Exposing Wrigley Field and 'Undercover Boss'

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Exposing Wrigley Field and 'Undercover Boss'

Monday, Nov. 8, 2010
9:06 AM

By Patrick Mooney
CSNChicago.com

Todd Ricketts still hadn't seen the final version before it finally went to air Sunday night, after a long lead-in from NFL programming and "60 Minutes." That was a negotiating point between the Cubs and CBS.

There was Ricketts in black glasses and a full beard selling hot dogs, working grounds crew and the parking lot, and being "fired" from his job hosing down the bathrooms.

By the end, an ownership group that can be guarded with the media didn't have anything to worry about with "Undercover Boss," which amounted to a huge advertisement for Wrigley Field.

"They needed to have full editorial control," Ricketts said Sunday night at Harry Caray's in Wrigleyville, where he watched the episode with his family and Cubs executives and staffers. "Inevitably, there would be something that we wanted to change or add (or take out). And so we caved and we let it go.

"I never felt nervous that it would turn out poorly. You just want to have control over what gets exposed and CBS was like: 'This is a feel-good show. We're not out to make anybody look bad. You're the narrator. The employees are the stars. That's how it will be.'"

Actually owning the Cubs does not come with an easy-to-follow script. This season would have seemed like a reality show even without the cameras following around a member of the team's board of directors.

There was the enigmatic pitcher in anger-management counseling (Carlos Zambrano), the rookie outfielder laying in a hospital bed (Tyler Colvin), the manager going home to take care of his family (Lou Piniella) and the Hall of Famer estranged from the organization (Ryne Sandberg).

They served caviar in the clubhouse and put a yellow noodle steps away from Wrigley Field's iconic marquee. And it didn't matter -- fans wanted their picture taken next to both.

"Undercover Boss," which has profiled executives from NASCAR, Frontier Airlines, and the hotel and resort industries, stayed away from the biggest names in the organization and gave a behind-the-scenes glimpse at its workers.

It gave a brief biographical sketch of Ricketts, the youngest of the four siblings who control the team. Tom is the chairman and face of ownership. Laura is an attorney and active in Democratic politics. Pete once ran for the U.S. Senate in Nebraska on the Republican ticket.

Todd, whose investments include a chain of bike shops in the northern suburbs, admitted that his role is undefined within the organization. He used to sit out in the bleachers as a Loyola University student, and for this he moved back into a Wrigleyville apartment, like he did some 20 years ago.

The White Sox had their reality show on the MLB Network, but Ricketts indicated that the Cubs don't have any other television projects currently in development. And whatever he learned filming during those several days near the end of a disappointing season won't really influence some of the big-picture issues surrounding the stadium.

"I don't know if anything will be really dramatically changed based on the stuff we found here," Ricketts said. "It's really just getting to know the people that work at Wrigley, exposing to the country how great they are, and (getting) Cubs fans to get a good inside look at what happens at Wrigley when they're not around."

Those employees work seasonal jobs that are not glamorous on nights and weekends. Ricketts found one a paid internship in the marketing department. Another got his classes paid for, and the one who cut loose Ricketts will receive a vacation to spring training with his family.

It has been a little more than a year since the Ricketts family purchased the Cubs and Wrigley Field -- and a stake in Comcast SportsNet -- from Tribune Co. for approximately 845 million. The group has been strategic and deliberate.

In a soft economy and a difficult political climate, the Cubs campaigned hard enough to get plans for new training facilities approved by voters in Mesa, Ariz.

After a 75-87 season that could have been much worse -- and heading into Year 103 without a World Series title -- they managed to add a new, more expensive pricing tier for select home games without a backlash because their message was that overall ticket prices would essentially remain flat in 2011.

In their final analysis, the exposure from CBS, and what it could mean to the brand, outweighed the perception of what it might look like.

"We didn't jump at it right away when they came," Ricketts said. "The big hang-up we had at that moment (was) we were concerned that it might be taken negatively that the team's not performing well, but yet we're filming these TV shows around Wrigley.

"My explanation to that is: I'm not out there pitching. I'm not playing."

Patrick Mooney is CSNChicago.com's Cubs beat writer. Follow Patrick on Twitter @CSNMooney for up-to-the-minute Cubs news and views.

Why Cubs are excited for pitching prospect Dylan Cease: He's 'throwing lightning bolts'

Why Cubs are excited for pitching prospect Dylan Cease: He's 'throwing lightning bolts'

Theo Epstein's front office is heading into Year 6 with the Cubs and they're finally talking about a pitcher as one of the organization's most exciting prospects.

That's how senior vice president of scouting and player development Jason McLeod framed his Dylan Cease report to fans at the Cubs Convention at the Sheraton Grand Chicago last weekend.

It was a tongue-in-cheek summation from McLeod after he spent the previous few minutes fawning over Cease, the Cubs' sixth round pick in 2014.

Of course, McLeod and the Cubs can poke fun at the lack of impact pitching the farm system has developed when the homegrown position players like Kris Bryant and Kyle Schwarber just helped lead the franchise to its first World Series championship in over a century.

Cease, however, has been one of the more intriguing Cubs prospects for years — a right-handed pitcher capable of touching 101 mph on the radar gun.

"This guy is throwing lightning bolts out of his arm," McLeod said. "It's really exciting. But we also understaned he's only in Low-A this year, so he's far away."

The Cubs expect Cease to pitch for Class-A South Bend in 2017 after spending last season pitching for short-season Eugene and the 2015 campaign working in the rookie league in Arizona.

Cease — who just turned 21 in late December — put up some impressive numbers at both stops in the Cubs system, posting a 2.36 ERA and 1.165 WHIP to go along with a whopping 91 strikeouts in 68.2 innings. He also only surrendered one homer and walked more batters (41) than reached via a basehit (39).

Control is obviously an issue for Cease, but the upside is evident.

"He's so far away," McLeod said. "He's gonna go into 2017 as a starter. As with a lot of young guys, it's gonna come down to command and depend on that third pitch and the ability to land them for strikes.

"It's a special arm. He can pitch 95-100 mph with a big power curveball. He's unlike anyone else we have in our system since we've been here in terms of pure stuff."

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One fan compared Cease to Carl Edwards Jr. in terms of their lanky build and high velocity, setting McLeod up for a layup joke.

"Well, Dylan is much stronger physically than CJ is...as is everybody in this room," McLeod said as the ballroom filled with laugher. "Don't tell [CJ] I said that. 

"They have different body types, obviously. Carl is long and lanky and Dylan has probably put on 20 pounds since we drafted him, so he's more like 6-foot-2, 190."

By comparison, Edwards — who goes by "The String Bean Slinger" for his slight build — is listed at 6-foot-3, 170 pounds.

Edwards was drafted in the 48th round in 2011 and spent his whole minor-league career as a starting pitcher until the Cubs converted him to a reliever in 2015.

Cease may eventually go down the same path, but the Cubs are going to give him every opportunity to make it as a starter first.

Cease was one of the top pitchers available in the 2014 draft, but his stock took a hit when he was forced to undergo Tommy John surgery on his pitching elbow while at Milton High School in Georgia.

That scared off a lot of teams — as did the potential signability issues with college offers looming — but the Cubs took a chance and have now watched Cease soar to a top prospect in the system (No. 4 by Baseball America; No. 7 by FanGraphs and Baseball Prospectus) despite the cautious approach and lack of innings in professional ball.

"We have to thank Kyle Schwarber, actually, as one of the main reasons we got to sign Dylan Cease," McLeod said. "Because we took Kyle fourth overall, we were able to save money on the selection with him, which gave us the resources to go get Dylan Cease.

"He was a Top 10 pick in the draft — a high school arm that got hurt, fell down to the fifth round and he had a commitment to Vanderbilt, I think it was, and we were able to use the money we saved from Kyle.

"Just another reason to love Kyle Schwarber."

Joe Maddon’s messaging to Cubs before the 2017 campaign

Joe Maddon’s messaging to Cubs before the 2017 campaign

Joe Maddon's Washington itinerary didn't include an hour-long sit-down with Chuck Todd for NBC's "Meet the Press." There would be no rehashing the manager's Game 7 decisions as he stood outside the West Wing, though the second question during the media stakeout involved "last year's team" and how the 2017 Cubs are prepared to defend a World Series title.

"You're already there, huh?" Maddon said to a CNN reporter, minutes after President Barack Obama's final official White House event ended on Martin Luther King Jr. Day. 

But last year's team is gone — preserved now in highlight films and the hearts and minds of generations of Cub fans — even if so many familiar faces will be in Mesa when pitchers and catchers officially report to Arizona on Valentine's Day.

It would be impossible to replicate everything that made the 2016 Cubs so special. Baseball has its own relentless pace and the dynamics are constantly shifting. (Remember when players were passive-aggressively complaining about Maddon's spring-training approach during the final week of a 103-win regular season?) The clubhouse chemistry will inevitably feel different after climbing a Mount Everest of professional sports.

"A mind once stretched has a very difficult time going back to its original form," Maddon said. "We're motivated by it. We want to do it again, of course. There's no question we're trying to do that.

"I'm really leaning on the phrase or the thought of being uncomfortable. I want us to be uncomfortable. I think the moment you get into your comfort zone after having such a significant moment in your life like that, the threat is that you're going to stop growing.

"So I really want us to be uncomfortable. I really want to continue (to see) a pattern of growth and really try to get at them very quickly again."

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Can Jason Heyward recover from one of the worst offensive seasons in the majors last year? Is Willson Contreras ready to be a frontline catcher? Will Javier Baez have to adjust back to being a role player after becoming a playoff superstar? Does Kyle Schwarber in the leadoff spot and Albert Almora Jr. and Jon Jay in a center-field timeshare represent an upgrade over Dexter Fowler?

If healthy, Wade Davis should be a trusted, lower-maintenance closer than Aroldis Chapman, with an advanced approach to pitching and more clubhouse presence. As a staff, the Cubs will have to bounce back from pitching into early November (or not, in the case of the relievers Maddon didn't trust during the playoffs).

As it stands, Jon Lester (33) and John Lackey (38) have already combined to throw almost 5,000 innings in The Show (including the postseason). Jake Arrieta will have to deal with the pressure of playing for his megadeal in his final season before becoming a free agent.

The drop-off after Mike Montgomery — and it's still mostly projected potential with the No. 5 starter — appears to be very steep in an organization that doesn't have any high-end pitching prospects in the upper levels of the farm system.

After painting the bull's-eye on the chest and turning "Embrace The Target" and "Try Not To Suck" into viral T-shirts, a guy who hates meetings is still working on his themes for this campaign.

"I'm really rotating around the thought of authenticity," Maddon said. "I talked about it a lot last year, the fact that I think authenticity has a chance to repeat itself without even trying. It's part of who you are. It's not fabricated. It's real.

"I've talked about our guys a lot the last couple years. I think one of our strongest qualities is the authentic component of our players. So I'm really focusing on that word right now. Again, that's a great word to bring an entire message from (when) you get in front of the group that first day in spring training.

"I kind of just think like authenticity happens. And let's work it from there."

The costumes should be in midseason form with Maddon planning a house party around Tampa's Gasparilla Pirate Festival before driving his RV from Florida to Arizona.

Maddon will turn 63 on Feb. 8 and have to keep evolving, just like his players, who might outgrow some of those gimmicks. But the Cubs are still a reflection of their future Hall of Fame manager.

Amid all the uncertainty in Washington, Maddon wouldn't touch a question about what advice he would give Donald Trump before Friday's inauguration.

"I'm not even going to go anywhere close to that," Maddon said. "I will say this: I have a lot of respect of the office.

"At the end of the day, just have a lot of respect for the office, regardless of your political persuasion. My point would be to encourage people to really respect the office and let's see what we get done here over the next four years."