ROSEMONT -- Jerry Reinsdorf was terse on several topics Wednesday night, but didnt mind a brief discussion on White Sox ticket prices.
The teams owner since 1981, Reinsdorf thinks the franchise has corrected ticket prices that were out of balance with the rest of baseball.
Last month, the White Sox announced they would lower prices on a significant number of season ticket packages and individual game tickets in an attempt to reconnect with fans after they conducted an extensive study on fan support. The team also lowered parking prices.
If you take the so-called good seats, the premier seats, they were the fourth cheapest in all of baseball, Reinsdorf said at Major League Baseballs owners meetings, which conclude Thursday. But then when you got into the lesser-quality seats, they were among the highest in baseball. So what we did was rebalance it. We raised the prices significantly on the inside seats and weve cut the prices substantially on the outside seats just to get where they ought to be.
Those surveys provided Reinsdorf and his decision-makers with ample evidence the product isnt why the White Sox failed to draw two million fans to U.S. Cellular Field last season for the first time since 2004. So what does Reinsdorf believe is the biggest issue the White Sox face?
Traffic, Reinsdorf said. The biggest problem is how long it takes to get to the ballpark.
Reinsdorf joked as he deflected comment on several other questions including his teams nucleus -- you want Rick Hahns extension? -- and a controversial trade that would send Mark Buehrle, Josh Johnson, Jose Reyes, John Buck and Emilio Bonifacio from the Miami Marlins to the Toronto Blue Jays.
Thats above my pay grade, Reinsdorf said with a smile.
The White Sox tout one of baseball's best farm systems, and CSN is taking you behind the scenes of those teams and top prospects with our latest Original Production.
White Sox Cornerstones: Charlotte and White Sox Cornerstones: Birmingham & Winston-Salem, presented by Ozinga, will air back-to-back tonight at 7 p.m. and 7:30 p.m. on CSN. You can also catch a live stream of both airings right here via the NBC Sports app.
White Sox Cornerstones: Charlotte will provide viewers a look at some of the brightest young stars in the game, including baseball's top prospect Yoan Moncada. The 21-year-old Moncada is batting .333 with six home runs and 13 RBIs in 33 games and was recently named the International League Player of the Week. We sit down with Moncada to discuss his development as a player, as well as his relationship with White Sox first baseman Jose Abreu.
The Knights also tout top pitching prospect Lucas Giolito, as well as pitchers Carson Fulmer, Zack Burdi and Reynaldo Lopez. Burdi and Fulmer will "walk to work" with CSN and discuss their mentality leading up to a game, what it means to be part of a rebuild and how their Charlotte teammates remain competitive even off the field.
You'll also hear from White Sox general manager Rick Hahn, Knights manager Mark Grudzielanek and Knights pitching coach Steve McCatty.
Then stay tuned in for White Sox Cornerstones: Birmingham & Winston-Salem as we ride the bus with the Birmingham Barons following their road win over the Montgomery Biscuits. The 90-minute bus ride includes interviews with No. 3 prospect Michael Kopech, who is 2-2 with a 3.06 ERA in 2017. The 21-year-old who came over with Moncada in the Chris Sale deal this past winter has struck out 51 batters in 35.1 innings. Kopech discusses his obsession with being the best and his thoughts on being a part of the White Sox rebuild.
We'll also travel to Salem, Virginia as the White Sox square off against the Salem Red Sox. CSN will sit down with No. 6 prospect Zack Collins and pitcher Tanner Banks. Collins discusses his thoughts on becoming the catcher of the future on Chicago's South Side.
You'll also hear from propsects Luis Alexander Basabe, Dane Dunning, Spencer Adams and manager Willie Harris, among others.
Watch as the White Sox open their series against the Arizona Diamondbacks Monday night on CSN and live streaming on the NBC Sports app.
Coverage begins with White Sox Pregame Live at 8:00 p.m. Be sure to stick around after the final out to get analysis and player reaction on White Sox Postgame Live.
Tonight's starting pitching matchup: Miguel Gonzalez (3-4, 4.29 ERA) vs. Zack Greinke (5-2, 3.09 ERA)
Click here for more stats to make sure you’re ready for the action.
— Channel finder: Make sure you know where to watch.
— Latest on the White Sox: All of the most recent news and notes.