NFL opening temporary store in Manhattan

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NFL opening temporary store in Manhattan

From Comcast SportsNet
NEW YORK (AP) -- The NFL is setting up shop in midtown Manhattan -- literally. Eight blocks from Radio City Music Hall, where the draft will be held April 22-28, the league is establishing a temporary facility with a theme: NFL Shop at Draft. It's the first such endeavor, a chance to not only unveil products from the league's new partners, including Nike, New Era and Under Armour, but to whet fans' appetite for the NFL's biggest event that doesn't actually involve football. The draft has become an industry unto itself. Analysts, personal trainers and broadcasters make a living solely from the buildup, which actually begins with the kickoff of the college season in late summer, and ends with the selections. Radio City is packed with die-hards, dressed in their team colors, perhaps even painted thusly. Every early pick is cheered or jeered -- often both. That fervor helped spark the NFL's decision to open up shop across from New York's landmark Bryant Park, beginning on April 2. The official presentation of Nike's new jerseys for all 32 teams and New Era's headgear will come at what the league is calling a "huge NFL energy space" where Commissioner Roger Goodell is planning to man one of the cash registers on opening day. "We're looking at marketing opportunies anytime we have an event," said Leo Kane, the league's senior vice president of consumer products. "We will have a kickoff event in the New York metropolitan area with the Giants having won the Super Bowl. We look at our international season focused in London and at Wembley. We moved into (merchandising at) the Super Bowl and were thrilled with what we were able to do in Indianapolis. Now we are showing what we can do before and at the draft. We want to have a year-round footprint." Certainly the NFL has done that on the news side with one of the busiest headline-grabbing offseasons. Much of that was concencerned bounties and salary cap reductions. But the fans' interest displayed emphatically the fervor they carry for pro football. So, of course, does spending their money on merchandise. In many cases, that involves online purchases. But for one month, New Yorkers and visitors to the Big Apple -- including those who come in for the draft -- will have a place to set foot in and pick out apparel and the like. "I've been 19 years at the NFL, and I don't think there's been a year we have not talked about (building) a store," Kane said. "We're not sure it makes sense. We did a pop-up in New Orleans when the season kickoff was there the year the Saints won the Super Bowl and it was dedicated to products for women and phenomenally successful. "Anytime you do a pop-up store, you are testing. One of the things we like is testing in New York. There's a Super Bowl here in 22 months and we will get a good indication if makes sense along these lines for Super Bowl 48. If we are successful in doing this for the draft this year and the draft next year and then Super Bowl 48, will it make sense? We don't know that yet." What the NFL does know is that Nike will unveil its jerseys for the 32 teams and New Era will present caps specifically for the draft that are sure to get noticed. Those caps will be given not only to the Andrew Lucks of the world but all the other draftees at the music hall. "It's a city-based theme," New Era President Pete Augustine said. "All these guys coming through the draft are getting a new hometown. "What we like for the draft this year is we have a level of fashion that should be appealing to die-hard fans and one allowing the look and feel of the logo on the front. We have a variety of products that have the same look and feel beyond what the drafted athlete can wear." New Era, Nike and Under Armour are among seven marketing partners that are replacing Reebok, whose 10-year deal with the league concludes at the end of March. The other companies are Gill, VF, Outerstuff and '47 Brand. Kane said it was time for a change. "Reebok was a great partner for 10 years, the right partner 10 years ago, and we're very proud of some of the things we have done with them," he said. "We now have a more flexible model for our fans. It is difficult to be the best jersey guy and headwear guy, to provide (merchandise or equipment) for the field and the NFL combine. The business is still segmented, but we looked to put world-class leaders in each category. I think it will bring more innovation."

Fast Break Morning Update: Blackhawks win, Jimmy Butler starts All-Star Game

Fast Break Morning Update: Blackhawks win, Jimmy Butler starts All-Star Game

Here are some of Sunday's top stories in Chicago sports:

Jimmy Butler: 'Hopefully I’m not going to get traded'

Patrick Kane leads Blackhawks to win in Buffalo homecoming

What Joe Maddon wants to see next from Javier Baez

Jose Abreu ready for 2017 after season full of 'different challenges'

Wojnarowski: Bulls-Celtics Jimmy Butler trade talks 'will loom over the entire week'

After surreal offseason, Ben Zobrist comes to Cubs camp in style as World Series MVP

White Sox rookie Charlie Tilson out at least 10 days with foot injury

Fire score five goals for fourth preseason win

Simeon beats rival Morgan Park for city championship

Former Northwestern football player Torri Stuckey now focuses on helping others

Jimmy Butler: 'Hopefully I’m not going to get traded'

Jimmy Butler: 'Hopefully I’m not going to get traded'

NEW ORLEANS — Every All-Star isn’t created equal, even by the slimmest of margins as the best 24 NBA players take their turn on the midseason stage.

So Jimmy Butler being announced among the first five as an All-Star starter had to represent some form of validation, now that he’s not a novice at the whole experience and he’s able to go through the motions of the hectic weekend without breaking much of a sweat.

But despite being a three-time All-Star and routinely mentioned as one of the game’s top 15 players or even top 10, he can’t shake the trade rumors that have seemed to follow him since this time last season.

As he finished up his All-Star experience at Smoothie King Center in New Orleans, clarity was nowhere to be found—although heading to some tropical island for a couple days to actually unwind with clear water and warm air seemed to be the best therapy if he’s stressed by the uncertainty of the next few days.

“What’s Thursday? Oh, trade deadline,” Butler said. “I don’t know. I don’t know. Am I anxious? Come on, man. I don’t worry about it. It don’t bother or scare me none.”

“Hopefully I’m not going to get traded but I don’t know. I don’t control that. Control what I can control, like going on vacation.”

Surely it has to be frustrating for a guy who’s elevated his game yet again, averaging 24.5 points, 6.3 rebounds, 5.0 assists and 1.8 steals for the Bulls in 51 games. But he refuses to let it damper his All-Star spirits, playing with some of the best players in the world and a few guys he calls friends, like DeAndre Jordan and Kevin Durant.

“Not for me,” said Butler of the potential stress. “Not saying I’m untradeable but I don’t think about that. If I’m not in a Bulls uniform, I’ll give you a hug and say goodbye to you.”

Moments after Butler made his statement in the media room, the floodgates opened for the trade market as fellow Olympian DeMarcus Cousins was traded from the Sacramento Kings to the New Orleans Pelicans for what seemed to be mere fodder, pennies on the dollar for the most talented center in the NBA.

[SHOP: Get your Bulls gear right here]

While Cousins is far more of a handful than Butler could be, the trade almost signals a consistent truth that always bears repeating—that short of a select few, anybody can be traded.

Even a franchise altering talent like Cousins, who was traded to the city he was physically in for All-Star weekend, and included in the package of players was a guy who hit him in the groin last week (Buddy Hield), resulting in a Cousins outburst and ejection.

Butler has made his name with the Bulls, although not necessarily on the All-Star stage, a player who values defense and doesn’t have as much flash as some of the game’s shinier players.

With a six-point outing in 20 minutes, Butler was an on-court afterthought despite being a starter for the first time.

“Six? Should’ve gone for eight,” he sarcastically deadpanned.

In a relatively jovial mood through the weekend, Butler joked about the talk surrounding him and tried to brush it off as mere chatter as opposed to the franchise not seeing enough in him to make a firm commitment for the long-term, as the Boston Celtics are always hovering.

League sources expect the Celtics to engage the Bulls in conversations for the next few days, but nobody has a great feel for what either side is truly looking for.

But as Butler insisted, he’s only controlling what he can control, which is making himself a fixture for All-Star games to come as opposed to some of the first-timers who don’t know if they’ll get back here again.

“I think I got two underneath my belt,” Butler said. “I know what they’re feeling the first time, It’s so surreal like maybe I do belong here. That’s how I was thinking. Now it’s how do I get here every year? I think that’s the fun part, that’s the challenge. A lot of those guys have done it 10-plus years, hopefully I’m one.”

The only question seems to be, which uniform will it be in because the crazy season has begun.