NASCAR announces Contenders Live event

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NASCAR announces Contenders Live event

NASCAR announced Friday the launch of NASCAR Contenders Live, an interactive fan event that willallow fans to directly interact with the 12 Chase for the NASCAR Sprint Cup contenders at the House of Blues on Wednesday, Sept. 12 at 1:30 p.m.. The event is sponsored by Toyota and Sprint.
The event will signify the start of the 2012 Chase for the NASCAR Sprint Cup. The 12 Chase contenders will, for the first time ever, interact with fans, answering questions and sharing insights on their own style and techniques of racing.
The first NASCAR Contenders Live Sweepstakes also kicked off Friday, giving gans a chance to win an ultimate package that includes a 2012 Toyota Camry SE, two tickets to the NASCAR Contenders Live fan event, two VIP tickets and two VIP passes to attend the NASCAR Sprint Cup Series race at Chicagoland Speedway on Sunday, Sept. 16.
The package also includes a one-year subscription to SiriusXM Satellite radio and 500 cash.
Fans can visit NASCAR.comContendersLiveto enter the Sweepstakes until August 30 at 2:00 p.m. CT. Fans can also purchase tickets to NASCAR Contenders Live, beginning July 27.
NASCAR has the most passionate fans in all of sports, Norris Scott, NASCAR vice president of partnership marketing and business solutions, said in a press release. What better way to kick off the Chase than with an event that gives fans exclusive access inside a room with the sports top 12 drivers. This also serves as a unique program for Toyota and Sprint who support the sport heavily.
Contenders Live on September 12 provides Toyota with an exceptional platform from which to partner with NASCAR, and the visibility to interface with the sports enthusiastic fan base,Toyota National Manager of Motorsports and Engagement Marketing Keith Dahl said. Toyota has connected with fans in many different ways since we began competing in NASCAR in 2004, and this event will provide still another opportunity for fans to get a glimpse behind-the-scenes.

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