The Cubs poured almost 12 million into the 2011 amateur draft, tossing lofty signing bonuses at their top picks.
They won't be able to do that anymore with the new CBA rules, but the organization already has something very rare.
In rounds 10 and 11 of the recent draft, the Cubs selected two legacies in Shawon Dunston, Jr. -- son of longtime Cub Shawon Dunston, Sr. -- and Daniel Lockhart -- son of Cubs scout and former Major Leaguer Keith Lockhart.
Add to that the Brenly connection -- father Bob is the popular TV analyst while son Michael is a Single-A catcher -- and the Cubs truly have something unique.
The 2012 Convention came to a close at the Hilton in Chicago with an hour-long session on the father-son connection within the organization.
"A father and son playing catch together is a longstanding tradition in baseball," host Wayne Messmer said. "It doesn't always turn out where either play pro ball. In this case, we have three cases where both played pro ball."
Bob is the more traveled of the fathers, having played nine seasons in the MLB with the Giants and Blue Jays before retiring and becoming a coach. His first year as a manager came in 2001 with the Arizona Diamondbacks, who topped the New York Yankees for the World Series title.
Michael was 15 at the time and served as the team's bat boy during that postseason.
"Obviously, being in the game of baseball, your ultimate goal is to win the World Series, either as a player or a coach, a scout, a manager," the elder Brenly said. "It was great for Michael to be able to be a part of that."
Bob used the opportunity as a teaching lesson for his teenage son.
"Michael was around for all seven games of the 2001 World Series," he said. "We went to his teachers a week before to get his homework assignments and he had to complete them all before the World Series started or he didn't get to be the bat boy.
"There's a price to pay to be around the Major League clubhouse. I've always felt it's a real privilege to put on a Major League uniform and walk into that clubhouse. If I didn't think that he had the proper respect and knew his place around the team, I probably wouldn't have let him."
Michael, who was drafted by the Cubs in the 36th round of the '08 draft, decided to follow in his father's footsteps in becoming a catcher, but the 25-year-old is not living in his dad's shadow.
"Anybody who has a 'famous' father or mother, there's certain expectations. For some people, that's a tall mountain to climb, even when the father is a .249 career hitter like me," Bob deadpanned.
"Michael has done very well for himself. I think he would be where he is if his name was Jones or Smith or whatever."
Keith didn't spend his playing career in Chicago, either, but he did play alongside a Cubs icon for several years. Just before the start of the 1997 season, Lockhart was traded from the Royals to Atlanta, where he joined the likes of Greg Maddux in the midst of the Braves' dynasty.
While the other two fathers had a hand in helping advance their son's careers, Keith was directly responsible for actually getting Daniel's professional career started. The Cubs scout was asked to write a report on his own son and the organization wound up selecting the young infielder in the 10th round. It was Keith's first-ever draft pick.
"It was really different," Keith said. "I was on both sides of the fence as a dad and a scout."
Shawon, Sr. is the only one of the three fathers to have been on the Cubs during their playing days and he was a fan favorite during his 11 years on the North Side.
The Cubs made the high-energy shortstop their first overall pick in the 1982 draft. It was because of that opportunity that his son signed with the organization almost three decades later.
The Dunstons had a choice after Shawon, Jr. was drafted -- either send him to college at Vanderbilt or release him into the world of professional baseball. A 1.275 million signing bonus helped sway the family.
Shawon, Sr. admitted the only two teams his son would have skipped college for were the Cubs and Giants, where the elder Dunston currently works as a special assistant.
"I'm very hard on my son," Shawon, Sr. said. "In high school, he had to maintain a 3.5 GPA. If he had a 3.4, he didn't play. He doesn't understand right now, but I tell him 'you'll hate me now, but you'll love me later.'"
If Shawon, Jr. makes good on his potential, that fatherly advice could go a long way.