CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

COMCAST SPORTSNET TO UNVEIL LATEST EVOLUTION OF ITS EMMY-WINNING FANS BEST FRIEND MARKETING CAMPAIGN

Network takes grittier approach in New Fall Campaign via on-air spots set to debut on Blackhawks Opening Night (Friday, October 7) on Comcast SportsNet & CSNChicago.com

Chicago, IL (October 5, 2011) To support the launch of its 2011-12 fall sports seasons, along with further promoting its standing as the on-air and online leader in local sports coverage, Comcast SportsNet, the television home of the Blackhawks, Bulls, Cubs and White Sox, has announced the latest evolution of its Emmy-winning Fans Best Friend marketing campaign.

Debuting Friday, October 7 on Comcast SportsNet and CSNChicago.com, Comcast SportsNet will unveil several new on-air spots to coincide with the networks coverage of the Blackhawks 2011-12 regular season opener at Dallas.

This years Fans Best Friend spots will take a grittier approach to previous incarnations of the popular campaign as the new spots will feature some of Chicagos most beloved professional sports stars discussing their determined approach to their game, with the end focus of driving viewers to Comcast SportsNets Emmy-winning nightly sports news desk, SportsNet Central. Fans will initially see Blackhawks captain Jonathan Toews in the first player-featured spot with future spots to include even more playerscoachesteam announcers from all of Comcast SportsNets pro team partners.

As an example of the new campaign, the Toews spot features the NHL All-Star in a strong, confident, black & white close-up shot with his voice-over stating: I started skating before I could crawl. Did suicide sprints until my blisters had blisters. Because my whole life, Ive had one dreamto make itto The Show. The spot is interspersed with action shots of Toews working his magic on the ice, along with shots of various SportsNet Central on-air talent members doing their job of delivering the latest sports news to Chicago fans. The end board is a shot of the iconic city of Chicago flag with team logos replacing the four red stars, along with a Comcast SportsNetCSNChicago.com flag and the Fans Best Friend tagline.

Additional first-run spots debuting October 7 include: Tooth (if we brought you any closer, you might lose a tooth.), plus Mask (showcasing a welder donning a Blackhawks goalie mask as his protective head gear) and Buzzer (a Blackhawks fan waking up in bed to an ear-piercing, flashing red goal scored lamp on his nightstand).

When we introduced the Fans Best Friend campaign back in the spring of 2007, our goal was, and continues to be, to let our viewers know that we are here for them 247 by providing the most complete local coverage of games and sports news available anywhere, said Jaclene Tetzlaff, Vice President of Marketing for Comcast SportsNet Chicago. This latest evolution of our campaign once again delivers that message as we are connecting the hard-edged approach that these Chicago sports icons bring to their gameto the dedicated responsibility we have in bringing our viewers the most comprehensive local sports news coverage theyve come to expect from us.

Following the October 7 on-air and online debut of the latest edition of Comcast SportsNets Fans Best Friend campaign (created in conjunction with the Chicago-based office of JacobsonRost), fans will also begin to see and hear campaign-themed print ads, radio spots, online advertising, outdoortransit signage, in-stadium advertising, along with premium items to be given away at Comcast SportsNet-sponsored events throughout the city and suburbs.

Last year, Comcast SportsNets Fans Best Friend campaign earned a ChicagoMidwest Emmy Award in the category of Outstanding Achievement for AnnouncementsCampaigns.

Fast Break Morning Update: Blackhawks give up season-high seven goals

Fast Break Morning Update: Blackhawks give up season-high seven goals

Here are some of Saturday's top stories in Chicago sports:

Five Things to Watch: Bulls visit Bucks in final regular season meeting on CSN

Jonathan Marchessault's hat trick leads Panthers rout of Blackhawks

Javier Baez won’t change his style around Cubs after World Baseball Classic: ‘We’re not showing anybody up’

White Sox: Carlos Rodon feels reassured after clean MRI

Marian Hossa named Blackhawks' nominee for 2017 Bill Masterton Memorial Trophy

Brett Anderson’s personality mixing well with Cubs: ‘I don’t hate anybody yet’

Former Bulls center Joakim Noah suspended 20 games for violating NBA's anti-drug policy

Rule 5 pick Dylan Covey takes advantage of showcase as White Sox down Indians

Joe Maddon breaks down the Matt Szczur vs. Tommy La Stella decision for Cubs

2017 NFL Draft Profile: Illinois OLB Dawuane Smoot

Five Things to Watch: Bulls visit Bucks in final regular season meeting on CSN

Five Things to Watch: Bulls visit Bucks in final regular season meeting on CSN

Watch as the Bulls take on the Toronto Raptors tonight on CSN and streaming live on CSNChicago.com. Coverage begins at 5:30 p.m. with Bulls Pregame Live. Then stick around after the final buzzer to watch Bulls Postgame Live for highlights and analysis.

Click here to watch the game or download the NBC Sports App, your home for live streaming coverage of the Bulls.

Five Things to Watch:

1. Can the Bulls get one on the Bucks? The Bulls are 0-3 against the Bucks so far this season and it hasn't been pretty. The Bucks have won the previous three meetings all by double digits and by an average of 19 points. The youth and athleticism of the Bucks has been a tough matchup for the Bulls so far.

2. Containing Giannis. There may be no stopping Giannis Antetokounmpo, but the Bulls can at least try to contain him. Antetokounmpo is averaging 23 points and nearly nine rebounds per game. In three games against the Bulls this year he has averaged 29 points, 10 rebounds and 7.3 assists per contest. If the Bulls are to stay in the game, they will need to keep him to numbers lower than that.

3. Playoff implications. The Bulls playoff hopes are still alive with nine games remaining, but things are looking a bit bleak. The Bulls are a game and a half out of the eighth playoff spot, but only 3.5 games behind two teams tied for the No. 5 seed, the Bucks and the Atlanta Hawks. The Bucks have won three in a row to improve their position.

4. Mirotic on a roll. Streaky play is nothing new to Nikola Mirotic, but he's on a good run currently. After scoring a season-high 28 points on Wednesday against the Pistons, Mirotic followed that up with 15 points against the 76ers. Since missing three straight games earlier this month, Mirotic has scored in double figures in five of the last seven games and is averaging 15.6 points during that stretch.

5. Beginning of a tough stretch. The Bulls' playoff hopes could be made or broken in the next three games. After taking on the Bucks, which occupy a playoff spot, the Bulls host two more Eastern Conference playoff teams in Cleveland and Atlanta. The Bulls need to string some wins together and this is not an easy stretch to do so against.

- Check out the latest stats and standings to make sure you're ready for action

- Channel Finder: Make sure you know where to watch

- NBC Sports App FAQ: All your questions answered

- Latest on the Bulls: All of the most recent news and notes

- See what Bulls fans are talking about before, during and after the game with Bulls Pulse