From Comcast SportsNet NEW YORK (AP) -- The NHL is hoping to turn Thanksgiving weekend into a hockey holiday as it did with New Year's Day. Looking to build on the success of the Winter Classic, which has quickly become a New Year's staple, the NHL announced on Wednesday a renewal of a multiyear partnership with Discover. The familiar credit card company will become the title sponsor of this year's "Discover NHL Thanksgiving Showdown," which takes place on the traditional shopping-heavy Friday after the holiday. The "Black Friday" matchup features the Stanley Cup champion Boston Bruins and the Detroit Red Wings in an Original Six matchup on NBC. Discover and the NHL will also debut a co-sponsored float during the Macy's Thanksgiving Day Parade on NBC as part of promotion for the game. "We are looking to build an entirely new platform around Thanksgiving and have it include not only a game broadcast but something more," said David Lehanski, the NHL's group vice president of integrated sales. "That (parade) is chock full of the most iconic brands. To be a part of that for hockey is great." Thanksgiving belongs to the NFL -- in the sports world -- much in the way college football has owned New Year's Day for generations. The 2012 Winter Classic, featuring the New York Rangers and the Philadelphia Flyers, was bumped to Jan. 2 along with the bowl games because the NFL is playing a regular schedule the day before. The NHL isn't taking on the NFL on Thanksgiving, either, but the league and Discover are aiming to give hockey fans an appetizer with the parade, heading into the featured Friday game. "This was one of those ideas that had natural synergy," said Jennifer Murillo, the vice president of brand communications for Discover. "The whole idea came together through the partnership. "We know our card members are passionate hockey fans. As the idea materialized to create a new nationally televised game during Thanksgiving weekend, this was a natural extension for us." The Thanksgiving Friday game begins NBC's coverage of the NHL for this season. It is the league's earliest start date on network TV since NBC acquired hockey broadcast rights in 2005. An estimated 50 million viewers are expected to watch the parade on television. "We're proud to work with our partners at the NHL and participate in some of America's favorite holiday traditions, the Macy's Thanksgiving Day Parade and watching a great hockey matchup on NBC," Murillo said. The parade float, 36 feet long and by 20 feet wide and called "Frozen Fall Fun," will showcase the partnership between the NHL and Discover and include past NHL stars, a synthetic ice rink, a 12-foot tall turkey that serves as a hockey goal, and a colorful fall look. Grammy Award winner Cee-Lo Green will perform live on the float. "This is part of the overall strategy," Lehanski said. "The more events we can create, if they can be tied to holidays or high-level days when people are home watching television, if we can bring hockey to their faces, we're going to generate more fans." Discover will offer card members the chance to redeem their Cashback Bonus rewards for tickets to the upcoming Winter Classic in Philadelphia, and card members will also receive discounts to Shop.NHL.com, the NHL Powered by Reebok store in New York, and NHL GameCenter Live subscriptions. "Having a new ownership platform on a day that is synonymous with shopping was a natural fit to renew our partnership with Discover, but we wanted to make it even bigger," Lehanski said. Discover will remain the official card of the NHL, All-Star weekend, the Winter Classic, NHL awards, and the draft.
Here are the top Chicago sports stories from Sunday:
Scott Darling found out at 8 o'clock this morning that he was starting for an ailing Corey Crawford. Considering he did this back in December for a few weeks, adjusting quick for one game was fine.
"It's kind of my job," Darling said.
And Darling, once again, did his job.
Darling stopped 30 of 32 shots and Patrick Kane scored his 24th goal of the season as the Blackhawks beat the St. Louis Blues 4-2 on Sunday night. The Blackhawks have won nine of their last 10 games. They're one point behind the Minnesota Wild, who made their splashy trade-deadline move in acquiring Martin Hanzal on Sunday. But the Blackhawks, thanks to veterans regaining their form, a top line finding its rhythm and youth consistently improving, are just rolling right along.
"We had a great start to the game. I thought Darls was excellent all night, great stretch there in the last 10 minutes where we fight through some tough shifts, particularly in the last couple of minutes in our end. But good win," coach Joel Quenneville said. "You look at the nice plays on the goals, it was kind of a comparable ending to the outdoor game: tied and about the same time they scored, we scored (tonight). Big two points for us."
Jonathan Toews scored his 16th of the season and Artem Anisimov scored the game-winning goal with 5:20 remaining in regulation. Tanner Kero added an empty-net goal with 2.6 seconds remaining in the game.
The Blackhawks already knew they'd be without Niklas Hjalmarsson (upper body) for at least a day or two when they found out Crawford couldn't go this morning. As Quenneville said Darling was strong once again, denying the Blues all but twice (a 2-on-1 goal from Magnus Paajarvi and a power-play goal from Alex Pietrangelo).
Toews and Kane (power-play goal) staked the Blackhawks to a 2-0 lead early before the Blues tied it in the second. But late in the third period Anisimov took the feed from Artemi Panarin to give the Blackhawks a 3-2 lead.
"I saw the puck all the way. It was easy to pick up," Anisimov said. "When you don't see the puck at the last moment and it comes, it's hard to receive and prepare for the next move. But I saw it all the way. Easy to prepare for the next move."
Speaking of next moves, do the Blackhawks make any more before the trade deadline. General manager Stan Bowman said on Friday, following the acquisition of Tomas Jurco, that he'll keep talking and listening but likes the group he has right now. If Bowman's made moves it's for what the Blackhawks have needed, not because of another team's trades. The Blackhawks like what they have right now. Winning nine of 10 and continuing to trend in the right direction, they should be careful not to disrupt what they've got going.
"I think we're, as we've said lately, trending the right way. We're playing solid. I think all four lines are contributing in every which way," Toews said. "I love our group right now. Everyone is getting better individually, contributing more and more and it's a lot of fun to see the way we're playing right now. We know that the ceiling is way higher and we can keep getting better too."