Cubs: Red Sox made Epstein ready to take on Wrigley monster

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Cubs: Red Sox made Epstein ready to take on Wrigley monster

When?

That was the question asked so many times over the weekend inside the Sheraton Chicago Hotel & Towers. The Cubs Convention is for the diehards, but even the fans who have completely bought into team president Theo Epsteins rebuilding project are looking at their wristwatches, wondering when the patience is going to pay off finally.

The Cubs put up a unified front as they unveiled their 300 million Wrigley Field renovation plans, with president of business operations Crane Kenney tossing it to general manager Jed Hoyer during one presentation. You wonder how long it will last, or if the tension will put this group of executives at cross purposes.

RELATED: Ricketts changes the Wrigley argument: 'We're not a museum'

Feeding the monster overwhelmed the Boston Red Sox and helped pave Epsteins exit from Yawkey Way after the 2011 season. This week former Red Sox manager Terry Francona and Boston Globe columnist Dan Shaughnessy will release their book detailing those two World Series titles as well as the dysfunction throughout the organization.

Francona: The Red Sox Years reconstructs one meeting from November 2010 in which a group goes over a 100,000 market research study of declining ratings on NESN, the regional sports network in which the team has an ownership stake.

Epstein who grew tired of the power struggle with Red Sox chief executive officer Larry Lucchino and was ready for a new challenge gave the money quote that recently appeared in a Sports Illustrated excerpt that ran with a Too Big to Succeed headline:

(The consultants) told us we didnt have any marketable players, that we needed some sizzle. We need some sexy guys. Talk about the tail wagging the dog. This is like an absurdist comedy. Wed become too big. It was the farthest thing removed from what we set out to be.

The Cubs are following the Red Sox model. In creating their blueprints for Wrigley Field, Cubs executives visited Fenway Park, met with Red Sox officials and consulted with the architects who transformed Yawkey Way.

Chairman Tom Ricketts bought Epsteins brand name. This may have been the only executive with the juice to oversee a total teardown. Perhaps the Cubs will benefit from those mistakes, or Epstein could be walking into another trap.

Theres a natural push and pull in every professional sports franchise between the operations side and the business side, Epstein wrote in an e-mail on Sunday. Its inevitable, and theres nothing wrong with that. Its crucial for baseball and business to communicate honestly and build trust so the interests of the overall organization can be furthered. I think the folks here have been doing a great job of that, and theres terrific synergy between the baseball and business sides. Our respective plans complement each other well and the timing might just turn out to be perfect.

If we face adversity and that balance becomes threatened, its important to take a leadership role and tactfully make sure the interests of the overall organization remain the priority. There are certainly times in the past I could have handled those situations better, and I would like to think I have matured in that respect as a result. Again, its important to keep in mind that this dynamic is essentially inevitable and can be managed with the right perspective and communication.

After that meeting about sexy players, Epstein included Anthony Rizzo in the Adrian Gonzalez deal, though you have to point out that he had coveted the San Diego Padres star since scouting the kid at Eastlake High School in Chula Vista, Calif.

Carl Crawford who signed a seven-year, 142 million contract at the 2010 winter meetings turned out to be a bust in Boston and was packaged with Gonzalez in last summers blockbuster trade with the Los Angeles Dodgers.

RELATED: Cubs lay out their new vision for Wrigley Field

This front office doesnt care about making a splash. Sources say there is still mutual interest between the Cubs and Scott Hairston, who could be a good fit in the outfield mix (.803 OPS last season) and is the type of mid-level player theyve targeted in free agency.

The Cubs pursued Anibal Sanchez last month, walking away at five years, 77.5 million as he signed with the Detroit Tigers. They were happy to settle for Edwin Jackson at four years, 52 million. Those investments were made with 2015 in mind, thinking one of those under-30 pitchers could still perform at a high level once they in theory become legitimate contenders.

Insiders say those moves werent made to dress up the product after a 101-loss season, and it wasnt a sudden shift because the Wrigley Field renovation plans were coming into focus. The Cubs analyzed upcoming free-agent classes and realized they needed insurance against the possibility of Matt Garza leaving at some point.

I dont think they liked what they saw last year, Garza said. To go out and get pitching, you have to pay, and thats just the way the game goes now.

Ricketts whose interest in player development is genuine enough that he sat in the audience for a Down on the Farm panel Sunday morning believes he has the smartest guys in baseball building his team.

The day before Ricketts sat in front of a crowded ballroom and spread his fingers inches apart: Theo talks about The Cubs Way. Its not a mission statement. Its a book this thick.

We never talk in terms of specific years, Ricketts said. The key thing to remember is that there really are no shortcuts to building an organization or being consistently successful. Everything you think is a shortcut is a dead end. You just have to do it the right way. You have to do it from the ground up.

Mark Twain once said: If you always do what you always did youre always going to get what you always got. So we had to change. We had to change the way we look at our organization and really refocus on player development and were doing that. And it doesnt happen overnight. Theres no like six-month return on that.

First-base coach Dave McKay mentioned how he spent 16 seasons with the St. Louis Cardinals where he won two World Series titles and said hes never been on a more prepared team than last years Cubs.

Still, manager Dale Sveum and his coaching staff know that they got a hall pass for 2012 but will sooner or later feel the heat.

The Cubs already have core pieces in place: Rizzo, their first baseman for potentially the next decade; All-Star shortstop Starlin Castro; Gold Glove second baseman Darwin Barney; possible Opening Day starter Jeff Samardzija; and a group of prospects Javier Baez, Albert Almora, Jorge Soler who may or may not pan out. Stay tuned.

And if those television ratings dip and ticket sales are soft and Cubs gear isnt flying off the shelves, well, Epstein has already seen this movie before. The truth is the two sides need each other, with a modernized ballpark and a new television deal pumping more money into the on-field product, and a contending team generating more sales and sponsors.

Sure, there is going to be pressure and expectations (and second-guessing and sniping) while playing in a big market. But as Samardzija said, If you dont want that to come along with it, you might as well go do something else.

Cubs return Chris Coghlan from DL, option Tommy La Stella to Triple-A

Cubs return Chris Coghlan from DL, option Tommy La Stella to Triple-A

The Cubs optioned Tommy La Stella to Triple-A Iowa on Friday, making room for Chris Coghlan, who was activated off the disabled list ahead of Friday’s series-opener against the Mariners at Wrigley Field.

Coghlan was the team’s starting left fielder and leadoff hitter for Friday afternoon’s contest.

Coghlan returns after a 26-day stay on the disabled list. The Cubs reacquired him this season after he played in 148 games for the team last season. In 19 games with the North Siders in 2016, Coghlan is batting .194/.356/.306 with seven hits in 45 plate appearances.

After missing nearly a month with an injury of his own, La Stella played in 13 games during the month of July. On the season, La Stella is hitting .295/.388/.457 with nine doubles, a pair of home runs and 14 runs scored.

Preview: Cubs host Mariners today on CSN

Preview: Cubs host Mariners today on CSN

The Cubs take on the Seattle Mariners on Friday, and you can catch all the action on Comcast SportsNet. Coverage begins with Cubs Pregame Live at 12:30 p.m.. Then catch first pitch with Len Kasper and Jim Deshaies. Be sure to stick around after the final out to get analysis and player reaction on Cubs Postgame Live.

Today’s starting pitching matchup: Jon Lester (10-4, 3.09 ERA) vs. Hisashi Iwakuma (11-6, 3.96 ERA)

Click here for a game preview to make sure you’re ready for the action.

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Are Cubs done dealing? ‘Wouldn’t put anything past’ Theo

Are Cubs done dealing? ‘Wouldn’t put anything past’ Theo

Are the Cubs done dealing? Theo Epstein might be the baseball executive you’d least want to play poker against, and his team didn’t stop after 97 wins last season — committing almost $290 million to free agents — or hold onto the organization’s top prospect when the New York Yankees wanted Gleyber Torres in the blockbuster Aroldis Chapman trade.

“I wouldn’t put anything past him,” pitching coach Chris Bosio said.

That win-now impulse led the Cubs to Chapman, who instantly raised the energy level at Wrigley Field on Thursday night just by walking in from the bullpen, wowing more than 40,000 fans with his 100-mph heat and getting a four-out save to close out a 3-1 win over the White Sox.

“As fans of the game, you always see what Aroldis does,” first baseman Anthony Rizzo said. “If he’s pitching, and you’re flipping through the channels, you stay on him just to see what he does, because he’s that type of player. What he does for our bullpen now is just incredible.”

This is the blueprint for October with enough timely hitting, a quality start from John Lackey, Pedro Strop working the seventh inning and manager Joe Maddon calling for Chapman to replace Hector Rondon with a runner on third and two outs in the eighth. Chapman threw Melky Cabrera six straight fastballs that registered between 98.6 and 102.3 mph on MLB.com’s Gameday, striking him out swinging.

“I was ready,” Chapman said through temporary translator/catcher Miguel Montero. “I’m pretty pumped to be part of it.”

While the Cubs unveiled grand plans to construct a future World Series winner, Bosio became the no-nonsense foreman supervising a crew of veterans, short-timers and sign-and-flip guys.

Ex-manager Dale Sveum and coaches like Bosio, Mike Borzello and Lester Strode installed the game-planning system and did the grunt work to build up Ryan Dempster, Scott Feldman, Matt Garza, Jeff Samardzija and Jason Hammel, putting in all that effort only to see them shipped off to playoff contenders in trade-deadline deals.

That roster churn yielded Kyle Hendricks, Jake Arrieta, Strop, Justin Grimm, Carl Edwards Jr., Addison Russell, Hammel returning as a free agent and a trade chip (minor-league outfielder Billy McKinney) used in the Chapman deal.

“To be able to get a guy like him is a big step for the organization,” Bosio said. “It definitely sent ripple effects to everybody who’s a Cubs fan. I got so many phone calls and text messages.

“This one got a lot of people’s attention. Not just in baseball, but all over the world. He’s a headline guy coming to a headline city.”

Like virtually everyone else, the Cubs are looking for younger starting pitchers who come with years of club control, because right now only Hendricks and Jon Lester can be penciled into the 2018 rotation (when the $155 million lefty will be 34 years old).

The Cubs also can’t ignore the offense, even after pouring so much capital into their lineup, because Jason Heyward’s .632 OPS ranks 151st out of the 157 qualified major-league hitters, Montero is hitting .198, Willson Contreras will be making rookie adjustments and Kyle Schwarber’s left-handed presence will be missed even more against elite pitching in October.

If the Yankees decide to sell another rental player — and the Cubs are willing to mortgage their farm system — Carlos Beltran would be a good fit as a switch-hitter with an excellent track record as a playoff performer (16 homers, 40 RBI and a 1.155 OPS in 52 postseason games).

“There’s still a good amount of time before the trade deadline,” Epstein said this week. “So we’re going to engage with every other team and see if there’s an opportunity to get better. Either tweaks to the roster now, but I’d say it’s more focused on getting additional depth for this season and possibly making a move that makes sense for our longer-term picture, next season and beyond.”

The Cubs have until Monday afternoon’s non-waiver deadline to try to complete the World Series puzzle. Why stop with Chapman during an all-in season?

“Now we’re the ones looking to add pieces, whether it be a bat or a pitcher,” Bosio said. “I wouldn’t put anything past ownership or the front office, because they know how much we’ve invested into this year, and how hard it is just to win a major-league game.”