Exposing Wrigley Field and 'Undercover Boss'

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Exposing Wrigley Field and 'Undercover Boss'

Monday, Nov. 8, 2010
9:06 AM

By Patrick Mooney
CSNChicago.com

Todd Ricketts still hadn't seen the final version before it finally went to air Sunday night, after a long lead-in from NFL programming and "60 Minutes." That was a negotiating point between the Cubs and CBS.

There was Ricketts in black glasses and a full beard selling hot dogs, working grounds crew and the parking lot, and being "fired" from his job hosing down the bathrooms.

By the end, an ownership group that can be guarded with the media didn't have anything to worry about with "Undercover Boss," which amounted to a huge advertisement for Wrigley Field.

"They needed to have full editorial control," Ricketts said Sunday night at Harry Caray's in Wrigleyville, where he watched the episode with his family and Cubs executives and staffers. "Inevitably, there would be something that we wanted to change or add (or take out). And so we caved and we let it go.

"I never felt nervous that it would turn out poorly. You just want to have control over what gets exposed and CBS was like: 'This is a feel-good show. We're not out to make anybody look bad. You're the narrator. The employees are the stars. That's how it will be.'"

Actually owning the Cubs does not come with an easy-to-follow script. This season would have seemed like a reality show even without the cameras following around a member of the team's board of directors.

There was the enigmatic pitcher in anger-management counseling (Carlos Zambrano), the rookie outfielder laying in a hospital bed (Tyler Colvin), the manager going home to take care of his family (Lou Piniella) and the Hall of Famer estranged from the organization (Ryne Sandberg).

They served caviar in the clubhouse and put a yellow noodle steps away from Wrigley Field's iconic marquee. And it didn't matter -- fans wanted their picture taken next to both.

"Undercover Boss," which has profiled executives from NASCAR, Frontier Airlines, and the hotel and resort industries, stayed away from the biggest names in the organization and gave a behind-the-scenes glimpse at its workers.

It gave a brief biographical sketch of Ricketts, the youngest of the four siblings who control the team. Tom is the chairman and face of ownership. Laura is an attorney and active in Democratic politics. Pete once ran for the U.S. Senate in Nebraska on the Republican ticket.

Todd, whose investments include a chain of bike shops in the northern suburbs, admitted that his role is undefined within the organization. He used to sit out in the bleachers as a Loyola University student, and for this he moved back into a Wrigleyville apartment, like he did some 20 years ago.

The White Sox had their reality show on the MLB Network, but Ricketts indicated that the Cubs don't have any other television projects currently in development. And whatever he learned filming during those several days near the end of a disappointing season won't really influence some of the big-picture issues surrounding the stadium.

"I don't know if anything will be really dramatically changed based on the stuff we found here," Ricketts said. "It's really just getting to know the people that work at Wrigley, exposing to the country how great they are, and (getting) Cubs fans to get a good inside look at what happens at Wrigley when they're not around."

Those employees work seasonal jobs that are not glamorous on nights and weekends. Ricketts found one a paid internship in the marketing department. Another got his classes paid for, and the one who cut loose Ricketts will receive a vacation to spring training with his family.

It has been a little more than a year since the Ricketts family purchased the Cubs and Wrigley Field -- and a stake in Comcast SportsNet -- from Tribune Co. for approximately 845 million. The group has been strategic and deliberate.

In a soft economy and a difficult political climate, the Cubs campaigned hard enough to get plans for new training facilities approved by voters in Mesa, Ariz.

After a 75-87 season that could have been much worse -- and heading into Year 103 without a World Series title -- they managed to add a new, more expensive pricing tier for select home games without a backlash because their message was that overall ticket prices would essentially remain flat in 2011.

In their final analysis, the exposure from CBS, and what it could mean to the brand, outweighed the perception of what it might look like.

"We didn't jump at it right away when they came," Ricketts said. "The big hang-up we had at that moment (was) we were concerned that it might be taken negatively that the team's not performing well, but yet we're filming these TV shows around Wrigley.

"My explanation to that is: I'm not out there pitching. I'm not playing."

Patrick Mooney is CSNChicago.com's Cubs beat writer. Follow Patrick on Twitter @CSNMooney for up-to-the-minute Cubs news and views.

Preview: Arrieta, Cubs aim to stay hot vs. Pirates Wednesday on CSN

Preview: Arrieta, Cubs aim to stay hot vs. Pirates Wednesday on CSN

Jake Arrieta takes the hill as the Cubs continue their series against the Pittsburgh Pirates on Wednesday, and you can catch all the action on CSN at 6 p.m. Then catch first pitch with Len Kasper and Jim Deshaies. Be sure to stick around after the final out to get analysis and player reaction on Cubs Postgame Live.

Starting pitching matchup: Jake Arrieta (18-7, 2.85 ERA) vs. Jameson Taillon (4-4, 3.49 ERA)

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Why Kris Bryant is such a money player for this Cubs team

Why Kris Bryant is such a money player for this Cubs team

PITTSBURGH — Dressed in a towel, Chris Coghlan walked through PNC Park’s visiting clubhouse late Monday night and saw the group of reporters around Kris Bryant. Coghlan wanted to get paid and talked over the interview: “Did you put it in my locker? I didn’t see anything when I got in.”

The Cubs had just won their 100th game for the first time in 81 years. Before that 12-2 victory over the Pittsburgh Pirates, Bryant promised Coghlan all the cash in his wallet — the meal money for this entire road trip — if the leadoff guy scored on his 100th RBI.

“He still hasn’t paid me, by the way,” Coghlan said Wednesday afternoon, hours before blasting a bases-loaded triple in the second inning of a 6-4 win. “I won’t take his money. He said he would, (but) I’m going to bust him. I just want to make him pull it out. That’s all.”

Coghlan understood how much it bothered Bryant to finish last year with 99 RBIs, how anxious he could get while being stuck on that same number again for almost a week. Once Bryant notched his 100th and 101st RBIs with his 39th home run, one of the first postgame questions was about getting No. 40.

“That’s how the world works,” Coghlan said. “Trust me, that’s on his list, to knock that off. Trust me, this guy wants to win the MVP, too.

“I think he’s going to win the MVP. But that’s how the world works: OK, now it’s 40 (homers). But if he hits like three in the next five games, (what about) 45? That’s just the way it is. You’ll never change that.

“You want to embrace that, because that’s how you don’t get complacent. But I think contentment is a wonderful attribute to obtain. And there’s a huge difference between contentment and complacency. In our society, we forget that and put the two together.”

Coghlan knows that he doesn’t have Bryant’s all-world talent, but he still recognizes the serious attitude and singular focus. At the age of 31, Coghlan has perspective as someone who became the National League’s Rookie of the Year with the Florida Marlins in 2009, got non-tendered four years later, had to sign a minor-league deal with the Cubs and got traded to and from the Oakland A’s within four months this year.

“KB is very goal-driven — that’s what makes him successful,” Coghlan said. “He has the highest expectations. What I joke with him about is (that) even when you accomplish what you want, there’s always something next that presents itself.

“But now that I’ve gotten a little older, I’ve realized: Man, there are some times I wish I would have enjoyed the moment a little bit more. Because now when you look back, you realize how tough it was.

“That’s what I try to tell him a lot — just enjoy it. I try to get him to laugh and smile because he doesn’t laugh that much. He doesn’t smile all the time.

“He’ll smile for a game-winner, but a regular one, it’s just, ‘Oh, you know, no big deal.’”

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Coghlan got an early scouting report on Bryant while having dinner with Scott Boras, the super-agent who represents several high-profile Cubs. Of course, Bryant probably would have hit the 100-RBI mark last season if the Cubs hadn’t stashed him at Triple-A Iowa for the first eight games, gaining an extra year of club control through 2021 and pushing back his free-agent clock.

“I remember talking about it with Scott,” Coghlan said. “They were like: ‘Yeah, this guy is off the charts with what he can do.’ But the No. 1 thing that we always heard was talking about how good of a kid he was. (Scott) was like: ‘You’re going to love him, because he’s just such a good kid.’

“That’s what the Cubs do so well. I think Theo (Epstein) does that so well (putting the pieces together). It’s not just about your skill set. It’s what type of teammate you are, and that stuff matters when you have to live with each other for seven, eight months a year.”

Ever since Epstein’s front office chose Bryant with the No. 2 overall pick in the 2013 draft out of the University of San Diego, Cubs fans expected a franchise player who would deliver the first World Series title in more than a century.

Bryant is following up his Rookie of the Year campaign with: a second All-Star selection at third base, the versatility to play all over the outfield and shift across the infield, 120 runs scored, a .295 batting average that’s 20 points higher than last season, a .953 OPS that’s almost 100 points higher than last season and almost 50 fewer strikeouts than his league-leading 199 in 2015.

“It’s phenomenal,” Coghlan said. “That second year, you have so many questions you have to answer. He’s in a big market, too. I was in a smaller market, but what does help him is there are so many other stars around and stories to talk about. I remember my second year, after every game — regardless of what I did — I had to answer for the team.

“What’s remarkable is his adjustments, and I don’t think people talk about it enough. They just think it’s because he’s so great and he’s always done it.

“(But) from watching, I can see his strikeout numbers are down. His swing and miss in the zone is down. He’s covering more pitches. Before, (you knew he would) have to keep making adjustments, because once they figure out his weakness, they’re going to expose that, and they did that at times last year.

“Now you look at him, you’re like: Bro, this is a whole ‘nother step forward. This is getting close to being epic.”