Exposing Wrigley Field and 'Undercover Boss'

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Exposing Wrigley Field and 'Undercover Boss'

Monday, Nov. 8, 2010
9:06 AM

By Patrick Mooney
CSNChicago.com

Todd Ricketts still hadn't seen the final version before it finally went to air Sunday night, after a long lead-in from NFL programming and "60 Minutes." That was a negotiating point between the Cubs and CBS.

There was Ricketts in black glasses and a full beard selling hot dogs, working grounds crew and the parking lot, and being "fired" from his job hosing down the bathrooms.

By the end, an ownership group that can be guarded with the media didn't have anything to worry about with "Undercover Boss," which amounted to a huge advertisement for Wrigley Field.

"They needed to have full editorial control," Ricketts said Sunday night at Harry Caray's in Wrigleyville, where he watched the episode with his family and Cubs executives and staffers. "Inevitably, there would be something that we wanted to change or add (or take out). And so we caved and we let it go.

"I never felt nervous that it would turn out poorly. You just want to have control over what gets exposed and CBS was like: 'This is a feel-good show. We're not out to make anybody look bad. You're the narrator. The employees are the stars. That's how it will be.'"

Actually owning the Cubs does not come with an easy-to-follow script. This season would have seemed like a reality show even without the cameras following around a member of the team's board of directors.

There was the enigmatic pitcher in anger-management counseling (Carlos Zambrano), the rookie outfielder laying in a hospital bed (Tyler Colvin), the manager going home to take care of his family (Lou Piniella) and the Hall of Famer estranged from the organization (Ryne Sandberg).

They served caviar in the clubhouse and put a yellow noodle steps away from Wrigley Field's iconic marquee. And it didn't matter -- fans wanted their picture taken next to both.

"Undercover Boss," which has profiled executives from NASCAR, Frontier Airlines, and the hotel and resort industries, stayed away from the biggest names in the organization and gave a behind-the-scenes glimpse at its workers.

It gave a brief biographical sketch of Ricketts, the youngest of the four siblings who control the team. Tom is the chairman and face of ownership. Laura is an attorney and active in Democratic politics. Pete once ran for the U.S. Senate in Nebraska on the Republican ticket.

Todd, whose investments include a chain of bike shops in the northern suburbs, admitted that his role is undefined within the organization. He used to sit out in the bleachers as a Loyola University student, and for this he moved back into a Wrigleyville apartment, like he did some 20 years ago.

The White Sox had their reality show on the MLB Network, but Ricketts indicated that the Cubs don't have any other television projects currently in development. And whatever he learned filming during those several days near the end of a disappointing season won't really influence some of the big-picture issues surrounding the stadium.

"I don't know if anything will be really dramatically changed based on the stuff we found here," Ricketts said. "It's really just getting to know the people that work at Wrigley, exposing to the country how great they are, and (getting) Cubs fans to get a good inside look at what happens at Wrigley when they're not around."

Those employees work seasonal jobs that are not glamorous on nights and weekends. Ricketts found one a paid internship in the marketing department. Another got his classes paid for, and the one who cut loose Ricketts will receive a vacation to spring training with his family.

It has been a little more than a year since the Ricketts family purchased the Cubs and Wrigley Field -- and a stake in Comcast SportsNet -- from Tribune Co. for approximately 845 million. The group has been strategic and deliberate.

In a soft economy and a difficult political climate, the Cubs campaigned hard enough to get plans for new training facilities approved by voters in Mesa, Ariz.

After a 75-87 season that could have been much worse -- and heading into Year 103 without a World Series title -- they managed to add a new, more expensive pricing tier for select home games without a backlash because their message was that overall ticket prices would essentially remain flat in 2011.

In their final analysis, the exposure from CBS, and what it could mean to the brand, outweighed the perception of what it might look like.

"We didn't jump at it right away when they came," Ricketts said. "The big hang-up we had at that moment (was) we were concerned that it might be taken negatively that the team's not performing well, but yet we're filming these TV shows around Wrigley.

"My explanation to that is: I'm not out there pitching. I'm not playing."

Patrick Mooney is CSNChicago.com's Cubs beat writer. Follow Patrick on Twitter @CSNMooney for up-to-the-minute Cubs news and views.

Cubs catcher Willson Contreras looks ready for prime time

Cubs catcher Willson Contreras looks ready for prime time

SAN DIEGO – Within 24 hours at Petco Park, Cubs catcher Willson Contreras handled the wild movement of Jake Arrieta’s pitches and framed the edges of the strike zone for Kyle Hendricks, showing the dexterity to handle a playoff rotation.

Contreras looked ready for prime time on Tuesday night and Wednesday afternoon, helping shut down the San Diego Padres and complete a three-game sweep where two National League Cy Young Award candidates found a rhythm while throwing to a rookie catcher.

“Everything’s a lot easier,” Contreras said after a 6-3 victory. “I’m way more comfortable right now, because my first week everything was speeding up on me. But now I’m able to slow down the game and do my job.” 

The day after Arrieta fell one inning short of a two-hit, complete-game shutout, Hendricks credited Contreras for calling more curveballs and getting him through a stretch where the Padres put the leadoff man on base in each of the first four innings. 

“From the get-go, I wasn’t shaking him off,” Hendricks said. “We’ve been rolling for the last five, six starts, at least. It’s been easy.” 

Contreras has now caught Arrieta twice, and got one-start exposure to Jon Lester, while developing chemistry with Hendricks, John Lackey and Jason Hammel, which means veteran catcher Miguel Montero might not have a spot on the postseason roster if this continues.

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Contreras is a dynamic presence, launching his eighth home run on Wednesday afternoon and keeping the Padres stationary after Tuesday night’s laser throw to pick off a runner at third base. 

“I was waiting for somebody to run,” Contreras said. “But they didn’t run, so I’ll have to save it for another game.”

The Cubs are nearing the point where a 24-year-old player who didn’t make his big-league debut until June 17 could be behind the plate for the biggest games in franchise history.

“In this clubhouse, we are like a family,” Contreras said. “Once you get here, you start feeling comfortable the first day. You don’t even know that you are a rookie who just came up.”

Kyle Hendricks keeps rolling as Cubs sweep away Padres

Kyle Hendricks keeps rolling as Cubs sweep away Padres

SAN DIEGO – Kyle Hendricks reported to spring training as a fifth starter, leads the majors in ERA in late August and could pitch Game 1 in a playoff series. That gradual evolution from possible question mark at the back of the rotation into a National League Cy Young Award candidate highlights how the Cubs have transformed from a team that won the offseason to one that owns the summer and maybe this fall. 

In his own understated way, Hendricks smashed any perceptions of that ceiling, performing at a level and with a consistency that matches the franchise’s young hitting stars, mirroring their baseball IQ and grounded nature, without the billboards and flair for social media. 

Hendricks kept rolling on a beautiful Wednesday afternoon at Petco Park, knocking the San Diego Padres off-balance and finishing the three-game sweep with a 6-3 victory. That pushed the Cubs to 36 games over .500 for the first time since finishing their 1945 pennant-winning season at 98-56. The best team in baseball could play a little over .500 (19-17) down the stretch and still reach 100 wins.

A Dartmouth College graduate with an Ivy League degree in economics helped create all this momentum – and certainly knows what he wants to do on the mound – but Hendricks as an ace still seems beyond the wildest internal preseason projection.

“I thought he ended really well last year and that there was a lot to look forward to,” manager Joe Maddon said. “He’s just taken it to another level right now. He’s in that 26-27-year-old range where a young pitcher who’s had some major-league experience can really find his next level. And I think that’s what’s going on. He’s such a wonderful student. The difference between last year and this year is the confidence thing: ‘I belong here. I can do this. I’m one of the best.’ 

“A lot of our guys are going through that moment right now. And I think that’s what you’re seeing out of Kyle. I’ve talked about the couple tweaks he’s made regarding the four-seam fastball and curveball usage. That makes him a little bit different. But more than anything, I think he believes he’s among the best right now.”

The Padres (53-74) looked a little checked out and didn’t really put much pressure on a Cubs team that should get an adrenaline boost this weekend at Dodger Stadium. Dexter Fowler and Kris Bryant opened the game with back-to-back doubles before Ben Zobrist lined a two-run triple into the right-center field gap. Within six minutes of Paul Clemens’ first pitch, Jorge Soler’s sacrifice fly made it 3-0.

Hendricks hasn’t allowed more than three earned runs in a start since May 17, a run of 17 straight outings that has sliced his ERA from 3.51 to 2.19 while pushing his record to 12-7.

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Hendricks hides his emotions and didn’t get flustered when the Padres put the leadoff man on base in each of the first four innings, working around the traffic to limit San Diego to two runs and finish with eight strikeouts. 

Hendricks made it through six innings – he’s now gone at least five in each of his 24 starts this year – after beginning the day with a FanGraphs soft-hit rate (26 percent of batted balls) that led the majors and would be the highest mark in the last five seasons.

Hendricks has to pitch a different game than Jake Arrieta, but with an 8-1 record and a 1.38 ERA in his last 13 starts, he might be this year’s breakthrough performer who helps carry the Cubs into October.

“I’m just trying to stay where I’m at and keep the consistency,” Hendricks said. “Keep my pitches feeling good, keep my command. It’s just staying in my routine and really not doing too much – not doing less – just kind of riding it out until I feel something change.”

How soon before Cubs make Javier Baez an everyday player?

How soon before Cubs make Javier Baez an everyday player?

SAN DIEGO — The airtight defensive alignment for October would have to include Javier Baez, a game-changing force moving in all directions. The Cubs have seen Baez make barehanded plays and laser throws, take charge on bunts and frustrate hitters with an uncanny ability to improvise and make split-second decisions.

Baez and Addison Russell are two of the best athletes in the entire game, Jake Arrieta said after Tuesday night’s win over the San Diego Padres, so put the ball in play and let those two middle infielders take over.

There could be playoff lineups where Baez starts at second base and bumps Ben Zobrist to the outfield. But manager Joe Maddon isn’t about to hand Baez an everyday job, sticking with the super-utility formula and versatile philosophy that’s helped the Cubs become the best team in baseball.

“It depends on how we morph as a group over the next couple years,” Maddon said Wednesday at Petco Park. “Right now, I like the way it’s working out. I like the fact that (Javy’s) getting rested (and) not playing every day. Look at his at-bats — they have gotten better, too. He is making adjustments or adaptations during the at-bat. He’s not just out of control every swing.”

Baez has channeled his aggressiveness, hitting .276 with 13 homers, 47 RBIs and 83 strikeouts through 343 plate appearances, becoming a more mature and well-rounded player at the age of 23.

“You’re seeing a lot of progress,” Maddon said. “Who knows if by playing sporadically this is becoming more part of who he is? As opposed to playing every day, maybe getting caught in the trap of not hitting well, whatever, and all of a sudden he takes it on defense. It’s natural progression. He’s an everyday player, there’s no question, in maybe a couple years.”

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The Geek Department and scouting reports will ultimately influence where Baez plays, because Maddon wants him wherever the ball will most likely be hit most often. When Jon Lester pitches, that can mean Baez starting at third base and Kris Bryant moving to the outfield.

The Cubs promised Zobrist the second-base job when he signed a four-year, $56 million contract, agreeing the focus on one position would help reduce the wear and tear on his body at the age of 35. The Cubs still need Zobrist’s switch-hitting skills and World Series experience in the lineup.

Maddon also wants to keep Jorge Soler involved — because he’s a presence other teams have to account for — and maybe that will mean sacrificing Jason Heyward’s Gold Glove defense in right field at times.

But Baez is the type of defender the Cubs will want to see out there in one-run, low-scoring playoff games.

“He’s unbelievable,” Bryant said. “Any ball hit his way — whether it’s in the air, on the ground, on line — you kind of just expect him to make the play and make it look good. That’s what he’s been doing all year. I certainly think he’s Gold Glove worthy, but he plays all over. I feel like there should be a utility man Gold Glove, because he definitely (deserves it).”