Advertising Guidelines

General Guidelines

Submitting Artwork

 

File Formats:

GIF, JPEG, FLASH, HTML, EPS, AI Java/Java Script or Rich Media

Resolution:

72 dpi

Link URL:

Must be included via e-mail when creative is submitted

Note:

For testing purposes, standard creative must be received at least three business days prior to the campaign start date. Rich Media Creative and Video requires five business days for testing

All Advertising

1.  In-page animation of any kind may run for a maximum of 20 seconds without being re-initiated by the user.

2.  Ads should not be designed to blend in with the site, do not mimic editorial fonts or colors.  Received ads that mimic the
site editorial will be required to run with a tag that clearly articulates this “Paid Advertising”

3.  Ads should not include fake form elements of other graphic symbols that mimic functionality that does not exist.

4.  Ads may loop for a maximum of 3 times without being re-initiated by the user.

5.  All Interstitial and Overlay Ads must display a prominently visible Close button at 10pt type.

6.  Ads incorporating uninitiated sound are accepted on a case-by-case basis.
All proposed sound must have clearly labeled Play, Stop, and Mute buttons.

7.  Mouse-over interaction with an ad cannot link a user to a new web site.

8.  Ads may not imitate dialog boxes or simulate an error message or alert.

9.  Ads may not use target “game-style” interactivity to incite user interaction.

10.Ads may not be “Flashing” or “Blinking”.

 

Ad Acceptance

Comcast Sports Net will not accept ads of the following types:

Sexual content deemed inappropriate for Comcast Sports Net

Adult oriented

Online gambling

Promoting tobacco usage

Promoting illegal activities

Promoting firearms and usage

 

Third-party Ad Serving

Most ads can be tracked by third-parties with the exception of the following ad size: 640x360.  Advertisers/agencies are permitted to host their ads on an ad serverof their choosing to obtain performance.  Comcast Sports Net will add third-party padding to any tag that is not an internal redirect.

 

Geo-targeting

Advertisers can geo-target ads by postal code, DMA, state, cities, or area codes.

 

Delivery

Target the ad delivery by time or hour of day.

 

Terminology

Position Availability: The Comcast Sports Net pages that the ad unit can appear on. (I.E. Homepages, Section Fronts, or Story Level.)

Frequency Capping: The number of times the ad may appear to a unique visitor in a specified period of time.

 

 

Custom Media

 

Custom Application & Interactivity

The creative design team and the systems department at Comcast Sports Net are able to accommodate a range of out-of-the-box creative requests. We have developed custom newsletters, voting tools, xml feeds, polls and data collection, and even incorporated search elements from client sites.

 

Sliding Billboard with Pencil Leave Behind

A large teaser panel pushes the page content down, ‘sliding’ up after 10 seconds leaving a 50 pixel ‘leave behind’ beneath the Navigation Bar for users to click for more information.

 

File Size Limitations: Billboard: 980px X 500px

Pencil leave behind: 980px X 50px

Pencil File Size: 40K (static only)

 

Billboard File Size: 40K

Animation: 10 seconds max. Additional play must be user initiated

Position Availability: Homepages, Section Fronts, Story Level.

Frequency Cap: Auto-initiated 16%, User-initiated 84%

 

Rovion

Rovion technology enables a spokesperson to literally speak to the page audience in highly compelling and literally out-of-the-box streaming video messages.

 

File Size Limitations: The Creative Image may not exceed 55kb.

Animation: Must display visible close button, and possess close functionality.  Additionally Rovion must disappear 5 seconds after its animation has finished.

Technical Information: Rovion ads are unique to every advertiser, created and implemented through Comcast Sports Net in association with Rovion, Inc. Please contact your sales representative to discuss your individual Rovion opportunities.

Position Availability: Homepages, Section Fronts, Story Level.

 

Standard Media Units

 

Leaderboard (*NOTE: This ad position will be going away post redesign*)

A 728px x 90px ad unit that is displayed within the Comcast Sports Net Header. Offers many opportunities, such as Rich Media, Float-to-In-Page, and Expanding units.

 

File Size Limitations: Creative Image: 728px x 90px

The Creative Image may not exceed 40kb.

For Rich Media the Creative may not exceed 55kb

Accepted Media: Standard Media or Rich Media Creative such as Flash, or animated GIFs.

Position Availability: Homepage / Section Fronts / Story Level.

 

Skyscraper (*NOTE: Please check local availability first*)

A 160px x 600px ad unit that is displayed on the right side. Offers many opportunities, such as Rich Media, Float-to-In-Page, and Expanding units.

File Size Limitations: Creative Image: 160px x 600px

The Creative Image may not exceed 40kb.

For Rich Media the Creative may not exceed 55kb

Accepted Media: Standard Media or Rich Media Creative such as Flash, or animated GIFs.

Position Availability: 700 Level

 

Medium Rectangle

A 300px x 250px ad unit that is displayed within the Comcast Sports Net Right Rail. Offers many opportunities, such as Rich Media, Float-to-In-Page, and Expanding units.

 

File Size Limitations: Creative Image: 300px x 250px

The Creative Image may not exceed 40kb.

For Rich Media the Creative may not exceed 55kb

Accepted Media: Standard Media or Rich Media Creative such as Flash, or animated GIFs.

Position Availability: Homepage / Section Fronts / Story Level.

 

Half Page (*NOTE: Only available of the 700 Level*)

A 300px x 600px ad unit that is displayed within the Comcast Sports Net Right Rail. Offers many opportunities, such as Rich Media, Float-to-In-Page, and Expanding units.

 

File Size Limitations: Creative Image: 300px x 600px

The Creative Image may not exceed 40kb.

For Rich Media the Creative may not exceed 55kb

Accepted Media: Standard Media or Rich Media Creative such as Flash, or animated GIFs.

Position Availability: 700 Level

 

Pencil

A 972px x 50px ad unit that is displayed beneath the Navigation Bar.

 

File Size Limitations: Creative Image: 972px x 50px

The Creative Image may not exceed 40kb.

Accepted Media: .JPG, .GIF  Rich Media not accepted.

Position Availability: Homepages, Section Fronts, Story Level.

 

 

Rich Media

 

Free Form Overlays (Floating Ads)

A floating ad is a type of rich media advertisement that appears uninitiated, superimposed over a user-requested page, and disappears or becomes unobtrusive after a specific time period.

 

File Size Limitations: Creative Image:  300x300, 300x250, 250x250 and 720x300.

The Creative Image may not exceed 40kb.

Accepted Media: Standard Media or Rich Media Creative such as Flash, or animated GIFs.

Animation: 5 seconds max across page if no user interaction; cannot stay fixed or hover in one place.

Controls: Must have prominent close button located where the first frame of the art begins.

Frequency Cap: 1 in 12 Hours Per Unique.

Position Availability: Homepage / Section Fronts / Story Level.

 

Float-To-In-Page Ads

When the floating ad is finished playing, it leaves behind a smaller ad. Viewers can replay the ad, interact or click-through, even after the initial ad has played.

 

File Size Limitations: Any standard size ad unit. (728x90, 300x250, 300x600,160x600)

The Creative Image may not exceed 40kb.

Accepted Media: Standard Media or Rich Media Creative such as Flash, or animated GIFs.

Animation: 5 seconds max across page; cannot stay fixed or hover in one place.

Controls: Must have prominent close button located where the first frame of the art begins. Replay button located within the leave behind so Viewers can replay the ad, interact or click-through, even after the initial ad has played.