creating the pipeline of diverse candidates for future eras can ensure African-Americans don’t get shut out down the line.

“There are actually team executives on the global inclusion council,” Tatum said. “We have team representatives on the council and they’re embracing it. They’re embracing it. Our teams understand diversity is good business. They’ve demonstrated it, they have a good track record.”

“There are going to be opportunities that will present itself. Yes, we’re looking at this one area but the addition of ours will be helpful because he (Stuart) is looking at all positions across the board.”

When asked what the response from teams have been, Tatum said, “They get it, they understand it and they embrace it. Anything that’s going to get them best in class at what they do.

“It doesn’t matter if they’re black, white or a woman. You’ve seen how ownership groups have hired Becky Hammon (Spurs assistant coach) or Nancy Lieberman (Kings assistant coach).

“The idea is to create information. The more information, the better idea we can figure out how we’re doing. It’s not good enough to be best in sports.”

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They’re not sure what they’ll find, or what the recourse will be, but Tatum is confident teams will respond positively to the findings, confident in the NBA’s history.

“We haven’t gone that far yet,” said Tatum as far as penalties or sanctions for teams who’ve fallen behind. “We’ve created a scorecard to measure how we’re doing. The first thing is having information, identifying if there is an issue and trying to get to the core, if it’s a systemic issue and what resources can we provide to our teams and the league office to make sure there is always a diverse pool of candidates and a diverse work force as well.”

With these initiatives, the NBA has put itself on the clock as a whole, and where things go in the next couple years will determine if things are moving forward or if progress has plateaued.

Will teams take suggestions on diversity and keep an open mind in leadership positions, or will the likes of Perry, Hughes, Weaver stay put at their glass ceiling while others pass them by?

“We have a tremendous positive track record in this area but it’s literally been because people who run our teams have organically said ‘this is important to us’,” Tatum said. “And that’s probably the best way to build it as opposed to having somebody check a box. But there’s also a lot of benefit to having the data, the information and evaluation of things we could be doing better. That’s what we’re focused on right now.”

A 'woke' Doug Collins returns to provoke thought — and we'll find out who's asleep in Bulls' front office

A 'woke' Doug Collins returns to provoke thought — and we'll find out who's asleep in Bulls' front office

Doug Collins made it clear, that his return to the Bulls organization won’t result in a return to the sidelines as head coach, meaning Fred Hoiberg has nothing to worry about in the way of looking over his shoulder.

What Collins did admit, though, is he’s back with the Bulls to provoke thought. Anyone who’s listened to Collins as a broadcaster for ESPN or Turner Sports, or talked to him in any basketball capacity, knows he’s not only a hoops lifer but also someone who can have strong opinions, capable of quick dissection of a complex picture in a moment’s notice.

“I’m not here to be a decision-maker. I want to provoke thought. My mind is very active,” Collins said Tuesday afternoon at the Advocate Center. “And I think to get into a room and to bounce ideas off each other or whatever, at the end of the day, Gar, Michael, Jerry, Pax will make those decisions. The beauty of it is is that when there’s a level of trust when you’re talking about things, you can speak openly and honestly with people knowing the only thing that matters is that whatever happens is the best for the franchise.”

Announcing Collins as a senior advisor to executive vice president John Paxson adds another voice to the Bulls’ braintrust and is probably an admission this rebuild will require more than what the Bulls already have, be it in terms of connections, observation and even innovation.

Collins’ connection to Paxson and Jerry Reinsdorf, a growing relationship with Michael Reinsdorf and ability to relate with Hoiberg due to the misery of coaching should align a front office to the floor in ways that has been in doubt for the past several seasons.

“Given Jerry's relationship and my relationship with Doug over the years, we thought, hey, let's see if maybe this isn't a good time for Doug to come back into the fold,” Paxson said. “So we approached him and it was very casual, no expectations other than he's been a friend of ours for so long. But the more we kind of dug into the prospects of this and what it means, the more we kept asking ourselves, why wouldn't we do this?”

Collins made it clear he won’t be giving up his family life, as he already has residence in Chicago and his son Chris is coaching Northwestern and a son-in-law coaching a high school team outside Philadelphia.

“The hours and the time commitment that Fred Hoiberg puts in on a day and the energy that he spends and being on the road and being away from his family,” Collins said. “(This) worked perfectly in my schedule when I talked to Pax that I could be a part of something special, the Chicago Bulls, and I love the Chicago Bulls.”

His energy and passion can light up a room, and though he tried his best to say that’s died down at age 66, claiming “I can sit and do a crossword puzzle for three hours now”, people wired like Collins don’t lose their fervor for the game.

“I think there’s this feeling that I’m a guy who’s always on and fired up,” Collins said.

But that fire and passion and presumably a willingness to be uncompromising with the truth should be something that’s welcome inside the Advocate Center. In addition to his acumen, one of Collins’ greatest strengths is his fervor, and it shouldn’t be scaled back.

That’s not how rebuilds work successfully. Lines have to be crossed and people have to be made uncomfortable in their line of thinking, even if it’s Paxson or Hoiberg or general manager Gar Forman.

It’s not hard to see the Bulls following the thinking of the Golden State Warriors when they added Jerry West in an advisory role years ago, resulting in several key moves being made, most notably West’s objection to Klay Thompson being traded to Minnesota for Kevin Love before Love was eventually moved to Cleveland.

West’s guidance played a part in the Warriors’ upward trajectory to championship status, and he hopes to have a similar affect with the Los Angeles Clippers.

Comparing West with Collins on its face is a bit unfair, considering West’s experience as an executive and championship pedigree dating back to his days with the Lakers.

At least with West, he’s not trying to convince anyone he isn’t anything but a tortured basketball soul at age 79. Collins reminded everyone he’s a grandfather of five and at a spry 66, West would call Collins a “spring chicken.”

What Collins can bring is a keen eye for observation, and expecting him to be a passive personality doesn’t quite seem right, especially leaving the cushy job at ESPN that allowed him maximum exposure and a schedule to his liking.

Perhaps the way Collins left the NBA, with a massive gambit in Philadelphia falling flat when Andrew Bynum’s knees rendered him useless and sending the 76ers franchise into “The Process,” left him with a bad taste in his mouth.

Maybe his competitive juices got him going again and the broadcast booth just wasn’t cutting it, along with having a front seat to the injury that changed the course of the Bulls franchise when Derrick Rose tore his ACL in 2012 against Collins’ 76ers.

Maybe the crossword puzzles just couldn’t get it done anymore. After all, the man once cried on the sidelines as his Detroit Pistons beat the Bulls in a regular-season game in 1997. Curbing that passion would be a disservice.

“See how things quickly change? The NBA is cyclical now,” Collins said. “Other than the San Antonio Spurs, over the last 20 years, every elite franchise has gone through this moment. And so now what you got to do, you got to dig yourself back up.

“We got to start doing all the things that are necessary to gain assets day by day, to put all the work, so we’re going to give ourself a chance, when we continue to get better players and more talent, that you’re going to win more basketball games.”

Collins said he has old-school values, all while being caught up with the times that he called himself “woke” as a nod to the current culture.

If he truly is, we’ll also find out who’s asleep in the front office, in desperate need a loud wake-up call.

Bulls Talk Podcast: What impact will Doug Collins have on the Bulls front office?


Bulls Talk Podcast: What impact will Doug Collins have on the Bulls front office?

On this edition of the Bulls Talk Podcast, Mark Schanowski, Kendall Gill, and Will Perdue react to Doug Collins joining the Bulls front office.

The trio give their opinion on if it’s a good move for the team and what kind of impact they expect Collins to have.

Plus, they share when they expect Dwyane Wade and the Bulls to part ways—and if it’s a lock Wade ends up in Cleveland. And you don’t want to miss Kendall explaining to Will what ‘woke’ means.

Listen to the latest Bulls Talk Podcast right here: