Variables go into Cubs 2011 ticket pricing


Variables go into Cubs 2011 ticket pricing

Friday, Oct. 8, 2010
6:50 PM

By Patrick Mooney

The Cubs sifted through approximately five million pieces of data catalogued from 2005 on before setting ticket prices for next season. The review included box-office sales and transactions made through brokers like StubHub and Wrigley Field Premium.

What that means depends on what youre looking to buy, which is the entire point.

Overall, the average ticket price will essentially remain the same in 2011. To hit those numbers, the Cubs created a new marquee tier for 13 games with the highest demand. For those dates, tickets will rise roughly 12 percent from the year before.

This category will subsidize the other 68 games on the home schedule. More than 550,000 tickets or 17 percent of inventory will be listed at 20 or less next year. Less than 10 percent of tickets were valued that low in 2010.

Fans will still be able to buy 8 tickets on selected days. And there will be no significant increases to the remaining four tiers. Platinum will basically stay even, while prices for the less desirable gold, silver and bronze games will decrease by about eight percent.

The Cubs found that buying patterns are different in the bleachers than the grandstands and will make distinctions between the two areas. The number of bronze games, which represent the lowest-priced tier, will increase from six to 15 in the bleachers.

What an average season-ticket holder will see is flat, Cubs president Crane Kenney said Friday. The highest increase for a season-ticket holder will be about three percent if you had seats in certain sections. If youre in a different place, you might see a reduction in your invoice as much as six percent.

This strategy isnt easy to fit into a headline or a Twitter update, but it is a window into how Tom Ricketts will run this franchise. The chairman, an investment banker with two degrees from the University of Chicago, will be guided by data analysis.

During his familys first season of ownership, Ricketts noticed the empty seats at Wrigley Field, which drew more than three-million fans but on certain nights saw some of its lowest attendance figures since 2006.

The Cubs havent finished projecting revenues for next season. The expectation is that ownership will spend the same amount next year on baseball operations, including amateur signings, international development and facility upgrades.

But payroll could decrease from the approximately 145 million committed on Opening Day 2010.

We are still working on our 2011 baseball plan, so it is hard to be too specific at this time, Ricketts wrote in a letter sent Friday to season-ticket holders. What I can tell you is that our overall baseball budget will be about the same in 2011 as it was in 2010.

Continued long-term success will come through superior scouting and player development, and we are committed to improving that facet of the organization. As a result, this likely means a shift of some of our resources from the major-league payroll toward scouting and player development, but we are still very much in the evaluation phase."

Fans will be paying for it in part through an average ticket price of 47.17, which does not include the 12 percent amusement tax assessed by local government. The Cubs have disputed the methodology used in a Team Marketing Report study that found they had, on average, the most expensive tickets in baseball in 2010.

Internally, the Cubs believe theyre fourth in that category, that it costs more to see the Yankees, Red Sox and Mets.

Season-ticket holders wont receive their bills until later this month. Some of the 13 marquee games are obvious, like Opening Day and series against the Yankees (June 17-19), White Sox (July 1-3) and Cardinals (Aug. 19-21).

Three Saturdays in the summer when out-of-town visitors flock to Chicago were also separated out: July 16 (Marlins); July 23 (Astros); and Aug. 6 (Reds).

By then, everyone should have a better idea of whether or not Wrigley Field will be hosting meaningful games into September, or remain just another tourist attraction.

When we see empty seats, we ask: Is it pricing? Is it the product on the field? Is it the economy? Is it the service level? Kenney said. There (are) a whole lot of questions around why you might have an unfilled seat. This year, we took a much deeper dive into that question and hopefully were doing it smarter.

Patrick Mooney is's Cubs beat writer. Follow Patrick on Twitter @CSNMooney for up-to-the-minute Cubs news and views.

Cubs-Indians World Series matchup makes things awkward for Jason Kipnis' family, friends

Cubs-Indians World Series matchup makes things awkward for Jason Kipnis' family, friends

When the Cubs defeated the Dodgers to advance to the World Series it put Indians infielder Jason Kipnis, his family and friends all in a very strange situation. The Northbrook, Ill. native and lifelong Cubs fan suddenly faced an inner struggle of how to react.

"The 10-year-old boy in me is saying, 'Why does it have to be the Cubs?'", Kipnis told on Sunday.

"I even teared up because I didn't know how to handle it," Kipnis said. "I didn't know what to think."

Many of Kipnis' friends are Cubs season-ticket holders and his three siblings also have allegiance to the Cubbies. Torn between choosing her littler brother or her favorite team, Kipnis' older sister Amanda attempted to explain herself on Facebook.

Sooo, I'm going to a Cubbies World Series at Wrigley Freaking Field, and my little brother is playing for the other...

Posted by Amanda Kipnis on Saturday, October 22, 2016

[SHOP: Buy a "Try Not to Suck" shirt with proceeds benefiting Joe Maddon's Respect 90 Foundation & other Cubs Charities]

The Cubs start out the series in Cleveland, but when Kipnis and the Indians head to Wrigley Field as the series shifts to Chicago, you know things are only going to get even more complicated for his family members and closest friends.




What can the Cubs expect from the Cleveland Indians in the World Series?

What can the Cubs expect from the Cleveland Indians in the World Series?’s Dan Hayes and JJ Stankevitz saw plenty of the Cleveland Indians while covering the White Sox in 2016, and set their sights on what kind of a challenge the Tribe will provide the Cubs in the World Series.


The American League’s second-best offense has slowed down considerably in the postseason as its .635 OPS ranks seventh among 10 playoff teams in 2016. But the Indians have received enough clutch hitting from part-timer Coco Crisp and their star in the making, shortstop Francisco Lindor, to make the most of their stellar pitching in the playoffs.

In the regular season, the Indians finished second in the American League in runs scored (777) in part because of an aggressive approach on the base paths and even though the team’s best player, Michael Brantley, was limited to 43 plate appearances because of injury. The Indians ranked second in the majors in extra bases taken with 186, two ahead of the Cubs, according to The team also finished second in the majors with an extra bases taken percentage of 45 and led the AL with 134 stolen bases in 165 tries (81 percent).

The offense is centered around designated hitter Carlos Santana, who blasted a career best 34 home runs and posted an .865 OPS. First baseman Mike Napoli and second baseman Jason Kipnis also established career highs in homers with 34 and 23, respectively. Kipnis finished with 68 extra-base hits, including 41 doubles.

Third baseman Jose Ramirez picked up much of the slack for a team that also was without projected outfielder Abraham Almonte for half the season because of a suspension for PEDs. Ramirez had 46 doubles among his 60 extra-base hits and produced an .825 OPS in an outstanding all-around campaign that could garner him a few MVP votes. Rookie Tyler Naquin also filled a big void in the outfield with 14 homers and 43 RBIs in 365 plate appearances.

So far, Indians manager Terry Francona has divided up the plate appearances among his outfielders in October. Only right fielder Lonnie Chisenhall has received consistent playing time as the Indians have platooned Crisp, Naquin, Rajai Davis, who stole 43 bases this season, and Brandon Guyer.

-- Dan Hayes


Andrew Miller may be having the best postseason a relief pitcher has ever had. The big-ticket trade deadline acquisition threw 11 2/3 innings in the ALDS against the Boston Red Sox and ALCS against the Toronto Blue Jays, striking out 21 while allowing only five singles and two walks (that’s good for a laughable .132/.171/.184 opponent slash line). Manager Terry Francona hasn’t been shy about using Miller early in games, too — he inserted the 6-foot-7 lefty in the fifth inning of Cleveland’s ALDS Game 1 win over the Red Sox, and half of his six playoff appearances this year began in the sixth inning or earlier. Miller’s ability to throw multiple innings will put pressure on the Cubs to score early and often against the Indians’ rotation.

Francona’s willingness to use Miller early has been critical toward helping maximize the success of a starting rotation without two of its three best arms in the postseason. Carlos Carrasco (fractured gone in right hand) won’t pitch in the World Series, though Francona hinted that fellow right-handed All-Star Danny Salazar (strained flexor muscle in right forearm) could return to start in the World Series. Right-hander Trevor Bauer, who sliced his right pinky open while repairing his drone and only managed to record two outs before his finger gushed blood in Game 3 of the ALCS, will start Game 2 or 3.

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With or without Salazar and/or Bauer, though, Cleveland’s rotation has been effective. Corey Kluber is the unquestioned ace of the staff and allowed only two runs over 18 1/3 innings in three postseason starts, which stands as a continuation of his strong regular season numbers (18-9, 215 IP, 3.14 ERA, 3.26 FIP). Josh Tomlin has had a short rope, only throwing 10 2/3 innings in his two starts, but allowed three runs in that span with 10 strikeouts and three walks. Rookie left-hander Ryan Merrett threw 4 2/3 shutout innings in a clinching Game 5 win over the Blue Jays last week, too, showing no signs of “shaking in his boots” in his first postseason start.

The rest of Cleveland’s bullpen -- which tied for the second-best ERA in the American League (3.45) in the regular season -- has found success in addition to Miller in the playoffs. Hard-throwing closer Cody Allen has looked unflappable in five save opportunities, allowing five hits and three walks with 12 strikeouts. Right-handers Dan Otero (3.1 IP, 4 H, 1 ER, 0 BB, 1 K) and Bryan Shaw (5.2 IP, 8 H, 4 R, 3 ER, 1 BB, 5 K, 1 HR) have been go-to options if Miller can’t bridge the gap between the starting pitcher and Allen, too.

It doesn’t come as a surprise that Cleveland has found pitching success in the playoffs, even with so many injuries, given their 3.86 staff ERA ranked 7th in baseball.

-- JJ Stankevitz


Nobody has been as outstanding of a defensive team as the Cubs in 2016. But, the Indians are still near the top of the second tier team and have proven a remarkably improved squad over the past two seasons. Much of their improvement stems from the stellar play provided by Lindor, who ranked second in the majors in Ultimate Zone Rating (20.8) among shortstops and fourth in Defensive Runs Saved with 17, according to Combined with Kipnis, who ranked sixth in UZR (7.3) among second baseman, the Indians have a strong double play combo. Ramirez also proved to be a steady defender at third base after taking over as the full-timer following the release of Juan Uribe.

Though the club has missed the presence of starting catcher Yan Gomes, it has handled his absence extremely well. Not only does replacement Roberto Perez rate among the game’s best pitch framers, he also threw out 13 of 26 runners who attempted to steal a base with him behind the dish.

-- Dan Hayes


Francona won two World Series trophies with the Boston Red Sox, including the one in 2004 that ended that franchise’s 87-year title drought. He’s led Cleveland to two postseason berths since taking over in 2013, and the Tribe haven’t had a losing record in his four years at the helm.

The 57-year-old has been lauded for his aggressive use of Miller in the playoffs, deploying the lights-out lefty as a study bridge between a starting rotation beset by injuries and dominant closer Allen.

First baseman/catcher/designated hitter Santana is hardly a prototypical leadoff man, but he’s hit first in six of Cleveland’s eight games in the postseason after leading off 85 games in the regular season. And that’s the batting order position he’s been most effective from --- In the regular season, Santana hit .260/.385/.502 with more walks (67) than strikeouts (60) as a leadoff man. Francona’s willingness to eschew stolen bases and speed on the base paths has put early pressure on starting pitchers by having Santana on base so frequently.

Said Cubs starter Jon Lester, who pitched for Francona in the Red Sox 2007 championship run: “I know that manager on their side’s going to be prepared, I know their coaching staff’s going to be ready.”

-- JJ Stankevitz