Exposing Wrigley Field and 'Undercover Boss'

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Exposing Wrigley Field and 'Undercover Boss'

Monday, Nov. 8, 2010
9:06 AM

By Patrick Mooney
CSNChicago.com

Todd Ricketts still hadn't seen the final version before it finally went to air Sunday night, after a long lead-in from NFL programming and "60 Minutes." That was a negotiating point between the Cubs and CBS.

There was Ricketts in black glasses and a full beard selling hot dogs, working grounds crew and the parking lot, and being "fired" from his job hosing down the bathrooms.

By the end, an ownership group that can be guarded with the media didn't have anything to worry about with "Undercover Boss," which amounted to a huge advertisement for Wrigley Field.

"They needed to have full editorial control," Ricketts said Sunday night at Harry Caray's in Wrigleyville, where he watched the episode with his family and Cubs executives and staffers. "Inevitably, there would be something that we wanted to change or add (or take out). And so we caved and we let it go.

"I never felt nervous that it would turn out poorly. You just want to have control over what gets exposed and CBS was like: 'This is a feel-good show. We're not out to make anybody look bad. You're the narrator. The employees are the stars. That's how it will be.'"

Actually owning the Cubs does not come with an easy-to-follow script. This season would have seemed like a reality show even without the cameras following around a member of the team's board of directors.

There was the enigmatic pitcher in anger-management counseling (Carlos Zambrano), the rookie outfielder laying in a hospital bed (Tyler Colvin), the manager going home to take care of his family (Lou Piniella) and the Hall of Famer estranged from the organization (Ryne Sandberg).

They served caviar in the clubhouse and put a yellow noodle steps away from Wrigley Field's iconic marquee. And it didn't matter -- fans wanted their picture taken next to both.

"Undercover Boss," which has profiled executives from NASCAR, Frontier Airlines, and the hotel and resort industries, stayed away from the biggest names in the organization and gave a behind-the-scenes glimpse at its workers.

It gave a brief biographical sketch of Ricketts, the youngest of the four siblings who control the team. Tom is the chairman and face of ownership. Laura is an attorney and active in Democratic politics. Pete once ran for the U.S. Senate in Nebraska on the Republican ticket.

Todd, whose investments include a chain of bike shops in the northern suburbs, admitted that his role is undefined within the organization. He used to sit out in the bleachers as a Loyola University student, and for this he moved back into a Wrigleyville apartment, like he did some 20 years ago.

The White Sox had their reality show on the MLB Network, but Ricketts indicated that the Cubs don't have any other television projects currently in development. And whatever he learned filming during those several days near the end of a disappointing season won't really influence some of the big-picture issues surrounding the stadium.

"I don't know if anything will be really dramatically changed based on the stuff we found here," Ricketts said. "It's really just getting to know the people that work at Wrigley, exposing to the country how great they are, and (getting) Cubs fans to get a good inside look at what happens at Wrigley when they're not around."

Those employees work seasonal jobs that are not glamorous on nights and weekends. Ricketts found one a paid internship in the marketing department. Another got his classes paid for, and the one who cut loose Ricketts will receive a vacation to spring training with his family.

It has been a little more than a year since the Ricketts family purchased the Cubs and Wrigley Field -- and a stake in Comcast SportsNet -- from Tribune Co. for approximately 845 million. The group has been strategic and deliberate.

In a soft economy and a difficult political climate, the Cubs campaigned hard enough to get plans for new training facilities approved by voters in Mesa, Ariz.

After a 75-87 season that could have been much worse -- and heading into Year 103 without a World Series title -- they managed to add a new, more expensive pricing tier for select home games without a backlash because their message was that overall ticket prices would essentially remain flat in 2011.

In their final analysis, the exposure from CBS, and what it could mean to the brand, outweighed the perception of what it might look like.

"We didn't jump at it right away when they came," Ricketts said. "The big hang-up we had at that moment (was) we were concerned that it might be taken negatively that the team's not performing well, but yet we're filming these TV shows around Wrigley.

"My explanation to that is: I'm not out there pitching. I'm not playing."

Patrick Mooney is CSNChicago.com's Cubs beat writer. Follow Patrick on Twitter @CSNMooney for up-to-the-minute Cubs news and views.

For Cubs, winter meetings will be all about the hunt for pitching 

For Cubs, winter meetings will be all about the hunt for pitching 

As the Cubs prepare for the winter meetings outside Washington, D.C., their messaging might as well be: It’s the pitching, stupid.

This is an arms race that will never end, the Cubs trying to defend their first World Series title in 108 years, build out a bullpen that looked pretty thin by November and target the kind of young starter who could help anchor their rotation for years to come, ensuring Wrigleyville remains baseball’s biggest party.

The Cubs signed Brian Duensing to a one-year, $2 million contract on Friday, placing a small bet on a lefty specialist who spent parts of last season on the Triple-A level but made a good enough impression during his 13-plus innings with the Baltimore Orioles.

As executives, scouts, agents and reporters begin to flood into National Harbor on Sunday, the Cubs will intensify their search for pitching, everything from headliners to insurance policies to prospects.

“That’s been the significant bulk of our efforts,” general manager Jed Hoyer said, “It’s definitely not going to be through lack of trying on our part to make that kind of deal. That’s now. That’s at the deadline.”  

The Cubs are preparing for Opening Day 2018, when Jake Arrieta will probably be in a different uniform after signing his megadeal, John Lackey might be kicking back in Texas and enjoying retirement and Jon Lester will be 34 years old with maybe 2,300 innings on his odometer. 

The Cubs have unwavering faith in their pitching infrastructure at the major-league level, from the scouting and analytic perspectives that identified the right sign-and-flip deals during the rebuilding years to the coaching staff that helped mold Kyle Hendricks into a Cy Young Award finalist and a World Series Game 7 starter.

Mike Montgomery notched the final out against the Cleveland Indians and the Cubs see him as their next big project. The lefty checks so many of their boxes, from age (27) to size (6-foot-5) to pedigree (former first-round pick/top prospect) to the change-of-scenery confidence boost/mental reset.

Forget about the White Sox trading Chris Sale to the North Side and don’t just think about obvious names or trade partners. Maybe it’s making a deal for a guy you never heard of before and sifting through the non-tender bin. (As expected, the Cubs offered contracts to arbitration-eligible pitchers Arrieta, Hector Rondon, Pedro Strop and Justin Grimm before Friday’s deadline. Their 40-man roster stands at 35 after non-tendering lefties Gerardo Concepcion and Zac Rosscup, right-hander Conor Mullee and infielder Christian Villanueva.)

Remember how team president Theo Epstein framed the Montgomery trade with the Seattle Mariners this summer – comparing him to All-Star reliever Andrew Miller – and that gives you an idea of how they can address their pitching deficit this winter. 

“If your scouts do a good job of identifying the guys who are trending in the right direction – and you’re willing to take a shot – sometimes there’s a big payoff at the end,” Epstein said.   

While the Cubs did Jason Hammel a favor by cutting him loose and allowing him to explore the market as one of the best pitchers in an extremely weak class of free agents, Montgomery has only 23 big-league starts on his resume. 

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The Cubs had five starters make at least 29 starts this year, while four starters accounted for 30-plus starts in 2015, a remarkable run that led to 200 wins.

“As we’ve talked about so many times,” Hoyer said, “we do have an imbalance in our organization – hitting vs. pitching – and we’re trying to make sure we can accumulate as much pitching depth as possible. 

“We were very healthy this year, which was wonderful and a big part of why we won the World Series. I don’t think you can always count on that kind of health every single year. Building up a reservoir of depth – preferably guys you can option (to the minors) – is something (we’re trying) to accomplish.”  

The Cubs have Jorge Soler stuck in a crowded outfield plus the types of interesting prospects who appear to be blocked – catcher Victor Caratini, third baseman Jeimer Candelario, infielder/outfielder Ian Happ – to make relatively painless trades for pitching (if not the kind of blockbuster deal that dominates coverage of the winter meetings).

Lefty reliever Brett Cecil getting a four-year, $30.5 million deal and no-trade protection from the St. Louis Cardinals became another sign of how shallow this free-agent pool is for starting pitchers and a reflection of a postseason where the bullpen became a major storyline.

The idea of Kenley Jansen intrigues the Cubs – and Aroldis Chapman made a favorable impression during his three-plus months with the team – but Epstein’s front office already made the major upgrades for 2017 by spending nearly $290 million on free agents after the 2015 playoff run. Philosophically, the Cubs also see smarter long-term investments than trying to win a bidding war for a guy who might throw 70 innings a year. 

With that in mind, the Cubs could get creative and have looked at free agent Greg Holland, a two-time All-Star closer with the Kansas City Royals who didn’t pitch this year after having Tommy John surgery on his right elbow.  

Remember that Chapman left the New York Yankees and joined a team that had a 56-1 record when leading entering the ninth inning. If Hector Rondon, Pedro Strop and Carl Edwards Jr. can’t handle the late shifts, then the Cubs could always go out and trade for another closer in the middle of a pennant race.    

The Cubs have the luxuries of time, zero pressure from ownership, their fan base or the Chicago media and a stacked, American League-style lineup. 

“Right now, we could go play from an offensive standpoint and feel very good about our group,” Hoyer said. “We’re going to still continue to look to improve the depth in our bullpen, improve the depth in our starting rotation. Those are things that probably never go away. You probably never stop trying to build that depth.” 

What will LeBron James wear to pay up on Cubs World Series bet with Dwyane Wade?

What will LeBron James wear to pay up on Cubs World Series bet with Dwyane Wade?

LeBron James is coming to town, and he will be all decked out in Cubs gear.

The Cavs are in Chicago to take on the Bulls Friday night at the United Center and it's time for LeBron to pay up on his World Series bet with Dwyane Wade.

The two former teammates made the wager during the World Series as LeBron's hometown Indians took on Wade's hometown Cubs, with the loser wearing the winning baseball team's gear when they showed up in the opposing city. This is LeBron's first trip to Chicago this season.

Wade and LeBron already acknowledged they're having fun with this and have a whole spectacle planned with a national TV audience.

LeBron told the Akron Beacon Journal he's not going to try to take the easy way out and just toss on a Cubs jersey. He is planning socks, hat, pants and possibly more. But he won't wear cleats or bring a glove with him.

[SHOP CUBS: Get your World Series champions gear right here]

When the Cubs won it all a month ago Friday, Wade posted an Instagram photo of LeBron wearing a Cubs uniform:

And ESPN had a cutout of LeBron sporting a No. 23 Cubs road gray jersey outside the United Center Friday morning:

CSN Bulls Insider Vincent Goodwill wonders whether LeBron will don signature Joe Maddon glasses, too.

This is gonna be fun, you guys.