Football no longer the only sport on Thanksgiving

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Football no longer the only sport on Thanksgiving

From Comcast SportsNet NEW YORK (AP) -- The NHL is hoping to turn Thanksgiving weekend into a hockey holiday as it did with New Year's Day. Looking to build on the success of the Winter Classic, which has quickly become a New Year's staple, the NHL announced on Wednesday a renewal of a multiyear partnership with Discover. The familiar credit card company will become the title sponsor of this year's "Discover NHL Thanksgiving Showdown," which takes place on the traditional shopping-heavy Friday after the holiday. The "Black Friday" matchup features the Stanley Cup champion Boston Bruins and the Detroit Red Wings in an Original Six matchup on NBC. Discover and the NHL will also debut a co-sponsored float during the Macy's Thanksgiving Day Parade on NBC as part of promotion for the game. "We are looking to build an entirely new platform around Thanksgiving and have it include not only a game broadcast but something more," said David Lehanski, the NHL's group vice president of integrated sales. "That (parade) is chock full of the most iconic brands. To be a part of that for hockey is great." Thanksgiving belongs to the NFL -- in the sports world -- much in the way college football has owned New Year's Day for generations. The 2012 Winter Classic, featuring the New York Rangers and the Philadelphia Flyers, was bumped to Jan. 2 along with the bowl games because the NFL is playing a regular schedule the day before. The NHL isn't taking on the NFL on Thanksgiving, either, but the league and Discover are aiming to give hockey fans an appetizer with the parade, heading into the featured Friday game. "This was one of those ideas that had natural synergy," said Jennifer Murillo, the vice president of brand communications for Discover. "The whole idea came together through the partnership. "We know our card members are passionate hockey fans. As the idea materialized to create a new nationally televised game during Thanksgiving weekend, this was a natural extension for us." The Thanksgiving Friday game begins NBC's coverage of the NHL for this season. It is the league's earliest start date on network TV since NBC acquired hockey broadcast rights in 2005. An estimated 50 million viewers are expected to watch the parade on television. "We're proud to work with our partners at the NHL and participate in some of America's favorite holiday traditions, the Macy's Thanksgiving Day Parade and watching a great hockey matchup on NBC," Murillo said. The parade float, 36 feet long and by 20 feet wide and called "Frozen Fall Fun," will showcase the partnership between the NHL and Discover and include past NHL stars, a synthetic ice rink, a 12-foot tall turkey that serves as a hockey goal, and a colorful fall look. Grammy Award winner Cee-Lo Green will perform live on the float. "This is part of the overall strategy," Lehanski said. "The more events we can create, if they can be tied to holidays or high-level days when people are home watching television, if we can bring hockey to their faces, we're going to generate more fans." Discover will offer card members the chance to redeem their Cashback Bonus rewards for tickets to the upcoming Winter Classic in Philadelphia, and card members will also receive discounts to Shop.NHL.com, the NHL Powered by Reebok store in New York, and NHL GameCenter Live subscriptions. "Having a new ownership platform on a day that is synonymous with shopping was a natural fit to renew our partnership with Discover, but we wanted to make it even bigger," Lehanski said. Discover will remain the official card of the NHL, All-Star weekend, the Winter Classic, NHL awards, and the draft.

Morning Update: White Sox beat Tigers; Cubs shutout in LA

Morning Update: White Sox beat Tigers; Cubs shutout in LA

Here are some of Friday's top stories in Chicago sports:

Preview: White Sox-Tigers doubleheader today on CSN

Preview: Charlotte Knights battle Buffalo Bisons tonight on CSN+

Avisail Garcia busts out of mini-slump in White Sox win

Jake Arrieta not at his sharpest in Cubs shutout loss to Dodgers

Could Derrick Rose reunite with Tom Thibodeau in Minnesota?

Why Jim Callis thinks Luis Robert is going to have a gigantic impact on White Sox

The ‘friendly rivalry’ between Theo Epstein and Andrew Friedman with Cubs, Dodgers becoming NL superpowers

Red Sox ace Chris Sale doesn't have time to get emotional in return to Chicago

Cubs: Is Joe Maddon turning Kyle Schwarber into a platoon player?

White Sox prospect Lucas Giolito: No-hitter 'special' after early struggles

Preview: White Sox-Tigers doubleheader today on CSN

Preview: White Sox-Tigers doubleheader today on CSN

The White Sox take on the Detroit Tigers on Saturday in a doubleheader, and you can catch all the action on CSN and live streaming on CSNChicago.com and the NBC Sports App.

Coverage begins with White Sox Pregame Live at 12:30 p.m. The second game is scheduled after the conclusion of the first. Be sure to stick around after the final out of the second game to get analysis and player reaction on White Sox Postgame Live.

Today’s starting pitching matchups: Derek Holland vs. Buck Farmer for Game 1, and Tyler Danish vs. Michael Fulmer for Game 2.

Click here for more stats to make sure you’re ready for the action.  

— Channel finder: Make sure you know where to watch.

— Latest on the White Sox: All of the most recent news and notes.