Week 1 of college football is in the books.
CSN Business Insider Rick Horrow talks about the Power Five conferences and sponsors.
Television ratings are up and everything is significant. Because of this, Horrow says, "The bottom line is, there's more money available for the arms race."
Horrow points out that $160 million dollars is being spent by the Power Five conference this year to try and lure in the next crop of recruits.
For more, watch the complete Sports Business Minute clip above and follow @RickHorrow on Twitter.