Chicago Fire show off new primary kit

Chicago Fire show off new primary kit
March 5, 2014, 8:15 am
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CSN Staff

The Chicago Fire will sport a new jersey at home this season.

The organization worked with adidas to design a jersey that "embodies the spirit of Chicago," referencing the city's flag and emblems.

[RELATED: Fire excited to have Mike Magee on their side]

"What we wanted to do with this design was honor the Club’s past and its distinctive ties to the city, but also embrace the Fire’s forward movement with new, exciting features that represent the future and the progressive direction of the organization,” said Atul Khosla, chief operating officer for the Chicago Fire Soccer Club."

Here's the front of the jersey:

Here's the back:

And here's the complete look, as modeled by reigning MVP Mike Magee:

 "This year’s look is inspired by the fire trucks of City of Chicago,” said Mike Walker, global product manager at adidas North America. "They have a distinctive look with a dark top, a band and red throughout the bottom half.

"Not only does this give a nod to the Chicago Fire Department, but it’s also a very iconic element of the city itself. We also thought it was so compelling to see the light blue color of the Chicago flag represented so powerfully across the front band of the kit."