The 2014 Olympic Games are underway, but it won't be until later this week that the real buzz among local Sochi hockey fans begin to make noise.
The men's hockey tournament will be one of redemption and pressure for the Russians, who failed to medal in 2010 in Vancouver.
And much of that pressure will fall on Washington Capitals captain Alex Ovechkin. The four-time NHL MVP performed well in 2010 but wasn't able to bring home a medal for his country, as the Russians were eliminated by Canada.
So now the Russian native must put the country on his shoulders in one of the most anticipated events of the 2014 games, and NBC Sports' Jack Doles says Ovechkin is getting plenty of attention.
"Alex is kind of a big deal. Out here, the billboards you see tend to have Alex Ovechkin on them. The Coca-Cola machines in the park have Alex Ovechkin with missing teeth, so, yeah, he's a big deal out here," Doles said on SportsNet Central. "And there is a lot of pressure on the Russians to win, or win a medal in hockey because it was so disappointing four years ago. This is definitely one of the medals they want the most."