How much for Wrigley Field's naming rights?

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How much for Wrigley Field's naming rights?

How much money are the Cubs leaving on the table by not renaming Wrigley Field?

That question was posed following today's announcement from the Chicago White Sox and U.S. Cellular that, while U.S. Cellular is selling its Chicago, St. Louis and central Illinois markets for a reported $480 million to SprintNextel, "U.S. Cellular Field" will remain unchanged. The White Sox signed the original deal with U.S. Cellular in 2003 for 68 million over 20 years, with the agreement paying the White Sox $3.4 million per season for the stadium's name, as well as an agreement to purchase significant advertising with the White Sox each season as a corporate sponsor?

So what about the stadium on the North Side?

Industry sources I spoke with all seem to believe that if a deal were to be completed to change the name it could generate $15-20 million a year, but they all cautioned that it comes with significant risk for the company that puts up the tremendous amount of money that it would take to reach an agreement.

"I can see the Cubs selling a secondary naming rights opportunity or perhaps naming each individual gate entrance to the stadium like the Yankees did. Something like Wrigley Field at 'XYZ park' would work, but the Cubs attract fans who want the Wrigley Field experience and if you change the name and you put in a Jumbotron, etc., how much does it change the experience of going to Wrigley Field, which is one of the last true old-time experiences in sports?" Jon Greenberg said.

One highly placed source who is a former owner who spoke to me on a condition of anonymity estimated that the Cubs are leaving an incredible amount of money on the table by staying at Wrigley Field and not selling naming rights to the stadium.

"There is no doubt in my mind that if the Cubs were willing to leave Wrigley Field and build a state-of-the-art stadium with all of the amenities that fans have come to expect these days, they would be able to make a deal in the range of $20-25 million per year," he said. "However, if I was running a major corporation and I was asked to buy the naming rights to a renovated Wrigley, I would not touch that deal because of the potential for negative backlash from the Cubs' huge fan base who have known that ballpark as Wrigley Field Field for nearly 100 years."

After playoff bullpen issues, Cubs again see Pedro Strop as a late-game force

After playoff bullpen issues, Cubs again see Pedro Strop as a late-game force

MESA, Ariz. – Inside Wrigley Field’s state-of-the-art clubhouse, the Cubs posted a blown-up image of the 2015 Sports Illustrated cover where Pedro Strop is high-stepping next to Kris Bryant down the third-base line, the mosh pit awaiting at home plate.

Between his tilted-hat look, chest-pounding celebrations and overall joy for the game, Strop sets an example for the younger guys in the bullpen and the Latin players in the clubhouse. Strop has been so valuable that Jake Arrieta could have never thrown a pitch in a Cubs uniform and Theo Epstein’s front office still would have considered the Scott Feldman trade with the Baltimore Orioles an absolute success.  

Yet when the long rebuild reached its apex – and manager Joe Maddon searched for World Series answers – Strop had already been marginalized in the bullpen. A freak injury – Strop heard a pop and tore the meniscus in his left knee while trying to slide and field a groundball in August – bumped him from his role as the seventh- or eighth-inning stopper.  

“It was a little difficult,” Strop said. “After I came back from my surgery, it was a different situation. But it’s something that you got to get used to and understand the situation, understand how deep our bullpen is and just go and fight whenever they ask you to.

“I don’t think it’s going to be a big deal.”  

During Sunday’s media session, Maddon dismissed any issues with Strop (2.85 ERA) or Hector Rondon, the former 30-save closer who strained his right triceps last summer and didn’t quite get his timing down for the playoffs. Down 3-1 in the World Series, Maddon summoned Aroldis Chapman to throw 97 pitches combined in Games 5, 6 and 7 against the Cleveland Indians.

“Listen, it’s not a lack of trust,” Maddon said. “(Strop) just got hurt. And when you get hurt like that at that time of the year, it’s hard to play catch-up. When guys get injured in-season and you get to the moment where you’re trying to win a championship, you got to put like personal feelings aside on both sides of it, whether you’re managing it or playing.

“I have nothing but trust. My God, the threat is when you have him, you want to use him too much, always. And the same thing with Ronnie. I talked to Ronnie about that – I don’t want to put him in a position. I think Rondon got hurt last year because part of it was my greediness on using him too much in the early part of the season.

“You really have to battle against that when you get guys that good. You want to use them all the time. (I have) a tremendous amount of trust in both of those guys. It’s just a matter of utilizing them properly and keeping them healthy.”

[MORE: What Joe Maddon wants to see next from Javier Baez]

Since the middle of the 2013 season, Strop has notched 84 holds for the Cubs, putting up a 2.68 ERA and a 0.984 WHIP to go with 254 strikeouts in 211-plus innings. At a time when a $10 billion industry is reassessing the value of high-leverage relievers, Strop will make $5.5 million this year before hitting the open market.

“You never know,” Strop said. “I would love to repeat the championship season and win another one here before I hit free agency. Hopefully, they want to bring me back. I really like the city of Chicago. I love the fans and I love my team and the coaches.

“After this season, it’s going to become business, so hopefully we can put something together.”  

What Joe Maddon wants to see next from Javier Baez

What Joe Maddon wants to see next from Javier Baez

MESA, Ariz. – In an alternate universe, Javier Baez might have become the goat after committing two errors in a World Series Game 7. But the young Cubs played without a sense of panic and wanted to write their own history.

Baez shrugged it off in Cleveland and homered off Cy Young Award winner Corey Kluber that night. Baez will be remembered as a breakout star from those playoffs, a game-changing defensive force with his mixture of lateral range, rocket-arm strength and instincts for tagging.

But there have also been times where manager Joe Maddon would like Baez to be a little more boring. The next stage of Javy Being Javy would be showing more of the consistency that made Addison Russell an All-Star shortstop at the age of 22. It may also partially explain why Maddon for now still sees Ben Zobrist as his primary second baseman, even after Baez started all 17 postseason games at that position.  

“You definitely continually speak about (how) you want guys to make the routine play routinely,” Maddon said Sunday at the Sloan Park complex. “I’ve often talked about lack of chrome. Gary DiSarcina (with the Angels) was the guy that really embedded that thought in my head, because he was so chrome-less and he was so good at the routine play. I used to always yell that at my infielders in instructional league: ‘No chrome!’

“Having said all that, Javy comes from a different background, and he has a flair about his game, so I don’t necessarily want to subtract that. But just have him understand the routine stuff has to be made routinely well.

“He’s very capable of that. I think as his game continues to develop and mature, you’ll see him make less mistakes, whether it’s that or sometimes even on the bases. He’ll make a spectacular play on the bases and then again do something that you don’t like. But I think that’s just part of his nature and his game.” 

Zobrist delivered a World Series MVP performance after signing a four-year, $56 million contract last winter with the idea that focusing on one position – instead of moving around as a super-utility guy – would help him age better.

“Last year, I played 147 games,” said Zobrist, who will turn 36 in May. “I don’t know what that number’s going to look like. You got to stay healthy. There were probably only a few games that I missed because there was physically something that was keeping me from playing.

“We’ll play it by ear. Some of those will have to do with if I’m a little tired and the matchup is right, maybe they’ll choose to give me an off day on certain days. But I know that there’s other times last year where – whether you’re tired or not – you got to be in there because that’s the matchup that works best for the club. So just make adjustments as the weeks and series go on.”

[MORE: After playoff bullpen issues, Cubs again see Pedro Strop as late-game force]

Maddon is already thinking of ways to rest Zobrist – who played into early November after helping the 2015 Royals win the World Series – on a team with so many versatile athletes. The Cubs could also try to go back to last year’s model, putting Baez wherever their scouting-and-data projections predicted the ball would be hit most that night.

“We have to balance a lot of different things out,” Maddon said. “(Javy’s) going to play some second, of course, and so will Zo. Zo’s going to be out there primarily, and then we’ll work Javy in there. But Zo can also do what he’s done in the past and play some outfield.

“What happens – and I hate to say it like (this) – but baseball has a very cruel way of determining things. I don’t want it to be any injuries. I’d rather have to figure all of this stuff out on a daily basis. Javy was so significant to the conclusion of last season. He’s going to be very significant again this year and years to come.

“It’s all in theory right now. Of course, he’s going to play. Of course, he’s going to play a lot. How it’s going to balance out? We’re not 100 percent sure yet. But he’s pretty darned good.”