MJ 23/50 - Part 2
Sun, 17 Feb 2013|
Comcast SportsNet celebrates Michael Jordan's 50th Birthday and legendary career - 2/17
Welcome back MJ 23 good years we celebrated his fiftieth birthday. We're taking a look back at the time -- Michael scored fifteen points or more in the NBA. He didn't -- starting 39 times eight times in the playoffs. Mark Johnson takes a look back at the top spot. Number five. During and Jays last comeback with the Wizards. He turned back the clock against the Hornets. At the age of 38 Michael became the oldest player to score fifty in the single game. His way is to be -- done to soften them up and make them feel like he cares about them. And he goes out there and basically tries to destroy. Those comments by Jeff Van Gundy gave Jordan a little extra motivation for -- number. War game. It turned out to be the last time Michael scored fifty in the regular season with the Bulls. Number three Michael such -- 32%. In the first three games the conference finals against the next. But then he went off in game. The Bulls won four straight to take the series four games to. Number two despite the Bulls winning the first two games of the finals at Phoenix. Suns were threatening to you this series in game -- at Chicago stadium. -- back to. Jordan averaged an NBA record. 41 points in the finals to lead the Bulls to their first three game. And for number one in just his fifth game back after returning baseball. Michael put on this show and -- his favorite Arenas Madison Square Garden. But with the game tied guard on the knicks' -- -- Yeah the famous double nickel game -- Michael was ready to re claim his title as the best player in the NBA. And weddings and still jokes about the night and today combined for 571. -- as Michael Jordan exploded in super stardom in the 1980s we also saw the worlds of sports and fashion collide like never before. Suzanne Collins tells us whether it was the 23 Jersey or those famous air jordans. Everybody had to have. We without question there is no bigger celebrity pitchman -- air Jordan. He superstar with the looks charm appeal. The ingredients -- bonafide high and I. The year was 1985. The sports apparel company from Oregon was already having worldwide success it's swoosh design. Then came the idea to market a new basketball IQ inspired by the NBA's very hot. He would be here for Nike incorporated Michael Jordan was the right man at the right time I was just of. Fan ever repeated over covered him on a daily basis but he doesn't fit and you can see that you really transcend the physical athlete. And you know that was kind of the for photos of marketing and athletes and and Michael was -- -- all around with a. With his rising star in the sport and it inundated into the TV spots by -- director Spike Lee. Nike revenue is working through the roof and so with that Jordan phenomenon. With my involvement and used it would make music we've tried in induced a game of basketball. Globally and and in the engaged and I don't know much broader sense with the Olympics when everybody. Each time that I go back to Europe I could -- the process. The progress. Within the game you know the game of basketball and him and the way they understand the game and how they try to implement that in the skills and into the in the -- where oh with -- apparel aspect of things. Other big advertisers also capitalized -- the Jordan if he ate fast food empire that I'm going to be here. I think just Cougars beat the quintessential cereal for athletes. 32 weeks even in underlings to swing your hands. And a certain energy drink. He bit on for years but -- thought it -- dramatically increase the consumers taking a cue from the commercials simple message. Advertisers could kind of work with him to bring out almost six million in his personality. To communion in his grand. And he could adapt just as easily to help sell McDonald's and a fun play full well that way. As he could Gatorade and you really think about it those are really two competing products Gatorade is. You know more more health -- and that's the optimizing performance in mcdonalds -- traditional fast food but he was just as comfortable not only in his own shoes. There but also in his own in the eyes of the -- which would follow and they they trusted him as well which are key thing. In 199319. Jordan struck gold again with an ad premiered during the Super Bowl. It was his animated partners that through the big attention. And yeah. The partnership that Bugs Bunny with the prelude to more huge success for Jordan. This time at the box office to the movie space jam in 1996. I think it was just. How old. Down to earth he's -- and just how -- I was able also laugh -- himself when he really you know had to build that kind of hope for themselves and is a very engaging smile and personality. And guys really think there's. He he wouldn't do with -- do -- just otherworldly athletic skills have been just had a really really kind of down to earth. Style on camera I thought those two things blended perfectly to make him as marketable as he was. The Jordan sensation has touched off a whole new generation of sports advertising over the last 25 years from eight tighter on the golf course to the hardwood with endorsements being named LeBron and Kobe. And with the right really -- this deal roses having the same effect as his Bulls predecessor. So it's looking for a stuffer for our tour rope more you do those things of that nature but he got us thinking the exact same mold we're reduced. Try to be businessmen like keeps. I don't think there'll ever be -- stars aligned opportunity. What you saw with Michael Jordan. Michael Jordan was the Eagles. Sports marketing in a sense that he was the first. And everyone else that followed ultimately is almost an impersonator. To him in what he represented. Because there was a newness there was an -- to him. Sports net central presented by GMC ING 84350. -- bonds sold. Any moment that you -- we will give you that top ten of Jordan's legendary career coming up next.