CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

CSN to unveil latest evolution of its Emmy-winning 'Fan's Best Friend' marketing campaign

COMCAST SPORTSNET TO UNVEIL LATEST EVOLUTION OF ITS EMMY-WINNING FANS BEST FRIEND MARKETING CAMPAIGN

Network takes grittier approach in New Fall Campaign via on-air spots set to debut on Blackhawks Opening Night (Friday, October 7) on Comcast SportsNet & CSNChicago.com

Chicago, IL (October 5, 2011) To support the launch of its 2011-12 fall sports seasons, along with further promoting its standing as the on-air and online leader in local sports coverage, Comcast SportsNet, the television home of the Blackhawks, Bulls, Cubs and White Sox, has announced the latest evolution of its Emmy-winning Fans Best Friend marketing campaign.

Debuting Friday, October 7 on Comcast SportsNet and CSNChicago.com, Comcast SportsNet will unveil several new on-air spots to coincide with the networks coverage of the Blackhawks 2011-12 regular season opener at Dallas.

This years Fans Best Friend spots will take a grittier approach to previous incarnations of the popular campaign as the new spots will feature some of Chicagos most beloved professional sports stars discussing their determined approach to their game, with the end focus of driving viewers to Comcast SportsNets Emmy-winning nightly sports news desk, SportsNet Central. Fans will initially see Blackhawks captain Jonathan Toews in the first player-featured spot with future spots to include even more playerscoachesteam announcers from all of Comcast SportsNets pro team partners.

As an example of the new campaign, the Toews spot features the NHL All-Star in a strong, confident, black & white close-up shot with his voice-over stating: I started skating before I could crawl. Did suicide sprints until my blisters had blisters. Because my whole life, Ive had one dreamto make itto The Show. The spot is interspersed with action shots of Toews working his magic on the ice, along with shots of various SportsNet Central on-air talent members doing their job of delivering the latest sports news to Chicago fans. The end board is a shot of the iconic city of Chicago flag with team logos replacing the four red stars, along with a Comcast SportsNetCSNChicago.com flag and the Fans Best Friend tagline.

Additional first-run spots debuting October 7 include: Tooth (if we brought you any closer, you might lose a tooth.), plus Mask (showcasing a welder donning a Blackhawks goalie mask as his protective head gear) and Buzzer (a Blackhawks fan waking up in bed to an ear-piercing, flashing red goal scored lamp on his nightstand).

When we introduced the Fans Best Friend campaign back in the spring of 2007, our goal was, and continues to be, to let our viewers know that we are here for them 247 by providing the most complete local coverage of games and sports news available anywhere, said Jaclene Tetzlaff, Vice President of Marketing for Comcast SportsNet Chicago. This latest evolution of our campaign once again delivers that message as we are connecting the hard-edged approach that these Chicago sports icons bring to their gameto the dedicated responsibility we have in bringing our viewers the most comprehensive local sports news coverage theyve come to expect from us.

Following the October 7 on-air and online debut of the latest edition of Comcast SportsNets Fans Best Friend campaign (created in conjunction with the Chicago-based office of JacobsonRost), fans will also begin to see and hear campaign-themed print ads, radio spots, online advertising, outdoortransit signage, in-stadium advertising, along with premium items to be given away at Comcast SportsNet-sponsored events throughout the city and suburbs.

Last year, Comcast SportsNets Fans Best Friend campaign earned a ChicagoMidwest Emmy Award in the category of Outstanding Achievement for AnnouncementsCampaigns.

Anthony Rizzo fires back at Miguel Montero: 'That labels you as a selfish player'

Anthony Rizzo fires back at Miguel Montero: 'That labels you as a selfish player'

Anthony Rizzo pulled no punches in firing back at Miguel Montero after Tuesday night's rant.

Montero didn't even wait to get changed after the Washington Nationals stole seven bases, immediately throwing pitcher Jake Arrieta under the bus for not holding players on.

Rizzo — the face of the franchise and one of the leaders in the clubhouse — hopped on David Kaplan's radio show on ESPN 1000 Wednesday morning and aboslutely ripped Montero:

Here are Rizzo's complete comments:

"He's obviously frustrated. Whenever anyone steals seven bases, Miggy gets frustrated. It's his second time barking in the media and not just going to his teammates. It's something as a veteran like he is, you'd think he'd make smarter decisions about it."

Rizzo said he was not aware of the Montero rant in the clubhouse Tuesday night and only heard about it afterwards.

"I had no idea aobut it until I got back to the hotel and saw all this stuff. I got a couple text messages from a couple of my friends just kinda asking, 'What the hell is this guy doing?' Listen, we win as a team, we lose as a team. If you start pointing fingers, I think that just labels you as a selfish player. I disagree. We have another catcher that throws out everyone who steals and he has Jon Lester who doesn't pick over. It's no secret. I think going to the media with things like that, I don't think it's very professional."

So how does Rizzo handle it from here?

"Something like this, it's out in the public now. Things that get handled with coffee or in the clubhouse are things that people never know about. Sometimes, they get out. But this was obviously all over 'Sportscenter' last night and whatnot and we're talking about it today. We win as 25, we lose as 25. To call your teammates out via the press, I mean, what's the point?"

Rizzo is dead on in referencing Willson Contreras, who is throwing out 34 percent of runners attempting to steal against him, even serving as Lester's personal catcher. Contreras may have one of the best arms in the game, but he is catching the exact same pitching staff Montero is and has found a way to nab 16 would-be basestealers out of 47 attempts.

Meanwhile, Cubs numbers list Montero as 0-for-31 in throwing out basestealers.

The league average caught-stealing rate is 28 percent.

Preview: Cubs continue series with Nationals tonight on CSN

Preview: Cubs continue series with Nationals tonight on CSN

The Cubs continue their series with the Washington Nationals on Wednesday night in the nation's capital, and you can catch all the action on CSN and streaming live on CSNChicago.com and via the NBC Sports app.

Coverage from the District of Columbia with Len Kasper and Jim Deshaies begins at 6 p.m. Be sure to stick around after the game for reaction and analysis on Cubs Postgame Live.

Tonight's starting pitching matchup: John Lackey (5-8, 4.74 ERA) vs. Stephen Strasburg (8-2, 3.57 ERA)

Click here for more stats to make sure you're ready for the action

Channel finder: Make sure you know where to watch

Latest on the Cubs: All of the most recent news and notes