Brands are always looking to incorporate themselves into major sports markets, and the most recent wave of branding has come from international companies and the NHL.
COLUMBUS, Ohio – It’s becoming an annual trend, the Blackhawks playing in an outdoor game.
The Blackhawks and Washington Capitals have a few things in common.
The Chicago Blackhawks are no strangers to outdoor games, and this upcoming season they'll be playing in the biggest one of all: the Winter Classic.
Is the NHL downsizing its outdoor-game plan? That may be the case, and, at least in this opinion, it’s not a bad idea.