Since Theo Epstein and Jed Hoyer took over the Cubs front office, much of the focus has been pulled from the product at Wrigley Field to the minor league system.
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But even in the minor leagues -- where rosters are judged more by development than victories -- the actual game action is only part of the draw for fans.
Between the Zooperstars, fireworks, Jesse White tumblers and pre/postgame autograph sessions, there is plenty in Kane County to keep fans interested in more than the play on the diamond.
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Residing in Geneva, Ill., just 40 miles west of Chicago, the Cougars have always been a huge draw for suburban baseball fans. Now that the Cougars are the Cubs' Single-A affiliate, it makes the job easier for Cougars director of public relations Shawn Touney.
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Touney believes the entertainment options before and after games as well as in between innings help draw casual fans to the ballpark. For those baseball fans hoping to catch a glimpse of the Cubs' stars of the future (like Albert Almora or Dan Vogelbach), there is no better option in Chicagoland.
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"This is a huge opportunity for fans to see these kids at a very young age to watch them grow and develop and see them at the very bottom of the pole," Cougars manager Mark Johnson said. "It's exciting for Cubs fans, it's exciting for us. To be this close to Chicago, it's an awesome thing."