If you're going to be watching the World Cup over the next few weeks, why not watch it with the Chicago Fire?
The Fire will have a big presence at viewing parties in conjunction with U.S. Soccer during the World Cup over the next few weeks. Players and coaches will make appearances, and the team will provide fans with plenty of activities, including video games, raffles and ticket giveaways. Additionally, the Fire will use the World Cup to launch new ad campaigns on TV and online.
“With all eyes on Brazil for the next month, the 2014 World Cup presents a unique opportunity for the Fire,” Fire Chief Operating Officer Atul Khosla said in the team's release. “As fans of the global sport engage with us in-market, see our ads on TV or visit our website for news about the tournament, we hope to generate new interest in the Fire and attract more fans to Toyota Park for the rest of the season and beyond.”
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The Fire will be at Arvey Field in Grant Park for viewing parties surrounding the U.S.'s first two games in this year's tournament. The first viewing party is from noon to 8 p.m. on Monday, June 16, when the U.S. plays its first game vs. Ghana. As part of the festivities, Fire forward Mike Magee and ESPN 1000's Carmen DeFalco will be guest bartending from 2:30 to 4:30 p.m. Other Fire players and coaches will be showing up, as well.
The second viewing party takes place in the same spot during the same times on Sunday, June 22, when the U.S. squares off against Portugal.
Things shift over to the Petrillo Music Shell for the third U.S. game against Germany from 10 a.m. to 5 p.m. on Thursday, June 26.
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The Fire will be at other viewing parties across the city, too, for games not featuring the U.S. On Saturday and Sunday, the Fire will be at viewing parties at The Chop Shop bar in Wicker Park for the England-Italy and Ivory Coast-Japan games (Saturday) and the Switzerland-Ecuador and France-Honduras games (Sunday). Viewing parties are also taking place at the Chicago Sports Complex on W 35th St. on Tuesday and Monday, June 23, for the Mexico-Brazil and Mexico-Croatia games.
You can get all the information on Fire viewing parties at the team's World Cup hub on their website.