MESA, Ariz. — The Cubs destroyed that “Lovable Loser” image years ago, no longer running the team like a mom-and-pop operation, squeezing the local government here for a brand-new spring-training facility and battling the rooftops, small businesses and City Hall for control of Wrigleyville.
A sleeping-giant franchise made the home-run hires, bringing in a guitar-playing, Ivy League-educated, future Hall of Fame executive to run baseball operations. A groovy, unconventional manager who loves the cameras and hates baseball’s unwritten rules would lead the team.
The players wouldn’t have to act like robots, with Theo Epstein’s culture and Joe Maddon’s attitude allowing them to express their individual personalities, show their emotions and design a Party Room inside Wrigley Field’s state-of-the-art clubhouse.
It’s too early to really feel the backlash — less than 48 hours before the defending World Series champs hold their first full-squad workout in Arizona — but the Cubs can sort of see it coming.
“I don’t know if the word’s ‘hated,’” Maddon said Thursday at the Sloan Park complex. But making a sense of swagger or arrogance part of this team’s identity? That’s Cub.
“It’s all about that,” Maddon said. “Just go back in history. I’ve often talked about the Dodgers when I came up in the minor leagues (with the Angels). Their uniforms were whiter than everybody else’s. They thought they were better than everybody else. And then they went out and they won all the time.
“I hated it, but I liked it at the same time. I think the Yankees have developed that kind of a culture. (With) teams that win — whether you even want to talk about the Patriots in football — it’s part of it.
“It’s not that you feel as though you’re just going to show up and throw your gloves out there and you’re going to win. That’s not the point. You gain this confidence based on winning — and there’s something to be said for knowing how to win.”
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Within the last two seasons, the Cubs have won 200 games, five playoff rounds and the franchise’s first World Series title since 1908. There still seemed to be a level of overexcitement, at times, in dissecting Maddon’s Game 7 decisions. Flashy, stylish players like Javier Baez and Willson Contreras will inevitably upset baseball’s fun police at some point this year.
After appearing all over the late-night talk-show circuit this offseason, this group is also positioned to be the next-generation version of the ’85 Bears in terms of seemingly unlimited marketing potential.
“The target grows bigger and bigger on this team,” pitcher Jake Arrieta said. “Even though people are gunning for us, we expect to win. We intend to see everybody’s best every time we step in between the lines.
“Dealing with pressure, I think, is a good thing. It shows you care. It’s an opportunity for guys to shine in big situations, especially trying to repeat and redo what we did last year. It’s possible. It’s definitely doable with the group we have here.”
Love it or hate it, this is the new normal, the Cubs starring as Major League Baseball’s glamor team.
“It works both ways,” Maddon said. “You’re going to get the group that absolutely jumps on the bandwagon, too. There’s a part of the world that wants to be attached to a winner. By the same token, there’s that group that’s always looking for somebody to fail.
“Regardless of the camp somebody may be in, for me, it’s about us, taking care of what we want to do, how we want to do it daily and creating the culture that we want. And then let people decide where they want to be with that.
“But I know (about) the genuine nature of our guys, the authentic nature of our players and their work ethic. I know we know what we’re all about — and that’s really what matters.”