Chicago Cubs

Exposing Wrigley Field and 'Undercover Boss'

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Exposing Wrigley Field and 'Undercover Boss'

Monday, Nov. 8, 2010
9:06 AM

By Patrick Mooney
CSNChicago.com

Todd Ricketts still hadn't seen the final version before it finally went to air Sunday night, after a long lead-in from NFL programming and "60 Minutes." That was a negotiating point between the Cubs and CBS.

There was Ricketts in black glasses and a full beard selling hot dogs, working grounds crew and the parking lot, and being "fired" from his job hosing down the bathrooms.

By the end, an ownership group that can be guarded with the media didn't have anything to worry about with "Undercover Boss," which amounted to a huge advertisement for Wrigley Field.

"They needed to have full editorial control," Ricketts said Sunday night at Harry Caray's in Wrigleyville, where he watched the episode with his family and Cubs executives and staffers. "Inevitably, there would be something that we wanted to change or add (or take out). And so we caved and we let it go.

"I never felt nervous that it would turn out poorly. You just want to have control over what gets exposed and CBS was like: 'This is a feel-good show. We're not out to make anybody look bad. You're the narrator. The employees are the stars. That's how it will be.'"

Actually owning the Cubs does not come with an easy-to-follow script. This season would have seemed like a reality show even without the cameras following around a member of the team's board of directors.

There was the enigmatic pitcher in anger-management counseling (Carlos Zambrano), the rookie outfielder laying in a hospital bed (Tyler Colvin), the manager going home to take care of his family (Lou Piniella) and the Hall of Famer estranged from the organization (Ryne Sandberg).

They served caviar in the clubhouse and put a yellow noodle steps away from Wrigley Field's iconic marquee. And it didn't matter -- fans wanted their picture taken next to both.

"Undercover Boss," which has profiled executives from NASCAR, Frontier Airlines, and the hotel and resort industries, stayed away from the biggest names in the organization and gave a behind-the-scenes glimpse at its workers.

It gave a brief biographical sketch of Ricketts, the youngest of the four siblings who control the team. Tom is the chairman and face of ownership. Laura is an attorney and active in Democratic politics. Pete once ran for the U.S. Senate in Nebraska on the Republican ticket.

Todd, whose investments include a chain of bike shops in the northern suburbs, admitted that his role is undefined within the organization. He used to sit out in the bleachers as a Loyola University student, and for this he moved back into a Wrigleyville apartment, like he did some 20 years ago.

The White Sox had their reality show on the MLB Network, but Ricketts indicated that the Cubs don't have any other television projects currently in development. And whatever he learned filming during those several days near the end of a disappointing season won't really influence some of the big-picture issues surrounding the stadium.

"I don't know if anything will be really dramatically changed based on the stuff we found here," Ricketts said. "It's really just getting to know the people that work at Wrigley, exposing to the country how great they are, and (getting) Cubs fans to get a good inside look at what happens at Wrigley when they're not around."

Those employees work seasonal jobs that are not glamorous on nights and weekends. Ricketts found one a paid internship in the marketing department. Another got his classes paid for, and the one who cut loose Ricketts will receive a vacation to spring training with his family.

It has been a little more than a year since the Ricketts family purchased the Cubs and Wrigley Field -- and a stake in Comcast SportsNet -- from Tribune Co. for approximately 845 million. The group has been strategic and deliberate.

In a soft economy and a difficult political climate, the Cubs campaigned hard enough to get plans for new training facilities approved by voters in Mesa, Ariz.

After a 75-87 season that could have been much worse -- and heading into Year 103 without a World Series title -- they managed to add a new, more expensive pricing tier for select home games without a backlash because their message was that overall ticket prices would essentially remain flat in 2011.

In their final analysis, the exposure from CBS, and what it could mean to the brand, outweighed the perception of what it might look like.

"We didn't jump at it right away when they came," Ricketts said. "The big hang-up we had at that moment (was) we were concerned that it might be taken negatively that the team's not performing well, but yet we're filming these TV shows around Wrigley.

"My explanation to that is: I'm not out there pitching. I'm not playing."

Patrick Mooney is CSNChicago.com's Cubs beat writer. Follow Patrick on Twitter @CSNMooney for up-to-the-minute Cubs news and views.

Cubs World Series Baby-Boom in full swing

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USA TODAY

Cubs World Series Baby-Boom in full swing

Technically... the Chicago Cubs became world champions on Nov. 3, 2016 at 12:47 a.m. 

Approximately... that was nine months ago.

Theoretically... there should be a lot of Anthony's and Kris's being born in Chicago right about now. 

Now, that last part may be a bit of a stretch, but what is not a stretch is the arrival of what the Cubs organization are calling 'World Championship Babies', and what a ring that has to it. 

This upswing in births has even garnered national attention, shown below

In a press release on Monday, the Cubs celebrated this correlation by announcing that babies born around now would receive membership to the 'Newborn Fan Club' as well as a Cubs “Rookie of the Year” onesie, Cubs pinstripe beanie cap, custom-made birth certificate and personalized Wrigley Field Marquee photo.

This mass membership growth will take place today, Wed., July 26 at Advocate Illinois Masonic Medical Center, 836 W. Wellington Ave, Chicago, Ill.

Is Schwar-Bombs an acceptable first name?

How Addison Russell saved the Cubs' season...for now

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USA TODAY

How Addison Russell saved the Cubs' season...for now

As the Cubs head to the South Side Wednesday night for Game 3 of Crosstown, they sit one-half game behind the Milwaukee Brewers in the National League Central and a season-high five games above .500.

But things could've been a lot different if not for Addison Russell.

The "what-if" game is a popular one among sports fans, especially around the water cooler or in the local bar. 

Joe Maddon plays that game only on rare occasions and while he didn't fully head down that path this past weekend, he did acknowledge the important role Russell and Willson Contreras have played in saving the Cubs' season.

Maddon's squad has burst out to a 9-2 start to the second half of 2017. And when asked about the team's 6-0 road trip coming out of the break, Maddon pointed to Russell's game-winning homer in the ninth inning of the first game in Baltimore — the game that started this hot stretch — and Contreras' game-saving block on a ball in the dirt in the ninth inning of the first game in Atlanta.

"That first night still, giving up that lead and then that home run by Addy, that was a real seminal moment potentially for the entire season," Maddon said. "I talked about it in Atlanta, the block by Contreras. Just two significant plays that have occurred on that recent trip.

"That could've turned that into a 4-2 trip as opposed to a 6-0 trip. Addy's homer and that block by Willson. Check out that block from Willson. It was a breaking ball from [closer Wade Davis] and it wasn't going good. It was not going good at that moment. Those are two plays on that trip that really stood out to me."

The Russell homer was key because the Cubs had burst out of the break — with freshly-acquired pitcher Jose Quintana in tow — with an 8-0 lead after the top of the third inning, but Mike Montgomery and the Cubs bullpen had allowed the Orioles back into the game. After Koji Uehara served up the tying home run in the bottom of the eighth, Russell lined a one-out shot over the left-centerfield fence off Brad Brach in the top of the ninth.

In Atlanta, Contreras' block came with the tying run on third base as Davis eventually secured the nail-biting save in a 4-3 Cubs victory.

Had the Cubs blown the lead in either game, it would've been a tough pill to swallow mentally for a team that struggled to a 43-45 record in the first half. Of course, Contreras' red-hot bat (.341 AVG, 1.133 OPS, 5 HR, 15 RBI since the Break) has helped those victories hold up.

Everybody had been looking for that "seminal moment" around the Cubs for the entire first half of the season. There are still more than two months left in the season, but if the Cubs truly have turned the corner, maybe it did all start on the field with Russell's homer.

"When the manager says at a certain point, the season completely turned on a good note for the team and you're part of that, that's a huge compliment, especially coming from Joe Maddon," Russell said. "Joe has a pretty good reason behind everything that he says. In that situation, just trying to put the barrel on the ball. 

"Get in position to have the other guys knock me in and get on base. That's kinda my goal. It's a huge complimient that he said that. I'm gonna have to ask him a little more about that."

While the Cubs' season may have turned around on Russell's shot to left center on July 14, he had actually started his own personal turnaround more than a month prior.

Since June 11, Russell has hit .291 with an .888 OPS in 35 games, collected 17 extra-base hits (11 doubles, six homers) and 15 RBI.

After a trying couple of months to start 2017 — both on a personal and professional level — Russell's season line looks very similar to last year's total. He has the same batting average (.238) and his slugging percentage is only two points off (.415 compared to .417 last season). The on-base percentage is lower (.304 compared to .321 in 2016) as Russell's walk rate is down, but the 23-year-old shortstop is proving that his slow start is in the past.

The confidence of a big, possibly season-saving home run could help give him a boost, as well.

"[Maddon] kind of gets a sense of how I go about my business and how I go about my game in general," Russell said. "Maybe he saw something that was ready to come out and just go with that the rest of the season."