Breakups are never easy, especially when the relationship lasted for, well, quite a long time.
That has recently been the case at Wrigley Field as the Cubs announced their decades-long relationship with Old Style is coming to a close. Beginning in 2014, Anheuser-Busch InBev will be the team's new exclusive marketing partner.
“This was a very difficult decision following a decades-long relationship we enjoyed with this great brand,” the Cubs said of ending its partnership with Old Style. “We will continue to offer Old Style and Old Style Light to our fans for our remaining games.”
Along with the new partnership comes new advertising. All Old Style signs will soon be removed and the Cubs plan on incorporating the Budweiser logo into their new Jumbotron, which is part of their $500 million renovation project.
Terms of the deal with Anheuser-Busch InBev were not disclosed, but the new agreement could mean the Budweiser sign goes up on the North Side as early as 2014, putting the 62-year deal with Old Style to an end.