NBA promises "Big Things" are coming

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NBA promises "Big Things" are coming

The NBA is prepared for its fan base to drop, as it did after the 1998-99 lockout, but they're on a mission to make sure fans know that "big things are coming."

After the '98-'99 lockout, average attendance dropped 2.2 percent and the NBA saw TV ratings drop for three straight years. In an attempt to avoid this after-effect the NBA is unveiling two new advertising campaigns that will run across all NBA broadcast and social media platforms. And I have to be honest, the first ad wasn't what I expected. Take a look for yourself...

The "Big Things" campaign will run through the first two weeks of the season. While it still has to be finalized, it could be followed by a second expected to replace the "Where Amazing Happens" campaign.

The league will also create fan-related game events to encourage those discouraged by the lockout; a similar tactic as the '98-'99 lockout where the league hosted open practices and team events.

David Stern told the SportsBusiness Journal, "It's hard to know about how the lockout has affected fan interest before Christmas. Let's see what the day looks like. Fans connect by coming to our games and watching them on television and buying our products."

NBA Deputy Commissioner Adam Silver believes opening the courts by Christmas will help regain momentum from last season.

"I don't think we ever went past the point of no return in terms of fan interest and avidity," he said. "Christmas Day was the marker, and we are meeting that. Humbled as we should be, we think our fans will come right back. On the business side, our partners were all very supportive, and to them as well, I think it was important to return on Christmas Day. So I think we will have not lost a beat. I really think we will bounce right back."

Do you think the NBA will bounce back? Where does your loyalty lie?

Dwyane Wade's near-miss of a triple-double caused by friendly Felicio fire

Dwyane Wade's near-miss of a triple-double caused by friendly Felicio fire

In a season where the triple-double has become commonplace to the point of stat chasing in the effort to chase history, Dwyane Wade didn't mind snatching his own piece of turf.

In a game where teammate Jimmy Butler reached the feat for the first time this season, it would've been doubly satisfactory for Wade to achieve the fifth triple-double of his career.

One rebound away in the final seconds of the Bulls' 117-99 win over the Cleveland Cavaliers, the memo didn't reach Cristiano Felicio, who reached over Wade to grab a rebound, causing it to harmlessly fall out of bounds and ending Wade's chance at history.

After Wade finished with 20 points, 10 assists and nine rebounds in 34 minutes, he was asked if he "hated" Felicio for interrupting his moment.

"No hate. Just a strong dislike, though," said Wade with a wry smile. "You know how long it's been since I had a triple double? It's been a long time."

It's been six years, as his last triple-double came in the 2010-11 season with the Miami Heat, achieving the feat with a 22-point, 12-rebound and 10-assist performance against the then-Charlotte Bobcats on Feb. 4, 2011.

Even more than the statistical feat was Wade's variety, as he grabbed seven rebounds in the decisive third-quarter run that broke the game open, hitting Butler and Bobby Portis for long touchdown passes that would've had Jay Cutler or whichever quarterback the Cleveland Browns are banking on next fall, blushing.

Perhaps even more impressive was the fact it was on the second night of a back-to-back with the Bulls winning in overtime against the Phoenix Suns—a game where Wade turned it up late then threw it down over Alex Len in overtime.

"I think we just found our groove," Wade said. "We've had some injuries that have gone on but we're playing good basketball."

More pointedly, so is Wade, aided by him often finding Felicio for easy dunks on the pick and roll as they play second and fourth quarters together. 

Felicio was clearly bothered by his gaffe, which was made worse by the take-no-prisoners approach from Wade and Butler. When a member of foreign media approached him about an interview, Felicio said "you're not asking me about that last rebound, are you?"

Later in the evening, Felicio went to Twitter, posting "I did not know!!" in reference to Wade's night.

"I told him I didn't not even gonna act like I ain't mad at him. I'm very mad at him," said Wade with a laugh. "But he's all good. He said he didn't see me down there. So he took a shot at my height. It's cool. Jimmy had one. It would've been nice to have two triple doubles."

"I'm sure a stat would've came out that would've said, ‘Dwyane Wade and Jimmy Butler are the first duo to get a triple-double on a back-to-back since Michael Jordan and Scottie Pippen', since they got every record around here."

He was close, although Jordan and Pippen didn't achieve their feat on a back-to-back but a random night in the 1988-89 season. Jordan scored 41 with 11 assists and 10 rebounds and Pippen had 15 with 12 assists and 10 rebounds in a 126-121 overtime win over the Los Angeles Clippers.

"We laugh about that often, but it's all good," Wade said. "I gotta work harder till I get another one one day."

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