The Chicago White Sox will always remember the "Grinder Rules" which were established the year they won the World Series in 2005. "The Kids Can Play" wasn't horrible but last year's slogan kind of backfired when "All In" became "All Out" or "All Dun In."
This season the Sox are going to keep it safe. Free of high expectations and guarantees that the team will go above and beyond their performance from last season. Because well, you just never know.
This year fans will "Appreciate the Game."
"It's more of a Robin Ventura philosophy of how he approaches the game," White Sox vice president of marketing Brooks Boyer told the Chicago Tribune. "Play hard and smart and appreciate the opportunity to play in the big leagues for the Chicago White Sox.
"... Winning is the most important thing, but hopefully people will say when they leave the ballpark, 'Wow, that was a lot of fun.'"
The Sox are basically trying to sell the experience instead of the expectations because frankly, expectations aren't so high and they usually end up kicking themselves.
"Last year, if we had won 95 games, yeah 'All In' (would have worked)," Boyer told the Tribune. "Sometimes you swing and miss."
Will this be another swing and miss scenario? What would your slogan be for the 2012 season?
Sources have confirmed that kids really do say the darndest things.
In a spring training game Sunday afternoon, 6-year-old Brody Chernoff, son of Indians general manager Mike Chernoff, spilled the beans on his dad's prospective moves. Goated by announcer Todd Hamilton, Brody said that his dad was trying to keep Lindor in Cleveland for seven more years.
On one hand, Brody's honesty rivals a young Abraham Lincoln. Not even Adrian Wojnarowski could cultivate a source so honest and to the point. On the other, his dad probably is a little shocked that contract offer leaks are coming from his own family.
Either way, though, hearing that Lindor may be in Cleveland for a while is bad news for the White Sox. The 23-year-old stud shortstop has hit over .300 in his first two big-league seasons. So definitely not someone you want to have in your division for years to come. Oh, plus he's absolutely nasty with the leather.
Cubs fans know all about Lindor's talents, too. The shortstop hit .296 in his first World Series and was almost a key reason the Indians captured the crown. Almost!
Watch the hilarious exchange in the video above.
The White Sox battle the Los Angeles Dodgers, and you can catch all the action right now on CSN.
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