Cubs marketing blitz: 365 days of Wrigley

317335.jpg

Cubs marketing blitz: 365 days of Wrigley

Wednesday, Nov. 17, 2010
7:21 PM

By Patrick Mooney
CSNChicago.com

The Bears havent played at Wrigley Field since 1970, and the stadium hasnt hosted a college football game in 72 years. Northwestern and Illinois havent even practiced there yet, and already youre wondering: Whats next?

That depends on how Saturday plays out, and the financing the Cubs ultimately structure around their long-range vision for a ballpark that is nearly a century old.

The Cubs have been lobbying the commissioners office for the All-Star Game, something team president Crane Kenney called a massive undertaking that our facility today probably isnt suited for.

Some 400 million later the proposed combination of state-issued bonds and private investment by the Ricketts family Wrigley Field could be hosting that game and aggressively bidding for larger events.

The Cubs already draw three million fans a year. Realistically they cant sell more tickets or significantly raise prices.

Chairman Tom Ricketts essentially acknowledged as much while trying to defend his plan to renovate Wrigley Field. He projects that the teams annual amusement-tax contributions around 16 million wont increase beyond inflation without major upgrades.

As Ricketts explained: Were getting to the point: How much more ticket-price power do we have in a ballpark without the kind of amenities that so many modern ballparks have?

So the Cubs are looking for ways to make money without totally changing the stadiums feel or alienating their fan base while easing political and neighborhood concerns. Chief sales and marketing officer Wally Hayward said the team is still exploring just how many non-baseball events Wrigley Field can hold each year.

Were limited because of the beautiful space that we have here and the ivy and the rooftops on putting traditional signage in like other stadiums, Hayward said. We dont want to do that. Were not taking the ivy down, so its critical to generate new revenue by bringing incremental events to Wrigley.

Kenney said concerts require so much advance work that the team needs to be on an extended road trip. When the Dave Matthews Band performed two nights at Wrigley Field in the middle of September, the Cubs went 12 days between home games, their longest stretch all season.

Cubs executives are open to the idea of more football, as well as soccer at Wrigley Field.

On Saturday Army and Notre Dame will play the first football game at the new Yankee Stadium, which will also stage the Pinstripe Bowl on Dec. 30.

The Big Ten, which is headquartered in Chicago, seems like a natural partner if Wrigley Field ever hosted a bowl. After Saturday, Northwestern will evaluate whether its worth moving another home game from Evanston.

We really wanted to do this, Northwestern athletic director Jim Phillips said. We havent come to the end to really assess what we felt the things we liked, the things we didnt like. So to call it an annual event I would say is premature. We want to see what this looks like and how it goes.

This is an experiment on several levels. From 10 a.m. to 10 p.m. Saturday, Sheffield Avenue will be shut down between Addison Street and Waveland Avenue. There will be live music, multiple television screens to watch college football and several areas to eat and drink.

Thats replicating how the Boston Red Sox use Yawkey Way outside Fenway Park and previewing what the Cubs want to do with the Triangle development next to a remodeled Wrigley Field.

Sooner or later, youll likely see these street festivals before Cubs games.

Lets take one step at a time. This is a great test for us to really create a fanfest out on Sheffield, said Hayward, a Northwestern graduate. Ideally, it all goes well and the neighbors and community like it. We would love to try to do it around some of our marquee Cubs games in 2011.

Its also an opportunity for Cubs management to connect with corporate sponsors.

Workers on Wednesday morning put up more green Allstate panels in front of the outfield wall covered in brown ivy. Valspar had already been used to paint the marquee purple. Thats the backdropadvertisement when ESPNs College GameDay is shot Saturday from the McDonalds parking lot.

All this will make certain Cubs fans uneasy, especially in the year of the Toyota sign, BP Cup and yellow noodle. Maybe some things are sacred, but with a Taco Bell down the street, Wrigleyvilles not exactly Vatican City.

In the end, the Cubs want to make Wrigley Field a year-round destination, and they say these revenues go toward baseball operations.

Thats why ownership made the calculation to feature board member Todd Ricketts on Undercover Boss. The chance to reach all those families thinking about a summer vacation outweighed the potential to look silly.

With that CBS reality show and some 150 media credentials issued for Saturdays Northwestern-Illinois game the Cubs are guaranteed to stay in the headlines.

Weve been busy. Its been a good offseason, Hayward said. The Cubs and Wrigley are an entertainment brand, not just about sports. Its really a lifestyle and entertainment brand. And we can keep the excitement going 365 days out of the year beyond Cubs baseball.

Patrick Mooney is CSNChicago.com's Cubs beat writer. Follow Patrick on Twitter @CSNMooney for up-to-the-minute Cubs news and views.

DeShone Kizer stays the same leader for new group of Notre Dame teammates

DeShone Kizer stays the same leader for new group of Notre Dame teammates

SOUTH BEND, Ind. — A number of teammates took the field for the first time with DeShone Kizer during the cacophony of Sunday night’s atmosphere at Darrell K. Royal Stadium in Austin. And much as Kizer did last year, he led the Irish offense with a certain kind of poise and mentality that deftly toes the line between confident and cocky. 

“When we were down by two touchdowns or when it was tied, he had the same demeanor,” sophomore receiver C.J. Sanders said. “That really speaks volumes about him as a man.”

Kizer wowed his teammates a year ago when he subbed in for the injured Malik Zaire and threw a game-winning touchdown to Will Fuller. It wasn’t just for the throw, but it was also for the way in which the quarterback conducted himself in a hostile, pressure-packed environment. 

Last year’s Irish offense, though, was loaded with leaders. Ronnie Stanley, Nick Martin and Chris Brown were pillars on that team, and there were veterans all around like Fuller, C.J. Prosise, Steve Elmer and Amir Carlisle. 

Notre Dame only returned a handful of upperclassmen who played on that 2015 team in Kizer, Torii Hunter Jr., Mike McGlinchey and Quenton Nelson (running back Tarean Folston was injured in Week 1 against Texas, and tight end Durham Smythe missed the remainder of the regular season after an injury in Week 2). 

So that meant there was quite a bit of inexperience permeating Notre Dame’s offense Sunday night. But some of those greenhorns said Kizer’s composure and confidence helped them ease into a roaringly-intense evening. 

“When we were down, he brought us together and said we’re going to drive and score and come back,” sophomore receiver Equanimeous St. Brown said, adding that message from Kizer gave him and the rest of the Irish offense a confidence boost in the second half. 

“What young guys typically don’t understand when they go into that environment is that it’s not too much different from what you’re doing in practice,” Kizer said. “When you step in front of 100,000 people, there’s a lot of noise and that could definitely create some adrenaline. But other than that, we’re playing the same game that we’ve been playing all summer. 

“The plays have been made time and time again all offseason and just understanding that when they’re out there, they’re expected to make those same exact plays and all they have to do is do that and do that well. You don’t have to go out there and be someone else. We have a really good coaching staff who put you in good positions to make big plays and all you have to do is execute what they say.” 

Leadership is one of those nebulous things every football player and coach will tell you is necessary, but it’s a quality that’s impossible to quantify. It’s not an end-all, be-all for an offense or defense — Notre Dame, after all, didn’t score when it got the ball back after Jarron Jones’ miraculous blocked PAT, which probably had more to do with the loss of Hunter Jr. than anything else — but it is something that can be pointed to as an asset in close games. 

And with Kizer quarterbacking the offense, Notre Dame has to feel confident in its ability to hang in close games. It still needs its special teams, defense (which was primarily behind recent losses to Stanford and Texas) and coaching (behind the loss to Clemson) to come through, but the next time Notre Dame finds itself in a high-pressure, hostile situation, it can count on Kizer to keep things calm. 

And that counts for something, whatever the extent of it is. 

“Before the game he kind of talked to us, got in front of us and told us hey, I don’t care how young you are, I know you guys can make plays,” Sanders said. “So just hearing that from him developed a comfort level to know that he can depend on us. Hearing that from him really made a big difference.” 

Loyola excited for upcoming season, trip to Spain

Loyola excited for upcoming season, trip to Spain

Loyola didn't have the season they were hoping for in 2015-16 but they're optimistic that things can turn around for the upcoming season. Even though the Loyola roster is filled with newcomers, the Ramblers are hopeful that a summer trip to Spain can help give them a head start.

As part of the trip, Loyola will get 10 extra practices and four games against Spanish competition that will give the team some much-needed experience before practice officially begins in October.

Head coach Porter Moser is already happy about working with this group, which features some productive returnees and a lot of talented newcomers.

"We play four games over there. They get that feel of being coached in a game at this level with their teammates," Moser said. "So then when we start back up in October they have a sense of some of the things we're trying to teach, some of the things of what to expect. And I think that's such a big element."

On a team full of new players, it will be important for senior guard Milton Doyle to have a bounce-back year for Loyola after a disappointing junior campaign. A former star at Marshall, Doyle saw his shooting percentages dip last season as the Loyola coaching staff challenged him to improve for his final season of college basketball. 

Moser is happy with the strides that Doyle has made this summer as he's added over 10 pounds of muscle to now play at 192 pounds. Also committed on the defensive end of the floor and being a team leader, Doyle is the Ramblers' only senior this season, so he'll be counted on to be a productive presence.

"It's a lot this year just because we had four seniors leave last year and I'm the last senior," Doyle said. "So it's my job to make sure everyone stays on track and everyone is uplifted, even when coaches get on them. That's my job right now."

Junior wing Donte Ingram — a former Simeon product — and junior guard Ben Richardson also return as key contributors from last year's team while Iowa State transfer guard Clayton Custer is expected to come in and be a major factor in the team's backcourt rotation.

As for the newcomers, Moser compared juco transfer forward Aundre Jackson favorably to former Loyola forward Christian Thomas while Vlatko Granic gives the team a stretch option at forward that they didn't have in the past. The team's freshmen are also very talented as guard Matt Chastain has shown solid athleticism and a good basketball IQ through some early practices. 

Another freshman guard, Cameron Satterwhite, is coming off of a torn ACL that cost him his senior season, but the Loyola staff is optimistic about his recovery for this season. Croatian freshman guard Bruno Skokna is also recovering from injury as he has played against professionals in Europe the last few seasons on an amateur contract. He is expected to be cleared soon so that he can return to action this season.

"I love this group because it's a group full of gym rats. This is a really enthusiastic group," Moser said. "They've come together, we've got a lot of newcomers. That's the benefit, that's why we did the Spain trip this summer."

Loyola takes its trip to Spain from Aug. 12-22 as they'll hit cities like Barcelona and Madrid during the trip.