Not all fans are as loyal so teams need to utilize targeted promotions via
technology such as smartphone apps to generate more revenue.
Crain's released the 2017 version of the 25 highest-paid athletes in Chicago
with several major shakeups, including at the top of the list.
Both the Cubs and Indians have used "Moneyball" tendencies to reach the World
Series, with the Tribe looking like their "Major League" counterparts.