Cubs new mascot Clark is here to stay

Cubs new mascot Clark is here to stay
January 18, 2014, 6:15 pm
Share This Post
Tony Andracki

The Cubs stirred up some buzz earlier this week when they announced a new member of the franchise.

The problem is, the buzz was overwhelmingly negative and the new "member" was Clark the Cub, the organization's new official mascot.

[RELATED: Meet 'Clark the Cub,' the new Cubs mascot]

Baseball purists hoping to maintain the integrity of the game and the overall product at Wrigley Field rejected Clark on historical grounds, considering the Cubs have never had an official mascot before. Twitter exploded with jokes and Photoshopped images of Clark made their rounds on the internet, poking fun at the big, furry bear.

But no matter the response, Clark is not going anywhere.

[MORE -- Samardzija: Cubs would send strong message by signing Tanaka]

"Clark is here to stay," senior director of marketing Alison Miller said Saturday at the Cubs Convention.

"We love Clark the Cub," Cubs president of business operations Crane Kenney said.

The Ricketts family also addressed the issue of Clark with fans Saturday, as Laura Ricketts stressed the main purpose for Clark is to give children a cuddly mascot.

Ricketts said kids at schools around the Chicagoland area had a very positive response to Clark. She reminded fans that with Wrigley Field structured as it is currently, there isn't much room for activities for families or kids.

"Clark is a really good example of one of the things we're trying to do to make the Cubs more accessible to kids and families," Ricketts said.

[RELATED -- Cubs' Renteria: 'If I bite, I want to make it count']

Kenney quelled concern over Clark's purpose during the games at Wrigley Field, reinforcing the mascot will not be dancing on the dugout or firing off a T-shirt cannon.