Even though the losses don't affect their team in any way, shape or form, Cubs fans will root against the White Sox, and White Sox fans will root against the Cubs. It's just how things are in this city.
But Fisher Nuts' latest promotion should give fans on both sides of the city reason to root for their crosstown rivals. Whenever both the Cubs and White Sox win on the same day, Fisher Nuts will donate 500 to each team's charity. So maybe it's time to stash the schadenfreude and root for charity.
Also, no word yet on if Fisher will heavily use Nuts in their promotions.