Cubs marketing blitz: 365 days of Wrigley

317335.jpg

Cubs marketing blitz: 365 days of Wrigley

Wednesday, Nov. 17, 2010
7:21 PM

By Patrick Mooney
CSNChicago.com

The Bears havent played at Wrigley Field since 1970, and the stadium hasnt hosted a college football game in 72 years. Northwestern and Illinois havent even practiced there yet, and already youre wondering: Whats next?

That depends on how Saturday plays out, and the financing the Cubs ultimately structure around their long-range vision for a ballpark that is nearly a century old.

The Cubs have been lobbying the commissioners office for the All-Star Game, something team president Crane Kenney called a massive undertaking that our facility today probably isnt suited for.

Some 400 million later the proposed combination of state-issued bonds and private investment by the Ricketts family Wrigley Field could be hosting that game and aggressively bidding for larger events.

The Cubs already draw three million fans a year. Realistically they cant sell more tickets or significantly raise prices.

Chairman Tom Ricketts essentially acknowledged as much while trying to defend his plan to renovate Wrigley Field. He projects that the teams annual amusement-tax contributions around 16 million wont increase beyond inflation without major upgrades.

As Ricketts explained: Were getting to the point: How much more ticket-price power do we have in a ballpark without the kind of amenities that so many modern ballparks have?

So the Cubs are looking for ways to make money without totally changing the stadiums feel or alienating their fan base while easing political and neighborhood concerns. Chief sales and marketing officer Wally Hayward said the team is still exploring just how many non-baseball events Wrigley Field can hold each year.

Were limited because of the beautiful space that we have here and the ivy and the rooftops on putting traditional signage in like other stadiums, Hayward said. We dont want to do that. Were not taking the ivy down, so its critical to generate new revenue by bringing incremental events to Wrigley.

Kenney said concerts require so much advance work that the team needs to be on an extended road trip. When the Dave Matthews Band performed two nights at Wrigley Field in the middle of September, the Cubs went 12 days between home games, their longest stretch all season.

Cubs executives are open to the idea of more football, as well as soccer at Wrigley Field.

On Saturday Army and Notre Dame will play the first football game at the new Yankee Stadium, which will also stage the Pinstripe Bowl on Dec. 30.

The Big Ten, which is headquartered in Chicago, seems like a natural partner if Wrigley Field ever hosted a bowl. After Saturday, Northwestern will evaluate whether its worth moving another home game from Evanston.

We really wanted to do this, Northwestern athletic director Jim Phillips said. We havent come to the end to really assess what we felt the things we liked, the things we didnt like. So to call it an annual event I would say is premature. We want to see what this looks like and how it goes.

This is an experiment on several levels. From 10 a.m. to 10 p.m. Saturday, Sheffield Avenue will be shut down between Addison Street and Waveland Avenue. There will be live music, multiple television screens to watch college football and several areas to eat and drink.

Thats replicating how the Boston Red Sox use Yawkey Way outside Fenway Park and previewing what the Cubs want to do with the Triangle development next to a remodeled Wrigley Field.

Sooner or later, youll likely see these street festivals before Cubs games.

Lets take one step at a time. This is a great test for us to really create a fanfest out on Sheffield, said Hayward, a Northwestern graduate. Ideally, it all goes well and the neighbors and community like it. We would love to try to do it around some of our marquee Cubs games in 2011.

Its also an opportunity for Cubs management to connect with corporate sponsors.

Workers on Wednesday morning put up more green Allstate panels in front of the outfield wall covered in brown ivy. Valspar had already been used to paint the marquee purple. Thats the backdropadvertisement when ESPNs College GameDay is shot Saturday from the McDonalds parking lot.

All this will make certain Cubs fans uneasy, especially in the year of the Toyota sign, BP Cup and yellow noodle. Maybe some things are sacred, but with a Taco Bell down the street, Wrigleyvilles not exactly Vatican City.

In the end, the Cubs want to make Wrigley Field a year-round destination, and they say these revenues go toward baseball operations.

Thats why ownership made the calculation to feature board member Todd Ricketts on Undercover Boss. The chance to reach all those families thinking about a summer vacation outweighed the potential to look silly.

With that CBS reality show and some 150 media credentials issued for Saturdays Northwestern-Illinois game the Cubs are guaranteed to stay in the headlines.

Weve been busy. Its been a good offseason, Hayward said. The Cubs and Wrigley are an entertainment brand, not just about sports. Its really a lifestyle and entertainment brand. And we can keep the excitement going 365 days out of the year beyond Cubs baseball.

Patrick Mooney is CSNChicago.com's Cubs beat writer. Follow Patrick on Twitter @CSNMooney for up-to-the-minute Cubs news and views.

Pat Summitt used the sport to empower women at Tennessee and beyond

pat_summitt_legacy_slide_06-28-16.jpg

Pat Summitt used the sport to empower women at Tennessee and beyond

Needing yet another men's basketball coach, Tennessee officials turned to the one person they thought would be perfect to take over the Volunteers program.

Pat Summitt said no.

She wasn't interested in the job in 1994 after Wade Houston was forced out, and she turned it down again when Jerry Green quit in March 2001. A Tennessee governor once joked he wouldn't have his job if Summitt ever wanted to run her home state.

Breaking the glass ceiling in the men's game, political office, that wasn't Summitt's motivation. She had the only job she ever really wanted.

"I want to keep doing the right things for women all the time," Summitt said in June 2011 after being inducted into her fifth Hall of Fame.

Summitt died Tuesday morning at age 64.

The woman who grew up playing basketball in a Tennessee barn loft against her brothers, and started coaching only a couple years after Title IX was invoked, spent her life working to make women's basketball the equal of the men's game. In the process, Patricia Sue Head

Summitt stood amongst the best coaches in any sport when she retired in April 2012 with more victories (1,098) than any other NCAA coach and second only to John Wooden with eight national championships.

Summitt used the sport and her demand for excellence to empower women and help them believe they can achieve anything, taking no backseat to anyone.

When I moved to Tennessee in 1976, girls played six-on-six, half-court basketball designed to protect them from getting hurt. Summitt, who took her Lady Vols to four AIAW Final Fours, refused to recruit Tennessee players. Tennessee high schools switched to five-on-five rules starting with the 1979-80 season.

The NCAA finally started running a national postseason tournament for the women in 1982. At the time, Summitt was known for having "corn-fed chicks" on her roster, big and strong but not talented enough to win national titles. After she won her first national title in 1987 in her eighth Final Four either in the AIAW or NCAA, she said, "Well, the monkey's off my back."

Back then only a student ID was needed to attend a women's game. And there was no demand for the results of those games. After graduating from Tennessee, I helped the sports writers by bringing notes from an NCAA Tournament game back to the office for someone else to write up. There was no urgency since there was no reader demand.

So Summitt worked to make it impossible to ignore her team or the women's game.

By January 1993, so many people wanted to watch then-No. 2 Tennessee visit top-ranked Vanderbilt that the contest became the first Southeastern Conference women's game to sell out in advance. With children under 6 allowed in free, having a ticket didn't guarantee getting through the door; at least 1,000 were turned away at the door - including Vanderbilt's chancellor.

The Lady Vols won 73-68, a game I covered in my first year as a sports writer for The Associated Press in Nashville.

"This was the biggest game in women's basketball, and that's what I've been waiting 19 years to see," Summitt said. "I'm glad I stayed around to see it."

Summitt scheduled opponents anywhere and everywhere, barnstorming the country to introduce people to women's basketball. Tennessee played Arizona State in 2000 in the first women's outdoor game played at then-Bank One Ballpark, drew the largest crowd ever to a regional championship in March 1998 when 14,848 packed Memorial Gym in Nashville with Tennessee trying to finish off the NCAA's first three-peat and helped Louisville set a Big East record christening the KFC Yum! Center in 2010.

The Lady Vols became must-see TV in the sport as Summitt put the women's game on the national stage with six national titles in the span of 12 years.

I remember when I got real up-close look at what drove Summitt.

Assigned to cover Summitt as part of AP's annual college basketball preview package in the fall of 1998, I spent nearly 30 minutes with the coach in her office.

Door closed, Summitt gave a glimpse of that famous stay-away stare. With undivided attention now on me, she wanted to know if I had talked with her mother, Hazel, for the story. She then showed me the engaging side, laughing when asked about a stretch of play during the 1998 title game that resembled the Showtime Lakers, beaming while reflecting on how well her Lady Vols showed women could play the game.

The Lady Vols lost 69-63 to Duke that season in the East Regional. The next day I left a message at Summitt's house and late that afternoon, she called back to talk about more life lessons and basketball.

"It's a game, and winning and losing both can be great ways to teach kids how to get ready for the real world," said Summitt, who had to stop the interview because her mother had given son, Tyler, a gift. She explained he would have to save some of that cash before buying something for himself. Then she resumed the conversation about the game.

That was Pat Summitt: Hoops and family.

She held everyone to the exacting standards she learned from her father cutting tobacco and helping bale hay on the family farm. Tennessee and Connecticut was the biggest draw in women's basketball with Geno Auriemma and his Huskies handing Summitt her lone title game loss in 1995. But Summitt canceled the series in 2007 and refused to say why other than, "Geno knows."

Summitt ended a nine-year championship drought with her seventh national title in 2007 followed by the eighth in 2008. She became the first NCAA coach to win 1,000 games Feb. 5, 2009, and received a new contract that boosted her annual salary to $1.4 million - far removed from the $8,900 of her first season.

She never got to the 40th season in that contract, her career cruelly and prematurely ended by early onset dementia, Alzheimer's type. She finished 1,098-208 with 18 Final Fours, at the time tying the men of UCLA and North Carolina for the most by any college basketball program.

Not that numbers define Summitt, who once said, "Records are made to be broken."

Yes, all marks fade, but no one will eclipse Summitt's contributions to women's basketball.

Illini starting pitcher Cody Sedlock named Big Ten Pitcher of the Year

Illini starting pitcher Cody Sedlock named Big Ten Pitcher of the Year

University of Illinois starting pitcher Cody Sedlock was named the Big Ten Pitcher of the Year on Tuesday.

The junior from Sherrard, Ill., led the conference in strikeouts (116) and innings pitched (101.1).

He is the fifth Illini pitcher to take home the award, following Tyler Jay who was given the honor last year — and later went on to be picked No. 6 overall by the Minnesota Twins in the 2015 MLB draft. It's the second time in program history that an Illini pitcher has won the award in back-to-back seasons.

The right-hander Sedlock is projected by many to be a first-round selection in the upcoming MLB draft on June 9.

Sheryl Swoopes under investigation for coaching practices at Loyola

ap_1604041734323696.jpg

Sheryl Swoopes under investigation for coaching practices at Loyola

Loyola women's basketball coach Sheryl Swoopes is under investigation for coaching practices at the university.

The investigation was sparked after 10 of the team's 12 players have transferred or have requested releases — nine having been recruited by Swoopes. Loyola began an "independent and comprehensive university investigation" on April 15.

According to Shannon Ryan of the Chicago Tribune, five former players have stated that Swoopes' "unusual coaching style" was the reason behind their exits.

Swoopes has declined to comment on any allegations, according to Ryan. Loyola released the following statement on Thursday:

"Until the investigation is completed, the athletics department and women's basketball coaching staff are conducting business as usual as we prepare for the 2016-2017 season."

Swoopes is listed as one of the greatest WNBA players of all-time. She was hired to coach Loyola's women's basketball team in 2013.

Click here to read the full story from the Chicago Tribune.