It's funny to think that the the real-life versions of video game 'characters' get paid for simply being an animation controlled by your navigation. But when it's about student athletes whose popularity is driving sales -- it's worth fighting for a paycheck.
For the first time, NCAA athletes will be compensated for being featured in EA Sport's NCAA Football video game series.
The $60 million settlement approved by U.S District Judge, Claudia Wilken, is a victory for the 20,000 athletes who received the money, but CSN's Sports Business Insider, Rick Horrow, thinks it could have been even more profitable.
However, Horrow thinks the fact that the athletes are finally being acknowledged for their image, likeness and name certainly makes a statement.
For more, watch the full Sports Business Minute in the video above and follow Horrow on Twitter @RickHorrow.