Sports Business Minute: Corporate deals at Daytona

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Fifth Third Bank, BRP, Toyota, Chevy, Florida Hospital and Sunoco are just some of the biggest corporate names linking up with Daytona Speedway for the 2016 season.

Sports Business Minute Insider Rick Horrow explains.

"Everybody knows that fans are interested in buying corporate products that are affiliated with NASCAR," he said. "Second, maybe even more important here (at Daytona), is the activation. These injectors give corporations the ability to become partners like nobody else. Finally, more importantly, the history and the legacy. Yeah, there is a facility opening in Minnesota the year after this, and Atlanta after that.

But next February all eyes will be opened and focused and centered on the opening of Daytona Rising, revolutionizing motor sports for years to come."

See what else Horrow had to say in the video above, and follow the Sports Business Insider on Twitter @RickHorrow.

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