That was the question asked so many times over the weekend inside the Sheraton Chicago Hotel & Towers. The Cubs Convention is for the diehards, but even the fans who have completely bought into team president Theo Epsteins rebuilding project are looking at their wristwatches, wondering when the patience is going to pay off finally.
The Cubs put up a unified front as they unveiled their 300 million Wrigley Field renovation plans, with president of business operations Crane Kenney tossing it to general manager Jed Hoyer during one presentation. You wonder how long it will last, or if the tension will put this group of executives at cross purposes.
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Feeding the monster overwhelmed the Boston Red Sox and helped pave Epsteins exit from Yawkey Way after the 2011 season. This week former Red Sox manager Terry Francona and Boston Globe columnist Dan Shaughnessy will release their book detailing those two World Series titles as well as the dysfunction throughout the organization.
Francona: The Red Sox Years reconstructs one meeting from November 2010 in which a group goes over a 100,000 market research study of declining ratings on NESN, the regional sports network in which the team has an ownership stake.
Epstein who grew tired of the power struggle with Red Sox chief executive officer Larry Lucchino and was ready for a new challenge gave the money quote that recently appeared in a Sports Illustrated excerpt that ran with a Too Big to Succeed headline:
(The consultants) told us we didnt have any marketable players, that we needed some sizzle. We need some sexy guys. Talk about the tail wagging the dog. This is like an absurdist comedy. Wed become too big. It was the farthest thing removed from what we set out to be.
The Cubs are following the Red Sox model. In creating their blueprints for Wrigley Field, Cubs executives visited Fenway Park, met with Red Sox officials and consulted with the architects who transformed Yawkey Way.
Chairman Tom Ricketts bought Epsteins brand name. This may have been the only executive with the juice to oversee a total teardown. Perhaps the Cubs will benefit from those mistakes, or Epstein could be walking into another trap.
Theres a natural push and pull in every professional sports franchise between the operations side and the business side, Epstein wrote in an e-mail on Sunday. Its inevitable, and theres nothing wrong with that. Its crucial for baseball and business to communicate honestly and build trust so the interests of the overall organization can be furthered. I think the folks here have been doing a great job of that, and theres terrific synergy between the baseball and business sides. Our respective plans complement each other well and the timing might just turn out to be perfect.
If we face adversity and that balance becomes threatened, its important to take a leadership role and tactfully make sure the interests of the overall organization remain the priority. There are certainly times in the past I could have handled those situations better, and I would like to think I have matured in that respect as a result. Again, its important to keep in mind that this dynamic is essentially inevitable and can be managed with the right perspective and communication.
After that meeting about sexy players, Epstein included Anthony Rizzo in the Adrian Gonzalez deal, though you have to point out that he had coveted the San Diego Padres star since scouting the kid at Eastlake High School in Chula Vista, Calif.
Carl Crawford who signed a seven-year, 142 million contract at the 2010 winter meetings turned out to be a bust in Boston and was packaged with Gonzalez in last summers blockbuster trade with the Los Angeles Dodgers.
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This front office doesnt care about making a splash. Sources say there is still mutual interest between the Cubs and Scott Hairston, who could be a good fit in the outfield mix (.803 OPS last season) and is the type of mid-level player theyve targeted in free agency.
The Cubs pursued Anibal Sanchez last month, walking away at five years, 77.5 million as he signed with the Detroit Tigers. They were happy to settle for Edwin Jackson at four years, 52 million. Those investments were made with 2015 in mind, thinking one of those under-30 pitchers could still perform at a high level once they in theory become legitimate contenders.
Insiders say those moves werent made to dress up the product after a 101-loss season, and it wasnt a sudden shift because the Wrigley Field renovation plans were coming into focus. The Cubs analyzed upcoming free-agent classes and realized they needed insurance against the possibility of Matt Garza leaving at some point.
I dont think they liked what they saw last year, Garza said. To go out and get pitching, you have to pay, and thats just the way the game goes now.
Ricketts whose interest in player development is genuine enough that he sat in the audience for a Down on the Farm panel Sunday morning believes he has the smartest guys in baseball building his team.
The day before Ricketts sat in front of a crowded ballroom and spread his fingers inches apart: Theo talks about The Cubs Way. Its not a mission statement. Its a book this thick.
We never talk in terms of specific years, Ricketts said. The key thing to remember is that there really are no shortcuts to building an organization or being consistently successful. Everything you think is a shortcut is a dead end. You just have to do it the right way. You have to do it from the ground up.
Mark Twain once said: If you always do what you always did youre always going to get what you always got. So we had to change. We had to change the way we look at our organization and really refocus on player development and were doing that. And it doesnt happen overnight. Theres no like six-month return on that.
First-base coach Dave McKay mentioned how he spent 16 seasons with the St. Louis Cardinals where he won two World Series titles and said hes never been on a more prepared team than last years Cubs.
Still, manager Dale Sveum and his coaching staff know that they got a hall pass for 2012 but will sooner or later feel the heat.
The Cubs already have core pieces in place: Rizzo, their first baseman for potentially the next decade; All-Star shortstop Starlin Castro; Gold Glove second baseman Darwin Barney; possible Opening Day starter Jeff Samardzija; and a group of prospects Javier Baez, Albert Almora, Jorge Soler who may or may not pan out. Stay tuned.
And if those television ratings dip and ticket sales are soft and Cubs gear isnt flying off the shelves, well, Epstein has already seen this movie before. The truth is the two sides need each other, with a modernized ballpark and a new television deal pumping more money into the on-field product, and a contending team generating more sales and sponsors.
Sure, there is going to be pressure and expectations (and second-guessing and sniping) while playing in a big market. But as Samardzija said, If you dont want that to come along with it, you might as well go do something else.